The internet has brought people closer than ever before and even in the pandemic, real-time connections were the one thing that made many lonely days and nights less lonesome. In the Indian context, the explosion of digital communication has been an ongoing process since 2016 when Jio arrived on the scene. But the penetration of mobile internet did not immediately result in the adoption of online services. Well, not in the manner that most would have expected. Up until a decade or more ago, the only way a small retail brand could reach a consumer was through super-markets or other... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Shanthi S
Source : https://inc42.com/playbooks/india-d2c-rush/the-ecommerce-enablers-empowering-indias-d2c-rush/
Date : 2020-07-30T19:29:23.000Z