Marketing is no doubt, the backbone of any company in the 21st Century. And when it comes to big brands, they leave no stone unturned for it. They have a huge research team to calculate the risks first. Then they have a separate marketing department which is always on the go or may outsource it from big marketing agencies. But sometimes, companies come up with some really crazy and insane ideas. And surprisingly when they work, they can do wonders for the company and its sales. So, here are some successful insane marketing strategies examples, some companies did.
1. Fruit Bursts.
Pascall is an Australian brand owned by Cadbury. They once reached out to an advertisement company, Coloribus, to create a buzz campaign. Coloribus came up with an idea in which, whoever will join it, will get something. They put up a giant strawberry-shaped balloon filled with Fruit Burst's candy and a giant pin at a distance, on a billboard. Then, they started inflating the balloon. After setting all this, they asked people to guess the exact time at which the balloon will burst. Whosoever would guess it exactly right, will get $5000. The website’s traffic jumped to the peak. Everyone signed up and gave their answers. This became a piece of national news and was covered by almost all the media channels. When the balloon burst, everyone looted many candies. Now, this not only made people know about the company and the product but also made people enjoy this contest and have fun. It also increased the website’s traffic.
Related: The Key To Get Organic Traffic On Your Website
2. You’ll Need It.
Not a very long time ago, when Apple launched it’s “old” but new iPhone, Huawei played the game. Huawei gave all the “poor” people who were in the queue waiting to buy iPhone XS, a power bank and juice. They gave 10,000 mAh power banks to each and every person who was there to buy an iPhone. The box of power bank came with a message “Here’s a power bank. You’ll need it. Courtesy of Huawei”. Huawei then tweeted about it and wrote: “see you in London”. In London, Huawei was ready to serve juice to people at Apple store with tagline “brain-boosting drinks (with no traces of apple) to recharge minds”. This was a really amazing campaign which made fun of Apple. This made people know about the upcoming Huawei flagship device, Mate 20. People might have bought iPhone XS even then, but Huawei was successful in grabbing the attention of the world.
3. Smash Your Past.
You might remember it, in 2014, when the first phone of a company, whose name was enough to create a buzz, ll, started a campaign called “Smash your past”. According to the campaign, people have to smash their old phones and make a video. The company will give them a new OnePlus One phone for just $1. This was a flagship phone and can beat phones like the iPhone or Samsung’s S series. They published a list of phones which were eligible for this campaign. This strategy spread all across the globe. And surprisingly, many people actually smashed their old phones. This gave this company a boost in the market and now there are a number of phones of OnePlus available in the market and it is considered one of the premium brand phones.
Related: OnePlus - A Lesson on How to Break into the Android Market
4. The Drinkable Poster.
Who would have never tried or drunk Coca-Cola? Hardly anyone. Coca-cola is not only an amazing soda company, but they also do the most creative marketing campaigns too. Some time ago, Coca-Cola partnered with the Shazam app and created digital posters in some cities. People have to open the Shazam app and it will connect to that screen or digital poster which is showing a bottle of Coca-Cola. When people make the sound of sipping in their phones, Coca-Cola will start reducing in the screen, making you feel like you are actually drinking it. It may sound silly but it was really creative. And once you do that, you would definitely get an urge to drink Coca-Cola. So, this not only attracted some local media but also increased the sales in that particular area. Also, the Shazam app got a pretty good number of downloads.
Related: Paper Boat - Reviving Traditional Indian Drinks!
5. Pizza Delivery To Space.
It doesn’t matter if you are at your home or in space, the most important thing to live is Pizza. And when we hear the term “pizza”, the first company that comes in our mind is Pizza Hut. In 2001, Pizza Hut delivered a pizza to the International Space Station. They not only spent over a million dollars on this campaign but also did deep research on it. In space, the taste buds become dull, which make any food boring. But there is no word like “boring pizza” in Pizza Hut’s dictionary. They made their pizza in such a way that the astronauts would love it. This was actually a publicity stunt led by Pizza Hut to grab attention. It made them the first pizza company to deliver their pizza to space. So, next time you want to order a pizza, you can trust them for delivering it on time.
Related: Dominos - A Curious Case Study
Conclusion:
Marketing campaigns are really important. And they have become so popular these days that most of the brands solely depends on their marketing strategies to sell well and earn well. It has become much easier to make marketing campaigns popular with the help of social media. However, if you want to start a campaign, then make sure it is creative enough to appeal to people. Don’t make a campaign which might not be worth sharing. It will ultimately lead to wastage of efforts, money and resources or might also result in a lack in existing customers' interest. The more imaginative but attractive your campaign is going to be, the more are people might like it. Nothing can be better if your campaign would be relatable to people's needs and problems.
They will feel more connected. For example, At the time of College admissions, Pepsi put up big billboards having the slogan, ''Cut-off is temporary, Swag is permanent'', making the students feel engaged and reinstating the brand's proposition of ''Har ghoont mein Swag''.
There are many other amazing marketing campaigns, which we will bring to you in some other post.
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Author :- Karan suri
July 31, 2020 at 03:08AM
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