For decades, taking a brand to the end consumer meant multiple rounds of negotiations with suppliers, manufacturers, wholesalers, distributors and retailers — with so many cogs in the machinery, there was bound to be a big breakdown when even one is impacted. Never before has this been more evident than during the pandemic when everything came to standstill. Many FMCG and consumer goods brands realised that the layers in the middle from manufacturer to consumer are not enablers but hurdles. Because the sales process was dependent on third-party players, brands also lost out on timely customer feedback. But with ecommerce... This is an Inc42+ Member Exclusive story. Read this story on Inc42.Author: Shanthi S
Source : https://inc42.com/features/d2c-with-an-indian-twist-is-pure-play-d2c-a-pipe-dream/
Date : 2020-07-30T18:47:20.000Z