Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand's claim by lending his personality, popularity, and status in the field of the Brand or any other established field that is given worth to by the society.
Celebrities are always considered to be idolized by the youth of the country. Influenced by their skills, their lifestyles people tend to follow their ways. On the Brand's part, it is always important to choose the right person from the right field for endorsements to win customer confidence. The right celebrity will be the face of the Brand representing the image of the company righteously.
Hence, the nawab of Bollywood Saif Ali Khan takes up brand endorsements of very selective brands because they need to be just as unique as his personality and aura. There are multiple reasons to call him unique.
Unlike most other actors and actresses of the film industry, he's absent in social media! Paparazzi get to spot him not very often in common get-togethers. We can also find his unique characteristics shadowing the movies he acts in. While he played a unique hysterically funny character in "Dil Chahta Hai", he also played a dark role in Omkara. He has received the National Film Award, Filmfare award, and IIFA award for his Bollywood status. Hence, He charges INR 3.5 crores yearly for every endorsement he undertakes.
Limca
Lay's
Pepsi
Santoor
Asian paints Royale
Head and Shoulders
Royal Stag
Oxemberg
Amul Macho
Carlsberg
Airbnb
Airtel
Ponds
Paan Bahar
FAQ
Lets look at the Brands endorsed by Saif Ali Khan:
Limca
Limca a lemon-based soft drink was launched in India by coca-cola in 1977. Though it was introduced in 1971, however, Parle Bisleri's Ramesh Chauhan gave the drink its wings in 1977.
Saif Ali Khan made his first appearance in the Limca commercial in 2010. As a quirky teenager, his first appearance made a good catch on the audience. His comical behavior attracted a huge fan base. Limca utilized that base for its promotion.
Lay's
Lays chips were introduced in the year 1995. Saif Ali Khan endorsed with them during 2003, just before the ICC world cup.
Manu Anand managing director of lays India stated that warm, mischievous, fun lay's characteristics go well with the characters that Saif Ali Khan. Also, the targeted core audience, 13 to 18 years old could relate to Saif, as he holds a fun-loving, guy next door kind of image.
Indeed the campaign was a great success to date.
Pepsi
Pepsi was introduced in India as one of the Cola Giants in the year 1991 by PepsiCo. Saif was first seen in a Pepsi commercial in 2003. Alongside Preity Zinta and Kareena Kapoor, the nawab held his charm impressively to catch hold of a young audience.
He did quite a few commercials solos ahead for Pepsi.
Santoor
Santoor was a soap introduced by Wipro Consumer care and lighting in 1986. In 2012 it relaunched its flagship soap with Saif Ali Khan as its brand ambassador. Anil Chugh Senior vice president of Wipro stated that they have been very selective about celebrities who were the face of their brand. Saif Ali Khan according to him was as unique and genuine as the components of their relaunched soap.
Asian paints Royale
Asian paints established in 1942, stands as the largest paint brand in India and third-largest in Asia. Saif Ali Khan was made their brand ambassador for the Asian paints Royale range.
Amit Syngle President of marketing and technology of the company states that Royale stood for impeccable performance and ahead of curve decorations sensibilities to a quest for extraordinary. Just like the Nawab of Bollywood, extraordinary and elegant.
PV Vyshnavi
Head and Shoulders
The parent company of this shampoo is an anti-dandruff shampoo manufacturing American company, namely Procter and Gamble introduced in 1961. Saif Ali Khan was introduced by this brand in the year 2008. He was chosen for this because he represented the time's youth and style. Who were multi-purposing and had varied interests about life and had no time to worry about physical issues like dandruff.
Royal Stag
Being introduced in India in 1995, Royal Stag, alcohol made Saif Ali Khan the face of their brand in 2010. Alongside Shahrukh khan, he represented the unique entity of this liquor like his personality.
Oxemberg
It is a formal and casual clothing brand for men from the house of the Siyaram's. They launched Saif Ali Khan as their brand ambassador during the year 2013. As the brand showcases apparel for every phase of a successful man's life, Saif is unmatchable to portray their wardrobe on him.
Amul Macho
Amul Macho was introduced to Indians during mid-2005's. To rebrand itself in 2010, Amul Macho announced Saif Ali Khan as its brand ambassador. It also changed its tagline from "Ye To Bada Toing Hay" to "Bade Araam Se". According to the company their product, is as cool and easy-going as the nawab of Bollywood.
Carlsberg
Carlsberg started its mainstream commercial operations in June 2007. Saif Ali Khan made his appearance as their brand ambassador in 2018. According to Saif, he was always happy to associate with brands that try and make an unforgettable experience for consumers. He was really happy to work for Carlsberg smooth.
PV Vyshnavi
Airbnb
Airbnb though founded in 2008 was launched its platform in India, in 2016. Airbnb cast the glam couple, Saif Ali Khan and Kareena Kapoor as their brand ambassador in the year 2018. Amanpreet Bajaj, country manager of Airbnb India stated that Indians are always fascinated by movies or star-inspired travel.
Staying at places their favorite star did is also a craze of fans. Hence, watching their favorite star couple stopover at Airbnb will indeed engage a lot of audiences to choose them.
Airtel
In 2018 again, Saifeena that is Saif Ali Khan and Kareena Kapoor was roped to launch Airtel's DTH service. There has been really less heard and said about this endorsement.
Ponds
Hindustan Unilever after acquiring Pond's an American company worldwide, introduced it to India in 1987.
Pond's launched a literal ad film with the trio of Saif Ali Khan, Priyanka Chopra, and Neha Dhupia. The movie was namely "Kabhi Kabhi Pyaar Mein". It was a very Bollywood story about a love triangle. How a woman wins back his man's love with the much-needed glow which missed in her and Pond's white provided her with so.
According to Zenobia Pithawalla, senior creative director, Ogilvy and Mather plotted the whole story. Saif added the unmatchable Bollywood gold dust to this ad film which none of his Contemporaries could.
PV Vyshnavi
Pan Bahar
In 2016, Saif Ali Khan got endorsed with Pan Bahar. According to the company, royal by heritage, sophisticated by nature the nawab gives the product its brand. He compliments the class and legacy of the Brand which will be conveyed well to the audience with his presence on screen.
Saif Ali Khan, however, has been part of many more ads and endorsements. These were the few major and very considerable ones over his work span.
FAQ
What is the net worth of Saif Ali Khan?
The estimated net worth of Saif Ali Khan is 1120 crore INR.
How much is Pataudi Palace worth?
The Pataudi Palace is reportedly worth a whopping Rs 800 crores.
What is the age of Saif Ali Khan?
Saif Ali khan was born on 16 August 1970 and is 50 years old.
Author: Ipsita Acharya
Source : https://startuptalky.com/brands-endorsed-by-saif-ali-khan/
Date : 2021-06-27T10:30:00.000Z