Madhuri Dixit, the "dhak dhak girl" has always been the heartthrob of millions. She rocked through Bollywood initially. Hits after hits left the audience mind blown. However, after a successful era, she married Dr Nene and moved to the US. It was a major break that she took from the screen. Later she returned with a handful of movies and quite a few endorsements. Therefore most ads we see are in her late 40's.
She has been the leading face of the campaign "Beti Bachao Beti Padhao" to promote female education and to save girl child. Here we are enlisting few brands that this gem lady endorsed:-
Nutrela
Dabur Chyawanprash
Mortein
Aquaguard
Intex
Mahakosh
Odonil
FAQ
Nutrela
In the 1980's Ruchi Soya, to be the household common for soya chunk, under the brand name Nutrela. When Dinesh Shahra founded this brand, Madhuri Dixit was announced as the ‘first brand ambassador of Nutrela’.
Makrand Shastri, the national sales head of Nutrela states that it was the first time in the prolific journey of Nutrela that it opted for elaborate advertisement. With Madhuri Dixit's star status and assurance, they hoped to reach more people.
Madhuri said that she couldn't agree more with the tagline of Nutrela, saying "Healthy Rehna Safe Hai" (staying healthy is safe) as she's a mother herself. It's very difficult to keep children entertained through both healthy and tasty food. Nutrela has always been there to her rescue. Hence she was elated to be able to endorse this brand.
Dabur Chyawanprash
Chyawanprash, an ancient key to immunity is used all over India for ages. However, Dabur introduced its packaged form for the first time in 1949 in tin packs. Since then, Dabur is the one-stop solution for ready-made ayurvedic Chyawanprash.
Madhuri Dixit was introduced as their brand ambassador in 2013. Rajeev John, marketing head of health supplements, Dabur LTD stated that, Madhuri Dixit is the modern-day mother who is equally responsible for her career and family. In her hands lies the health of her family which she tactfully maintains.
Hence no one could epitomize the goodness of their product better than her. Madhuri Dixit was also overwhelmed to be the face of a brand that is trusted by millions of Indians over years.
PV Vyshnavi
Mortein
Mortein is an Australian brand, manufacturing pest control products. It was introduced to Indians, in the year 1993. In the 25th year of its launch in India, it announced Madhuri Dixit as its brand ambassador. She was introduced as the face of Mortein insta range of liquid vaporiser.
Along with her came their new tagline "Mom Aur Mortein Sabse Tez" (Mom and Mortein are the fastest). Sukhleen Aneja, CMO, Marketing Director, South Asia RB Hygiene Home stated that Madhuri Dixit exemplifies the modern-day Indian mothers, who look for quick and effective ways to protect their families from diseases. Madhuri's assurance would affect numerous mothers all across India to opt for the goodness of their brand.
Aquaguard
In 1982, Eureka Forbes was one of the first brand to introduce water purifiers in India. They named the purifier, Aquaguard. In 2015, Madhuri Dixit and Dr Nene were roped together for an endorsement, 5 years long with Aquaguard. According to Marzin Shroff, the CEO of direct sales, and senior VP (marketing) of Eureka Forbes, the celebrity couple was the most appropriate face of the brand because just like them they worked for the betterment of health-related aspects.
Intex
Intex a strong presence holder company selling consumer durables, personal care appliances, mobile and mobile accessories started its journey in 1996. Intex announced Madhuri Dixit as their brand ambassador in 2016. The superstar endorsed a new range of refrigerator and washing machines.
Keshav Bansal the director of Intex technologies commented that Madhuri Dixit is known for her commitment and excellence in whatever she does. She is a combination of style, efficiency and appeal just like the new range that was launched by Intex. Hence she was the most appropriate face for the brand.
Alan Joseph
Mahakosh
Ruchi Soya in 2014 again launched a brand for edible vegetable oil, namely "Mahakosh". It launched Madhuri Dixit as its brand ambassador. The brand chose her because her cosmopolitan appeal as a good wife, caring mother and successful woman overall inspires numerous woman. Also, her naturally healthy properties compliments and define the product at its best.
Odonil
In order to promote healthy smelling bathrooms, Odonil was first introduced in India in 1972. However, in 2005 it was bought by the Dabur company who elevated it to numerous variants and perfumes.
The air fragrance brand made a major innovation in 2013 when they announced Madhuri Dixit as their brand ambassador. Madhuri expressed her joy by stating the fact that endorsing a brand about freshness and transformation is bliss itself. Her new campaign was a film filled with flowers, magic and fairies which left her extremely elated. She promoted the new variant Odonil 2X.
However, we have seen Madhuri Dixit in lot more advertisements. These enlisted are the major and most recent endorsements that the Bollywood beauty was roped into.
FAQ
What is the net worth of Madhuri Dixit?
The net worth of Madhuri Dixit is around 35 million dollars which roughly translates to Rs. 264 Crores.
How old is Madhuri Dixit?
Madhuri Dixit was born on 15 May 1967 and is 54 years old.
What is the annual salary of Madhuri Dixit?
The estimated annual salary of Madhuri Dixit is 10-12 crore.
Author: Ipsita Acharya
Source : https://startuptalky.com/brands-endorsed-by-madhuri-dixit-nene/
Date : 2021-06-27T10:30:00.000Z