Digvijaya Herbals - Specializes in Organic & Wellness Products

Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Digvijaya Herbals

Digvijaya Herbals, a startup founded in 2019, has already earned around INR 3 crore in 2021. It is looking forward for 100 crore milestone in next 5 years.

Founded by Dr. Disha Dinakar and Mrs. Vijaya Dinakar, Digvijaya Herbals specializes in skincare, haircare, health & wellness products. The mother-daughter duo is redefining the beauty and wellness industry like never before! Let's have a look on the startup journey of Digvijaya Herbals.

StartupTalky interviewed Dr. Disha Dinakar (co-founder of Digvijaya Herbals) to know the Success Story of Digvijaya Herbals and also get a glance on its business model, products, founders, how Digvijaya Herbals started & more.

Digvijaya Herbals - Company Highlights

Startup Name	Digvijaya Herbals
Founders	Dr. Disha Dinakar, Mrs.Vijaya Dinakar
Founding Year	2019
Headquarters	Mangalore
Sector	Beauty and Wellness
Website	digvijayaherbals.com

Digvijaya Herbals - About and Vision

Digvijaya Herbals specialize in skin, hair care, health & wellness products made from the purest ingredients & high-quality raw materials.

Its vision - 'To develop unique organic beauty and wellness products which will be useful to everybody irrespective of age or gender'

Digvijaya Herbals is already spread across globe, by opening up its distribution outlets in Singapore and Sri Lanka and soon it is are going to reach Middle East.

"Another interesting fact about the brand is it’s a strict women driven force. We are opening a 85,000 sq. feet unit within 3 months which will hire many more women to support the brand" says Disha, c0-founder, Digvijaya Herbals

Digvijaya Herbals - Founders and Team

Digvijaya Herbals Pvt ltd. was founded in 2019 by Dr. Disha Dinakar and Mrs. Vijaya Dinakar, the mother-daughter duo.

Mr. MN Dinakar (Father of Dr. Disha Dinakar) is the Chairman of Digvijaya Group.
Mrs. Vijaya Dinakar (Mother of Dr. Disha Dinakar) is the managing Director of the firm. She has been the mastermind for Digvijaya.

"It is an all women run brand with 15 employees" proudly says Dr. Disha, Co-founder, Digvijaya Herbals

Digvijaya Herbals - Ideation/How it Started?

Indian market is vast with a wide range of beauty & health products. Most of them seem aesthetically pleasing but sadly enough, the labels have harmful chemical names mentioned in some corner. With too much love for authenticity, Digvijaya was born.

"My mother and I are strong believers of organic products and their benefits. We both read every label before we purchase out of curiosity" Disha added

Disha's father, Mr. MN Dinakar has spent 3 decades in the Middle East. He is an entrepreneur himself & he’s also the chairman of Digvijaya group. Disha was born and raised in Oman. She moved to India to purse her studies.

"My mother and father have been my pillars of strength and have extended their immense support due to which I’m able to juggle between my practice and business" says Disha.

Digvijaya Herbals - Products Offered

Digvijaya herbals have 100% natural, handcrafted organic products which work gently yet yield miraculous results. It uses cold pressed carrier oils, essential oils which are unprocessed and sourced from other parts of the world. Digvijaya Products are branded with the name 'Duh'.

Some of its best sellers are the Duh metabolic enhancer kit, Duh no-hair wax powder, Duh overnight repair gel and Duh hair growth kit.

With little too much love for authenticity, Digvijaya Herbals have a lot more to offer than just the products alone. It provides health and lifestyle guidelines too. Dr. Disha herself interacts with the clients to ensure they get the best out of what they try & believes that customer satisfaction is the topmost priority! The company & products are ISO, FDA, GMP, organic production certified.

Digvijaya Herbals aims on creating a global awareness on the gradual, sustainable results of organic products, most importantly without any side effects.

Digvijaya Herbals - Name, Tagline and Logo

Digvijaya Products are branded with the name 'Duh'. The founder of Digvijaya Herbals mentioned that the name of the brand DUH came up out of nowhere (as said like, Duh ! ) but it sounded more pleasing if pronounce as Doo... hence pronounced this way.

Digvijaya Herbals - Business Model and Revenue Model

Digvijaya Herbals works on a B2C business model. It has a wide range of skincare, haircare, health and wellness products. It sells exclusively on its website and via social media platforms.

The company is planning to enter Ecommerce portals and offline sales by the end of 2021, via self-funding.

Digvijaya Herbals - Funding

Digvijaya Herbals is a bootstrapped startup.

Digvijaya Herbals - Startup Launch and Marketing Strategy

Digvijaya was born only with the vision of curating effective range of beauty, health and wellness products with nature’s gifted ingredients.

"I launched the brand and promoted it with my friends without letting them know it was mine. So my friends who saw tremendous results recommended their friends so my first 100 customers were my friends , friends of friends itself!" added Disha

Customer support & feedback are considered very seriously by the team at Digvijaya Herbals. No matter, how busy the founders are, they personally cater to the clients' queries and concerns.

Its primary marketing strategy has been on social media platforms. "As I personally have a verified profile with a strong media presence I initially utilized the same to create an awareness of our brand" says the founder.

No compromise on quality! the team hasn’t focused much on the packaging but have put in the best for the products. All its essential oils are procured from the Middle East and most of the herbal ingredients are sourced from Digvijaya farm itself.

Last 2 years, the team has been focusing only on social media marketing, influencer marketing and word of mouth by clients, nothing else ! Now, it has entered other selling platforms as well. For marketing, the brand spend a few lakhs every month. It’s termed important as the market is very competitive so creating brand awareness is important as said by Dr. Disha.

Digvijaya Herbals - Challenges Faced

One of the major challenge faced by Disha was to manage her full-time practice and cater to clients' needs. It was quite challenging at the start as the team had to spend a sufficient amount of time for R & D of every ingredient and get the formulations right. Apart from that, reaching out to the customers, as an absolutely new brand.

But from day 1 till date, Disha personally interacts with her clients.

"I’m glad that my mother stood by me as a pillar of strength due to which it made it easier to manage between my practice and business. Tough times don’t last for long. All we gotta do is hold on, work harder, Utilize given rime for research & ideas and patience is the key" expressed by Disha

Digvijaya Herbals - Growth and Revenue

Digvijaya Herbals, a startup founded in 2019, has almost touched 3 Cr revenue in the second financial year i.e., 2021.

It will be a dream to Achieve a 100 CR milestone in next 5 years - added Disha

The brand already has a wide range of 140 products and is looking forward to launch many more beauty, health & wellness products in the next few years which will be result oriented, made with natural & pure ingredients. Digvijaya has its distribution outlets in Singapore and SriLanka. It is looking forward to take it to Middle East as well.

Digvijaya Herbals - Advisors and Mentors

Dr. Disha Dinakar says that her mother (Vijaya Dinakar) has been the forever mentor and the mastermind of Digvijaya Herbals. She stood by Disha as a pillar of strength.

Digvijaya Herbals - Future Plans

With a range of over 140 products, Digvijaya Herbals is looking forward to launch many more beauty, health & wellness products in the next few years. It will be result oriented - made with natural & pure ingredients. With distributor outlets in Singapore and SriLanka, the team is planning to take it to Middle East as well. Apart from this, Digvijaya Herbals is aiming for INR 100 crore as a revenue milestone in next 5 years.

Digvijaya Herbals - FAQs

Who are the founders of Digvijaya Herbals?

Digvijaya Herbals Pvt ltd. was founded in 2019 by Dr. Disha Dinakar and Mrs. Vijaya Dinakar, the mother-daughter duo.

What is Digvijaya Herbals?

Digvijaya Herbals specialize in skin, hair care, health & wellness products made from the purest ingredients & high-quality raw materials.

How much is the revenue of Digvijaya Herbals?

Digvijaya Herbals is a startup founded in 2019, it has almost touched 3 Cr revenue in the second financial year i.e. in 2021.

How Digvijaya Herbals make money?