Seth Godin

Walking away from the idée fixe

“It’s going to be exactly like THIS. It has to be, and I don’t want to hear otherwise. Don’t you believe in me?” The weddi…

The arc and the arch

They sound similar, but they’re not. An arc, like an arch, is bent. The strength comes from that bend. But the arc doesn…

“Well, that’s a dumb idea”

As dumb as selling shoes, an item that comes in 100s of sizes, over the internet. As dumb as expecting people to find a da…

Lottery thinking

Ironically enough, lottery thinking is a chronic problem. Lotteries of all sorts grab our attention and change our agenda.…

Professional wrestling

It’s a theater of status. Professional wrestling isn’t about wrestling, of course. It’s about who’s up and who’s down. The…

Lottery thinking

Ironically enough, lottery thinking is a chronic problem. Lotteries of all sorts grab our attention and change our agenda.…

Professional wrestling

It’s a theater of status. Professional wrestling isn’t about wrestling, of course. It’s about who’s up and who’s down. The…

Here I am

When we say, “here, I made this,” we’re not seeking credit, we’re taking responsibility. To be seen, to learn, to own it, …

“What time is your flight?”

Why do cab drivers ask this question? It’s not like they can get to the airport any faster. It simply serves to create t…

The magic of trade-offs

If you make a laptop more powerful, the battery life will suffer and it will get heavier too. Trade-offs. If you make a …

One at a time, over and over

It’s 2018, a special night out. The restaurant shouldn’t have been as disappointing as it was. The room was beautiful, the s…

When can we talk about our systems?

Your team is down by a few points and the game is almost over. What play should you call? [When can we talk about the syst…

What does “shortly” mean?

When a client or customer asks when a project is going to be done, an answer offered might be, “soon” or “shortly.” Frustr…

Dancing with belief

All of us believe things that might be inconsistent, not based on how the real world actually works or not shared by others.…

Time to get back to magic

Most of the time, the phrase is, “it’s time to get back to work.” This means it’s time to stop being creative, stop dancin…

Getting the joke

“But why is this important?” When we encounter a fashion, a film or some other cultural artifact that the critical establi…

Questions for the founder

A friend shared a new business idea with me yesterday. Some business model questions came to mind, asked here rhetorically. …

The absurdity of a Scrabble hierarchy

People who are very good at Scrabble are not more kind, better judges of character, more facile with soft skills, better lon…

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