It has become common to see top-of-the-line celebrities endorsing brands on-screen. The demand for the right brand ambassadors is so high that many brands even compete with each other for the right person that would fit in well with the brand's ideology and its products. Choosing the face for the brand with qualities of social relevance, commercial appeal, and brand value is one of the most essential parts of marketing strategies in the 21st century.
One of the celebrities that are most in demand for endorsements is Alia Bhatt, as she has all the criteria needed by the advertisers these days. Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
The actress is known for her work in movies like Student Of The Year, Raazi, Highway, 2 States, Udta Punjab, Dear Zindagi, Gully Boy, etc. Alia is one of the most popular and the highest-paid actresses in the country and was also featured in Forbes India's Celebrity 100 and Forbes Asia in their 30 Under 30 list of 2017.
Despite her acting career, Alia also launched her own line of clothing called Ed-A-Mamma, a production company Eternal Sunshine Productions, and is also a founder of ecological initiative CoExist. Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for the endorsements she does. The actress’s brand value is estimated to be around $48 million, while her net worth is $21.7 Million, as reported in 2021.
So, let's look at the Brands Endorsed by Alia Bhatt without any further delays:
Manyavar
Aurelia
Blenders Pride
Flipkart
Lays
Frooti
Philips
Maybelline
MakeMyTrip
UberEats
Sunfeast Dark Fantasy
Gionee
Manyavar
Manyavar was originally created by Ravi Modi in 1999, the brand is credited for reinventing the men’s ethnic wear category. The company is also known for wedding wear and is a one-stop-shop for grooms, brides, and the family providing a wide range of clothes for all the functions.
Manyavar now owns a retail space of 4,50,000 sq.ft with more than 450 stores which include 60 flagships. It also has 12+ international stores across 173+ cities in countries like India, the USA, Bangladesh, Nepal, and UAE. Initially, Anushka Sharma and Virat Kohli were the brand ambassador of Manvayar Mohey but the brand then replaced the power couple with Alia Bhatt in August 2019, which was later confirmed in September 2019.
Since then, actresses have been featured in many of its ads, the most recent commercial has Alia playing the role of a bride in the Manyavar Mohey range of clothes. In a statement, Alia said that she was extremely excited to work with the company and that looks forward to connecting with young women everywhere, through this campaign, which is all about a bride’s emotions on her special day.
Aurelia
Aurelia, the clothing brand announced its first campaign on February 16, 2022, which will be featuring Alia Bhatt. The maiden campaign of the TNCS CLothing's ethnic apparel brand is termed "Be Compliment Ready" and will be a series of films with humorous undertones , which will be aiming to highlight the beauty of effortless styling. With the start of the new year 2022, this Aurelia ad will be among Alia Bhatt new ads.
Blenders Pride
Alia Bhatt was announced as the new face of Blenders Pride on January 11, 2022, and has eventually unveiled its recent campaign film titled "Made of Pride". The premium whiskey brand of India is owned by Pernod Ricard and was launched in 1995. This Indian whiskey brand claims to blend Indian grain spirit with imported Scotch malts and comes without any artificial flavours.
In its latest advertisement where Alia features, Blenders Pride shows Alia Bhatt's journey to success. The Alia Bhatt ad of Blenders Pride presents her never give up attitude who takes pride in it.
Flipkart
Flipkart is one of the top e-commerce platforms with its headquarters in Bengaluru, Karnataka. The company competes with Amazon’s Indian subsidiary Snapdeal and is also known to be on par with Amazon in the sale of electronics and mobile phones. Flipkart also held over 39.5% of the market share of the e-commerce industry and has acquired companies like Myntra and PhonePe over the years.
In August 2018, Walmart an American based retail chain acquired 77% stake in the company for $16 billion. Flipkart made Ranbir Kapoor and Alia Bhatt its brand ambassadors in 2019 and launched the sixth edition of the “India Ka Fashion Capital” campaign, which was a success right away. The eCommerce giant had last launched the 9th edition of its campaign in November 2021, which had Alia in it and was an equal success!
In an interview, Vikas Gupta the Vice president and marketing head of Flipkart said that “They are not only fine actors but also hugely popular style icons. Through this latest campaign and our proposition of ‘Don’t stress, Karo impress,’ we are confident that we will help address consumer concerns and encourage them to interact with our platforms.”
PV Vyshnavi
Lays
Lays is one of the best potato chip brands from the United States. The company was initially called Frito lays with the Fritos and is currently owned by PepsiCo since 1965. Lays is called by different names across the world, for example, Walkers in the UK and Ireland, Smith's in Australia, Chipsy in Egypt and the West Balkans, Tapuchips in Israel, Margarita in Colombia, Sabritas in Mexico, etc.
The company was launched in Indian in 1995 and has so far has had brand ambassadors like Mahendra Singh Dhoni, Gautam Gambhir, Saif Ali Khan, etc. The company made Alia Bhatt and Ranbir Kapoor the brand ambassadors of Lays in October 2019. Both the actors have become part of the ‘Smile Deke Dekho’ campaign and have appeared in many commercials together. The secret behind the campaign is the new Lay’s packaging which showcases how a smile can universally connect and conveys a mood or emotion effortlessly.
Even for the latest Lays campaign, which the company launched in December 2021, Alia Bhatt was seen alongside Siddhant Chaturvedi to promote its thinnest wafers.
Frooti
Frooti is the second-largest mango-flavored drink sold in India. It is a flagship brand and one of the most successful drink products made by Parle Agro. The brand was originally launched in 1985 in the tetra pak packaging and now in PET bottles and rectangular tetra packs.
Frooti can be found in the countries such as the USA, UK, UAE, Canada, Saudi Arabia, Malaysia, Maldives, Singapore, Thailand, New Zealand, Australia, Mozambique, Ghana, Malawi, Zambia, Nigeria, Tanzania, Japan, and Ireland. The drink has had many popular celebrities like Allu Arjun, Shah Rukh Khan endorsing the brad before.
The brand spent 40% more on its marketing in 2013 and made Alia Bhatt its brand ambassador in 2017. Nadia Chauhan, the Joint Managing Director at Parle Agro said that “The mango-based drinks control over 90% of the total market, which is why we need to re-invent ourselves within the segment. With the help of Alia, the new product will address different target consumers and will build the Frooti franchise further.”
The Frooti company roped in Allu Arjun along with Alia Bhatt in its latest advertisement that was rolled out on March 26, 2021.
PV Vyshnavi
Philips
Philips is one is the most trusted electronic multinational company that was originally founded by Gerard Philips in 1891. The company has its headquarters based in Amsterdam and was formally one of the largest electronics companies in the world.
The company is currently focused on the area of health technology and is branching into other sectors. Philips is known to have over 80,000 people in 100+ different countries. The company signed Alia Bhatt as its brand ambassador for its beauty range.
The actress has done many ads for Philips endorsing its hair appliances from the range of Philips Kerashine and a variety of depilation devices. In a statement, the company said that the actress will help the company take the style revolution among the new age Indian women to the next level. The most recent advertisement of Philips where Alia Bhatt was featured was the Right Heat campaign where the electronics giant focused on bringing its innovative solution, Philips ThermoProtect Hair Straightener, which was rolled out in August 2021. This is one of the Alia Bhatt new ads for electronics brands.
Maybelline
Maybelline, also known as Maybelline New York is an American multinational company that offers a wide range of cosmetics, skin care, fragrance, and personal care products that are loved by women around the world. Maybelline was acquired by L’Oreal the French cosmetic conglomerate in 1996 and has its base or is headquartered in New York.
Maybelline New York is known to be the number one global cosmetics brand as it is available in over 129 countries worldwide, offering more than 200 products at affordable prices. Alia has been the face of Maybelline since 2013 and has appeared in many ad commercials endorsing its products.
In an interview, Satyaki Ghosh, Director, L'Oréal Consumer Products Division, said that, “We are thrilled to have Alia as the ambassador on Maybelline because she represents the young, contemporary cosmopolitan girl who is attuned to fashion at all times and loves to wear make-up.” He also added that with the launch of the BabyLips Kiss Song, the company hopes to do something different for their consumers and engage with them as much as possible with the brand.
MakeMyTrip
MakeMyTrip is a popular online travel company from India, founded in 2000 by Deep Kalra. The company has its headquarters in Gurugram and is known to provide online travel services such as flight tickets, domestic and international holiday packages, hotel reservations, rail and bus tickets among others.
As of 2018, MakeMyTrip has more than 14 company-owned travel stores in 14+ cities, over 30 franchises owned stores in 28+ different cities, including counters at the 4 main airports of the country. The company has its presence in countries such as New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai.
MakeMyTrip announced its brand ambassadors as Alia Bhatt and Ranveer Singh in 2016 and the duo has so far appeared in many television commercials and campaigns that have garnered high visibility and presence across different mediums.
The popular Indian travel-based company has last promoted its alternative accommodations in November 2019, when the Ranveer-Alia duo was seen again.
MakeMyTrip in a statement said that it choose the two actors in order to connect with the brand’s younger target audience and to strengthen the brand’s appeal, stature and recall.
PV Vyshnavi
Uber Eats
Uber Eats is an American food ordering and delivery platform, which was founded in 2014 by its parent company Uber. The company has its headquarters in San Francisco, California. UberEats operates in over 32 countries and has seen a rise of 30% during the Covid 19 Pandemic as people avoided social interaction for fear of contracting the virus in 2020.
In India however, Zomato acquired all of UberEats stock in January 2020. In exchange, Uber also got 10% stakes in Zomato and Zomato would gain all the users of UberEats in India. Uber Eats has so far gained popularity among consumers across 37 cities in India to order food of their choice at the click of a button.
Uber Eats made Alia Bhatt its brand ambassador in 2018, who has appeared in many of its commercials and campaigns. Commenting on why the company choose Alia Bhatt, the company said that the actress’s effortless performances in bringing out the essence of every character she plays, she has positioned herself as one of India's most loved youth icons.
The Uber-owned food aggregating and delivery startup launched its latest advertisement in January 2019 titled "Everyday Moments" that featured Alia Bhatt.
Sunfeast Dark Fantasy
Sunfeast Dark Fantasy is a popular snack brand that is owned by ITC Limited. The brand is known for its products such as premium chocolate crème flavored biscuits and cakes. The Dark Fantasy Choco Fills is one of the top biscuits found in the market as it has wowed the Indian consumer with its innovative centre-filled format and high-quality packaging.
The company made Alia Bhatt its brand ambassador in 2019 and the actress has appeared in many of its ads. The most recent commercial showcases how the brand aspires to position itself as the ‘New Meetha’, which people can take pride in serving their guests. This Sunfeast ad campaign was launched in August 2019.
In an interview, Swati Bhattacharya, Chief Creative Officer, FCB Ulka, said that “The story beautifully captures the idea of ‘Everyday Chocolate Cravings’, and also establishing Dark Fantasy as a superior and unique alternative during Meetha occasions. Alia plays a character of a girl addicted to chocolates and Dark Fantasy, which gives you an irresistible chocolate experience.”
Alan Joseph
Gionee
Gionee is a top Chinese smartphone manufacturer that has its headquarters is based in Shenzhen, Guagdong. The company was founded in 2002 and has its products available in countries like India, Taiwan, Bangladesh, Nigeria, Vietnam, Myanmar, Nepal, Thailand, the Philippines, and even Algeria.
The company entered Indian markets in 2013 but was acquired by Karbonn Mobiles in 2018 after it went bankrupt. Alia became the company’s brand ambassador in 2016 for two years.
According to the statement by Arvind Vohra’s, the CEO of Gionee India, “Alia Bhatt is an actor filled with enthusiasm and zest, characteristics that reflects Gionee's beliefs”. He also added that “the actress adds freshness to the brand and associating with the actress will help bring the brand closer to the consumers and will make the brand more relatable.”
Alan Joseph
Conclusion
At the age of 26, Alia Bhatt is already the youngest person on the Top-10 celebrity list. The brand love her because, she has had a skyrocketing career as her films are critically acclaimed.
Alia is also an internet sensation with 8.2+ million followers in Facebook, 61.5+ million followers on Instagram and 21.3+ million followers on Twitter, who extensively uses social media to promote the brand products she endorses. This shows that the actress has a strong fan base amongst young people and contains all the criteria needed for the advertisers these days.
FAQs
Who is Alia Bhatt?
Alia Bhatt is a British-born Indian actor and singer that works predominantly in the Bollywood industry.
What is the brand value of Alia Bhatt?
The brand value of Alia Bhatt is estimated to be $48.0 million, as of 2021.
What are the main brands endorsed by Alia Bhatt?
The main brands endorsed by Alia Bhatt are Gionee India, Philips, Frooti, Sunfeast Dark Fantasy, Flipkart, Manyavar, Lays, Uber Eats, Make My Trip, Blenders Pride, and Aurelia.
What are the other brands endorsed by Alia Bhatt?
The other brands endorsed by Alia Bhatt are Caprese, Sunsilk, Cornetto, Bluestone, Standard Electricals, Frooti, Garnier, Hero Pleasure, Fruity Fizz, Cadbury Perk, Coca-Cola, Frankfinn, Nestle Fruita Vitals, Fuji Instax, Nokia, Idee Eyewear, Caprese Bag, Sunsilk, LUX, among others.
How much does Alia Bhatt charge for brand endorsement?
Alia Bhatt is known to charge over Rs. 1 to 2 crore per day for endorsements.
What is the net worth of Alia Bhatt?
The net worth of Alia Bhatt is $21.7 Million in 2021.