When you talk about business, marketing automatically gets accustomed to it. Every business needs marketing to survive. If marketing is done properly, it can take your business to unimaginable heights. This is the age of the internet, almost everyone is here. So, digital marketing has now become one of the major parts of marketing.
Digital Marketing is one of the fastest-growing industries in India. It is growing at a rate of 20-27% yearly in India. Digital Marketing jobs have flourished in the country in recent years. There are a lot of freelancers and Digital Marketing agencies coming up in the country. Digital Marketing tools can help beginners and Freelancers more than the Agencies and corporate companies. Here are some free digital marketing tools
Canva
Buffer
Google Analytics
Simply Measured
Answer the Public
Hubspot
UberSuggest
Monitor Backlinks
Google Keyword Planner
MailChimp
Ahrefs
YouTube Audio Library
QuillBot
SEMRush
Canva
Canva is a free tool that is used for graphic designing. It helps in creating social media posts, blog images, resumes, and many other design-related products. It is easy to use and individuals without prior experience in designing can use this tool.
Canva is preferred by over 2 million people globally. It has a variety of templates from which you can choose the ones you require. Canva even has built-in template sizes for different social media apps with the correct image size. For example – square size for Instagram, rectangular for Twitter, etc. It has both free and paid versions. The paid versions provide you with a little more variety for templates.
Buffer
Social Media platforms like Instagram require you to post daily or consistently to increase your reach. Doing it daily can be tiresome work and sometimes you may miss out on posting the content. Buffer is a tool that helps you to schedule your posts earlier. It is a free tool that will help you to connect your accounts from different platforms. This tool helps you to schedule 10 posts ahead of time. It can be a great and time-consuming tool for digital marketing.
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Google Analytics
Google Analytics is a free tool by Google. It will help you in analyzing your website traffic. It provides a lot of details including the number of visits, active profiles, comparison of the visits over time, and a lot of other information.
Google Analytics helps you to find how people came to know about your website, what they do when they are on your website, you can gain information about who visits your website, and you can even find the most popular page on your website. Google Analytics helps you track the conversions on your website and it is one of the best free tools available to use for digital marketing.
Simply Measured
Simply Measured is a tool that provides reports on social media accounts. It has a lot of free tools and is usually helpful for big brands or big enterprises. Simply Measured provides reports on Instagram user reports, social traffic reports, Facebook content analysis, Twitter follow requests and many more. It provides around 11 different types of reports which can be useful for digital marketing.
It provides all these reports for free and sometimes it would ask for a Twitter follow or a Facebook mention. They have services for all the six major social media networks which include Twitter, Facebook, Instagram, Pinterest, Linked In, and Google.
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Answer the Public
This tool is mostly concentrated on content creators. It keeps track of what people search on the internet. Once you type a keyword in their website it gives you suggestions on what people have searched using that word. Answer the public helps you in finding your next topic or gives you a lot of topics so that you don’t run out of topics. Different categories consist of sentences or questions that will start with Can, How, Are, Which, and Will. It generates traffic to your website. It can be another very useful tool for a Digital marketer.
Hubspot
HubSpot is a free Email marketing tool. It helps you to create emails and customize them. It has a limit of 2000 emails per month. That is, you can send up to 2000 emails using this tool in a month. HubSpot helps you create professional marketing emails. It helps you to increase your growth and engagement. HubSpot has an easy drag-and-drop email builder.
UberSuggest
This free keyword research tool helps you in putting the perfect keyword that your content is needed. It gives you an update on what strategies are working for others and let you apply them to your content and improve them. UberSuggest give an insight of your competitors pages and also enable you to take a look at the popular keywords that can boost your content, which in return will provide you with an organic traffic. The tool is said to provide accurate insights that lead to good results.
Monitor Backlinks
Monitor Backlinks is the perfect tool to use to build relevant backlinks for your content. Through this you can improve the SEO of your own website, plus it also helps you in tracking your and your competitors website performance. It is a backlink tracking tool that gives information regarding all the backlink created, removed or broken through email. Apart from all these, Monitor Backlinks also help you to keep an eye on your competitor's backlinks.
Google Keyword Planner
Google Keyword Planner is said to be one of the most accurate tool to increase the organic traffic of your site. This tool gives out ideas about good keywords that will help in increasing your search engine ranking. It helps you find the Keyword which has high traffic and including those sentences in the content or by writing content explaining it in depth would help you increase your reach. Keywords will help you in enhancing your content and this way you'll be able to drive organic traffic to your website.
MailChimp
One of the most popular tool that is used for email marketing. It helps businesses to reach out to their target audience by using email. Not only that, it helps you create different customised email templates and also helps you in managing mailing list. Through this tool email marketing campaigns are send to your customers and thus the marketing is done. It helps you take a look at the success rate of your campaign as well.
Ahrefs
Ahrefs is another tool that helps you in keyword research, it basically helps you with SEO and focuses on making your site rank higher in the search engine. It gives you a proper insight about which keywords should be used for your content. This will make it reach to your audience so that you can drive organic traffic to your website with the help of them.
YouTube Audio Library
YouTube Audio Library is famous for providing copyright free and royalty free music. As music is necessary for any video. This is for all the content creator who wants to use music in their content. This tool focuses on providing the users claim-free music and protect them from getting strikesby the copyright law. The music found in the Audio Library is free and one can use them according to their liking without any fear.
QuillBot
One of the best tool for writer, QuillBot is used by millions of people who are into content creating and digital marketing. It is a paraphrasingtool that used to rewrite paragraph or sentences or any blog with the help of AI. The tool also consists of grammar checker that eradicate the chances of grammar mistakes in the content, it also helps in summarising the entire content. This machine learning writing software is free and is a great tool for digital marketing.
SEMRush
Another tool that is popular and is used for digital marketing is SEMRush. SEMRush is considered as one of the best tool for keyword research, it provides a big list of keyword suggestions that can be useful for your contents. These keywords are the best from the rest and will help you bring traffic to your website. It gives an idea about the keywords and which will drive traffic to your website.
Conclusion
There are a lot of other tools which can be used for free. These are just a few among them. Digital Marketing has seen substantial growth over the years and a lot of freelancers have emerged across the globe. These tools make your digital marketing career easier and more helpful. Free Digital marketing tools will be of great help for beginners in the industry.
FAQs
Who is the father of digital marketing?
Ray Tomlinson is known as the father of digital marketing.
Who is India's biggest digital marketer?
Deepak Kanakaraju is known as the Digital Deepak of the digital marketing space.
What are the top 5 Digital marketing tools?
Canva, Buffer, Google Analytics, Simply Measured, and Hubspot are the top 5 free Digital marketing tools.
Source :- https://startuptalky.com/ Author :- Alan Joseph Date :-April 15, 2022 at 09:00PM