The world we live in is not an ordinary one anymore. It is a digital world and technology is ruling over it. There is hardly anyone, who is not digitally connected. Everything and everyone is online, if you are not then, you are losing a very big opportunity.
The development of technology has changed the world for the better and now almost every country is focusing on transforming itself into a digital one. Not surprisingly, India is also included in this list and focuses on reaching the goal.
Wouldn’t it be nice to have all the facilities like payment and any kind of financial transaction in just a single app? Well, thanks to the digital world and its lifestyle, we have got one sooner than we have expected. There is hardly anyone, who doesn’t know about Tata. One of the biggest Indian multinational companies, The Tata Group is not only making its presence felt in the country but in the entire world. The Tata group has decided to launch Tata Neu, a super app.
The much-awaited Tata Neu super app of Tata Group was officially launched in India on April 7, 2022. Speaking on the launch of Tata Neu, Tata Group Chairperson Natarajan Chandrasekaran referred to the day of the launch of Tata Neu as the "Neu Day". The youngest member of the Tata Group, the Tata Neu app has finally been launched with 2,500+ offline stores and a customer base of over 120 million users.
In this article, we will talk about Tata Neu and how it might change the face of digital India. Before that, we must understand the concept of SuperApp. So, let’s get started.
“Being Human in the digital world is about building a digital world for humans.”
-Andrew Keen
What to Expect From a Super App?
What is TataNeu?
How Tata Neu Works?
Future Plans For TataNeu
What to Expect From A Super App?
Well, to be specific, an app has to provide certain services that can guarantee its identity as a Super App. They must have some of these if not all to be one. So the features are:
Interactive Social Platform
A social platform where one can chat, share pictures and videos, and interact with other people. A strong community can be built with this feature of the app.
E-Commerce Services
Online shopping has now become a norm in this digital age of the world. So having an online platform where one can shop or even sell their preferred items is a great feature of this app. Having an E-Commerce platform is necessary to make this a Super App.
Transportation
Another important thing in our life is to get to one place from another. So, it is nice to have a service that provides a bike or a car ride. This feature would increase the vitality of a super app.
Food Delivery
A food delivery app is probably one of the most important apps in a human’s life especially if they live alone. So, having a meal delivery option included in a super app is definitely a great feature.
Bill Payment
Having an app that solves your problem of being late for paying your electricity, water or any other kind of bill surely does feel like a savior. If this feature gets included in this Super App, there is nothing better than that.
Financial Services
It is probably one of the most important features that are essential in a Super App. Any kind of transaction can be made with the help of this feature of a Super App.
Health And Insurance Service
Having an app that can provide you with both healthcare and insurance-related service is a nice option in a Super App as well.
What is Tata Neu?
As mentioned before, because of technology, it is possible to have a super app. A super app is an application that provides various services that are necessary for a human to use. It includes services of a variety of apps in a single one, and that erases your worry about your phone storage.
To be specific, with the help of this app one can chat, get their financial transactions done, shop, and even book a ride. Thus, to make the country digitally strong, Tata group has confirmed the launch of a Super App called Tata Neu for both Android and iOS users. The Tata Group has integrated all the major services into the framework of the super app, which will be launched in a mega media blitz during IPL. The app will thus be leveraging the popularity of the IPL tournament and enable cricket fans to watch the popular cricketing event in large numbers.
It has already passed the beta version, where a Tata Group employee got the opportunity to use the Tata Super App, when reported in November 2021. It was then going through several rounds of tests. Tata Neu was said to make its presence known in early 2022. The Tata Neu app, which was all set to be launched in April 2022, was finally launched on April 7, 2022, to grab the swing of the IPL season. It is also important to note here that the Tata Group has also been declared as the title sponsor of IPL for 2022 and 2023, which was really indicative of the launch of its digital loyalty app of Tata. Being the "digital loyalty app", Tata has designed it in such a way that it will be rewarding for the customers across the Tata brands, and enable them to earn reward points and redeem them.
How Tata Neu Works?
So, Tata Neu will be packed with features that will extend financial services, bill payment services, E-Commerce services, including grocery, fashion, beauty, electronics, and more to its users. Plus, you can also book hotels and tickets for movies.
Whenever you click on one of these features, the app will redirect you to the cross-linked apps of Tata. The super app will integrate an array of Tata Group's services under one umbrella, Tata Neu. In other words, the users of Tata Neu will get all Tata services, including BigBasket, where if you tap on grocery, you’ll be led to BigBasket, pharmacy company 1mg, electronics retailing company Croma, eCommerce platform of Tata, Tata Cliq, and more. If you are wondering about the other verticals - airlines companies, Vistara and AirAsia, clothing chain Westside, coffee chain Starbucks and others, they are also integrated into the super app.
The Tata Neu app was launched officially for both the Android as well as iOS platforms on April 7, 2022. The Tata super app will also reward the users with 5% of the amount in the form of NeuCoins, which will be rewarded to them on every single purchase. The value of 1 NeuCoin will be equal to Re 1, which the users can redeem for shopping or any other services in the future.
Future Plans For Tata Neu
Tata Sons Ltd has already invested $2 billion on October 25, 2021. As per October 2021 reports, it has planned to raise $5 billion by selling the stakes for the digital venture to external investors and is still in talks with CPPIB, Softbank, Temasek Holdings, and Abu Dhabi Investment Authority for the same.
The app was previously tested and opened for its employees, and was expected to be launched during IPL 2022 with features including, financial services, grocery, healthcare, fashion, lifestyle, over–the–top services, bill payments, and education, which finally happened on April 7, 2022. Tata Digital has given a valuation estimate of nearly $18 bn for the digital identity.
In the wake of a super app, many elusive deals and lucrative offers are bound to follow. When that comes about a curiosity among individuals will be piqued. It will revolve around the features of the Tata Neu app, all the services it provides, what deals and offers are available, and methods to go about using the app to make the most of all its bells and whistles. Tata Neu Referral code will be one among them where you will get a reward for referring the Tata Neu app to a family or friend. They will also receive rewards when using your referral to download and sign in to the app. Tata Neu is also set to offer loyalty programmes across the different brands available on the app. This will allow customers to earn points that can be used to further shop on the app. To know more about the above-mentioned information details, visit CouponsWala, where you will find blogs explaining the same along with coupons and deals.
Varad Kitey
Conclusion
With the presence of Super App, the way we do everything, from payments to shopping will change. One app that can provide so many different features will make our work convenient and of course not to forget will save our phone storage.
In a world, that is almost completely digital now, Super Apps are definitely the future. Tata Group introducing an app like, Tata Neu in the market will bring a revolutionary change in the technology industry in India. Just a matter of time, and we might see the beginning of a new era in front of our eyes.
FAQs
What is the Tata Neu app?
Tata group announced the upcoming launch of a Super App called Tata Neu in April 2022, with the help of which one can get the services of a variety of Tata apps under a single umbrella.
How much is Tata planning to invest in Tata Neu?
Tata Sons and Ltd. is looking to invest over $2 billion in Tata Neu.
What is the Tata Neu launch date?
The Tata super app, Tata Neu has been launched on April 7, 2022, in the backdrop of the IPL season for Android and iOS users.
How many super apps will India see in the coming days?
There are numerous super apps in the making for the citizens of India. Tata Neu, Jio super app, Paytm super app, SBI super app, Flipkart super app, Google super app, Amazon super app, Whatsapp super app, Zee5 super app, are some of the super apps that will soon be launched!
Source :- https://startuptalky.com/ Author :- Damini Bhandary Date :-April 08, 2022 at 10:26AM