There are very few ideas and innovations that come into the world and impact everyone. One such thing is the rise of social media companies.
Two decades earlier who would have thought that connecting with people all around the world would become so easy. But thanks to technology and its great inventions it became possible.
Social media has made the world shrink in terms of connectivity. It has not only helped with connections but in the present times, it has provided great platforms for businesses.
All these companies have a huge DAU and MAU base that makes them a great pool of opportunities and entertainment for everyone.
What Are DAU and MAU?
How are DAU and MAU Measured?
DAU and MAU of Top Social Media Platforms
What Are DAU and MAU?
The terms DAU and MAU, both signify the number of users. These are metrics that help to calculate the engagement of users towards a company.
In simple terms, the number of users who actively connect with a particular application daily is Daily Active Users (DAU). The number of people who actively connect with an application every month is Monthly Active Users (MAU).
How are DAU and MAU Measured?
There is a need to determine two things in order to measure the active users of a social media company. These are ‘Users’ and ‘Actions’. Users refer to the people who have downloaded the social media application. Action on the other hand involves logins, clicks, viewing, and other activities on the platform.
To measure the DAU companies pick a period of 24hrs and measure the number of active users during that time. The basic formula to find the Average DAU is the sum of each day’s active users/number of days in a month.
To measure MAU which is the active users in a month, the company selects a month to record it. The basic formula to find Average MAU is the sum of each month’s active users/ 12 (Number of months in a year).
Alan Joseph
DAU and MAU of Top Social Media Platforms
Top Social media companies greatly rely on the revenue generated from advertisements. This revenue increases with the increase in the number of active users. So, here’s the DAU and MAU of the top companies:
Daily Active Users - 1.6 Billion
Monthly Active Users - 2.9 Billion
The name that made us familiar with the wide world of social media is Facebook. It was founded in the year 2004 by Mark Zuckerberg. Along with Mark, the other founders of the company include Andrew McCollum, Dustin Moskovitz, Eduardo Saverin, and Chris Hughes.
Facebook has surely managed to make itself to the top over the years and is the largest social network in the entire world today. In this huge network, India provides the most active users.
YouTube
Daily Active Users - 149 Million
Monthly Active Users - 2.5 Billion
Another very popular name among the top social media companies is this video-sharing company. YouTube was founded in the year 2005 by Jawed Karim, Steve Chen, and Chad Hurley. It has the second largest count of active users in the world.
YouTube has been a great source of easy information for everyone. It has given birth to a new and creative field of profession that provides a great earning opportunity for many.
Daily Active Users - 1 Billion
Monthly Active Users - 2 Billion
The platform that made messaging, voice calls, and video calls super easy for us is WhatsApp. It was founded in the year 2009 by Brian Acton and Jan Koum. The company has the third-largest number of active users in the world.
India has the most active users of the WhatsApp which is more than any country. WhatsApp was earlier bought by Facebook in the year 2014.
Daily Active Users - 600 Million
Monthly Active Users - 1.5 Billion
At present, the moment we say social media, the first name to pop up in everyone’s mind is Instagram. It was founded in the year 2010 by Kevin Systrom and Mike Krieger. Facebook bought it in 2012.
The company started as mere a photo-sharing platform. But now, it has created a world of its own. It is a huge pond filled with pictures, videos, influencers, content creators, small businesses, and more.
TikTok
Daily Active Users - 15.5 Million
Monthly Active Users - 1 Billion
This platform made the concept of small videos viral all around the world. It was founded in the year 2016 by ByteDance, a Chinese startup company. Zhang Yiming is the founder of the startup that launched TikTok.
It has a huge base of active users in various countries. The company was, however, banned by India in the year 2020 due to certain issues of national security.
Niharika Kalyankar
Daily Active Users - 450 Million
Monthly Active Users - 1.2 Billion
Another popular name in the world of social media is WeChat. It was founded in 2011 and developed by Allen Zhang. The platform is owned by Tencent, a Chinese firm.
It is a multi-purpose application that facilitates instant messaging, social media, and mobile payments. This application is banned in India, although it works in the United States, United Kingdom, Italy, and more.
Telegram
Daily Active Users - 55.2 Million
Monthly Active Users - 550 Million
It is an instant messaging platform founded in the year 2013. The founders of the company are Pavel Durov and Nikolai Durov. It also provides the feature of file sharing, video calling, and others.
Telegram allows you to access your chats on different devices. Telegram is popular platform emerging as a challenging alternative to WhatsApp.
Snapchat
Daily Active Users - 319 Million
Monthly Active Users - 557 Million
It is a super popular social media company based in America. It was founded in the year 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown.
The application allows users to share pictures with their friends in a quick and quirky way. The users can chat with their friends, view live stories from around the world, and also explore different content.
Daily Active Users - 217 Million
Monthly Active Users - 436 Million
Twitter is a microblogging and social network company. It was founded in 2006 by Jack Dorsey, Biz Stone, Evan Williams, and Noah Glass. Twitter is an America-based company.
The platform allows the users to post and tweet and also interact with others’ tweets. It helps the users to build a social network and also get updated with the latest news and trends.
Sina Weibo
Daily Active Users - 248 Million
Monthly Active Users - 573 Million
It is a Chinese microblogging platform. It was started by Sina Corporations in the year 2009. Charles Chao, the CEO of Sina Corporations is the one who launched it.
It is similar to Twitter only based in China. This is one of the largest social media platforms in China. It has features like image posting, instant messaging, stories, the latest news and trends, and more.
Conclusion
Nowadays, when we think about marketing strategies, the first thing to come to mind is social media. The power of social media was not known to many but in recent times, it has become an integral part of almost every business, be it big or small.
The top social media platforms like Facebook, Instagram, YouTube, and more have a huge number of users. These users include the audience, content creators, influencers, and more. This huge base of users makes these platforms a great source of opportunities for many. With time, the active users usually grow and make for the success of these companies.
FAQs
Which social media platform has the highest active users?
Facebook has the highest active users.
What is the number of Twitter's daily active users?
Twitter has 217 million daily active users.
How many active users are on Instagram?
Instagram has 2.1 Billion monthly active users.
How many users have WhatsApp?
WhatsApp has 2 billion active users.
What is the most downloaded app?
TikTok is the most downloaded app worldwide.
Source :- https://startuptalky.com/ Author :- Muskaan Kapoor Date :-April 11, 2022 at 01:45PM