A business's survival lies in its visibility, if it is not visible enough, then there will be no customers who will willingly get associated with your business. For that visibility, marketing is needed. It is one of the most important aspects of a business apart from developing products and services.
Whatever you decide to launch, you need to market it well. Advertising is a part of marketing; it not only provides your business with the desired growth but also helps you in establishing the brand in front of the world.
An average human attention span is just 8 seconds. Now, advertising has to be done in such a way that it can gather the desired attention of the public in that short span of time. Not everything can attract human eyes, so it has to be creative and interesting enough to do that.
Various brands out there use their creative ideas while creating advertisements for their products and businesses. In this article, we will talk about some creative advertisements done by brands in 2022. So, without any further ado, let’s get right into the business.
Good advertising does not just circulate information. It penetrates the public mind with desires and beliefs. - Leo Burnett
PhonePe
Uni Cards
boAt
McDonald’s
SUGAR Cosmetics
Louvre Museum of Abu Dhabi
PhonePe
PhonePe is an Indian fintech and digital payment company; it was founded by Sameer Nigam, Rahul Chari and Birzin Engineer in the year 2015. The company is owned by Flipkart and the headquarters is situated in Bangalore, India.
PhonePe has created many interesting advertisements for its services and it has also been able to attract a great number of customers, over 350 million people use PhonePe in India. Recently, the company has also started launching health insurance and for their advertisement, they have taken quite an interesting form of making their services visible to the people.
PhonePe is using the backs of Indian trucks to advertise the insurance service. They are using traditional art and quotes like ‘Dekho Magar Pyaar Se, Insurance Lo Magar PhonePe’. The quotes seem funny as well as easy to remember, this way they are able to hammer the ad in the mind of the customers.
Uni Cards
Uni Cards was founded in the year 2020 by Laximikant Vyas, Nitin Gupta, and Prateek Jindal. The brand provides credit cards to its customers. Here you can pay back your monthly spending in three parts over three months. The best part is that it does not demand extra charges for that. The company is situated in Bangalore, India.
Uni Cards has roped in Vicky Kaushal for the face of their brand. In the recent campaign of Uni Cards, Bollywood actor Vicky Kaushal is seen in a funny avatar where he is divided into three parts and talks about the unique feature of the card that is you can pay back your monthly spending in three months. This makes the ad funny and interesting.
boAt
boAt is an Indian consumers electronics brand famous for selling earwear products at reasonable prices. It was founded in the year 2015 by Aman Gupta. The headquarters of the company is situated in Delhi, India. boAt is famous in the business industry for its marketing strategy, so it was not surprising that they came up with a brilliant and creative advertisement campaign on Women’s Day.
The brand‘s campaign ‘TRebel’ features actress, Rashmika Mandana. The video features the actress as only accessible to women as it can be only enabled through a woman’s voice.
It consists of a self-learning A.I. that recognises a woman's voice and then give access to the dance move videos. It is an innovative way to make people realise how it feels to step into a woman’s feet, where they often hear that ‘it’s a man’s world’ whenever they try to enter into a different industry.
McDonald’s
There is hardly anyone who is not aware of the largest fast-food restaurant chain in the world. Mcdonald's has always been a popular brand, founded in the year 1955 by Maurice McDonald and Richard McDonald, the fast-food brand is available in over 100 countries.
Recently, for McCafe coffee, the brand created a very creative ad. In the picture, the famous ‘M’ or arches at first looked like tired human eyes and beside it, you can see the proper arches and two coffee beans inside it that depicts that the tiredness is gone.
SUGAR Cosmetics
One of the most popular and fastest-growing Indian cosmetics brands in the country Sugar Cosmetics was founded in the year 2012 by Vineeta Singh and Kaushik Mukherjee. The cosmetic brand is famous for its various ranges of cruelty-free products.
The company’s campaign has always been unique and this year on Valentine’s Day it launches the campaign called ‘My Shade of Love’ on Instagram as an AR filter. Through this, three different shades of lipsticks can be seen where the audience can virtually try the shades.
Louvre Museum of Abu Dhabi
The Louvre Museum of Abu Dhabi was established in the year 2017 and the museum is the most visited in the Arab World. Recently, it has introduced a way to make the drive from Dubai to Abu Dhabi interesting in E11 Highway.
The copies of some artworks of the Louvre museum are placed along the sides of the highway, it is not only a pleasant way of introducing the masterpieces to the people but also make the drive memorable.
Niharika Kalyankar
Conclusion
Uniqueness attracts human beings. So innovative and creative way of advertising not only made the product or services visible but also helps the brand in gaining recognition that it truly deserves. The above advertisements are some of the perfect examples of how to draw the attention of the general public toward their brand.
FAQs
Which is the most creative advertisement?
Panasonic Nose Hair Trimmers, Colgate Floss, IKEA Assembly Service, and Nivea Night are some of the most creative advertisements.
How do you make an advertisement creative?
Research about your target audience, Choose a platform, Make sure the tagline is catchy, and use unique visuals.
Source :- https://startuptalky.com/ Author :- Damini Bhandary Date :-March 16, 2022 at 05:00PM