The race to be seen is indispensable today! Every single company and startup be it small or large, all wish to have a top-quality digital marketing strategy and search engine optimization (SEO).
Businesses today are working towards boosting their website's search engine rankings, they are looking towards increasing the organic traffic and are running advertising campaigns to improve traffic conversion and a lot more. All this in today's contemporary world has become an indispensable part of the business campaign.
To achieve all this sounds a bit complex, especially for someone who is a novice in the field of marketing and search engine optimization process. So to make this easy, there are solutions like Ahrefs, which is the perfect example of a search engine marketing tool that helps, face competition in the most efficient manner. So, we have listed the best Ahrefs alternatives in 2022.
SEMrush
Mangools
Serpstat
SpyFu
Moz
What is Ahrefs?
Ahrefs is an ultimate SEO tool for keyword tracking, competitive analysis, Backlink checking, and a lot more. The prime theme of the tool is that there's no need to be a pro to rank higher or get more traffic.
Ahrefs is a tool best suited for SEOs, marketers, enterprises, digital marketing agencies, and small and big businesses. If you want to know about the tasks like Backlinks analysis, then Ahrefs is probably the best for the task. They have a rich database with trillions of links that make, the process faster, more efficient, and a lot more reliable.
Ahrefs provide a toolkit that consists of Keyword researching, Backlink Checker, Rank Tracking, Site Audit, Content Explorer and a lot more. It keeps an eye on the competitors' backlinks and sends an alert for various keywords whenever your site starts ranking. Ahrefs also provides free tools such as Webmaster Tools, Keyword Generator, Backlink Checker, SEO Toolbar and more.
Features of Ahrefs
Site Explorer
The site Explorer in Ahrefs is a powerful competitive research tool that everyone has been looking for. It includes a set of 3 basic tools in it that helps in building a powerful site reach and interface.
Organic traffic research
It helps to gain insight into which keywords bring the most traffic, which keywords are making your competitors rank higher, and what are pages are bringing the most search engine traffic.
Backlinks Checker
With the Backlink Checker tool, one can keep an eye on the quality of Backlink profiles linked with the competitors.
Paid traffic research
Helps in knowing about when the competitors are doing paid search advertising and where they funnel their paid traffic.
Keyword Explorer
Keyword research is one of the most important parts in the field of SEO tools. With keywords explorer, one can find thousands of interactive and engaging keywords, their difficulty level in the ranking, and also can find their potential traffic insights.
Site Audit
This tool helps in getting the right knowledge about what is stopping a website from ranking higher. This feature provides exhaustive website analysis, helps in exploring data, and all in all, keeps a track of the progress. It also helps in executing JavaScript while crawling.
Rank Tracker
With Ahrefs one can easily monitor their ranking and keep an analytical comparison check for their competition as well. Also, you get the history of:
- Visibility
- Average position and traffic
- Positions distribution
Content Explorer
The feature helps in getting knowledge about the top quality content in a particular niche. This finds the most important and popular articles on a certain topic and sorts its results by:
- Organic traffic
- Referring domains
- Domain rating
- Traffic value
- Social shares
Along with this, it has a complete package of filters that provides content that matches your criteria.
Ahrefs Pricing
| Plan | Price | Projects | Tracked Keywords | Reports |
|---|---|---|---|---|
| Lite | $99 | 5 | 750 | 100 |
| Standard | $199 | 20 | 2000 | 100 |
| Advanced | $399 | 50 | 5000 | 100 |
| Agency | $999 | 100 | 10,000 | 100 |
Parnas Ghosh
Top 5 best alternatives of Ahrefs
Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.
SEMrush
With more than 5 million users, SEMrush is not only one of the most popular alternatives of Ahrefs but is also considered one of the all-time best in its niche. SEMrush works with the prime theme of fetching the data, which makes the optimization process flawless.
It is a tool specially meant for the ones involved in SEO and PPC. It includes a wide variety of tools that help in lead generation, keyword research, and most importantly helps in driving more traffic.
Pros of SEMrush
- Helps in easy understanding of analytics and performance.
- Contains helpful information that helps in increasing overall site ranking.
- Helpful in understanding the competition.
- Covers an abundance of digital marketing needs of uses.
- Helps in getting important Backlinks.
- Maintains site traffic.
Cons of SEMrush
- Pricier as compared to SpyFu.
- Site audit tools sometimes read false errors.
- Traffic predictions may sometimes be misleading.
SEMrush Pricing
| Plan | Price | Projects | Keywords to Track | Reports |
|---|---|---|---|---|
| Pro | $119 | 5 | 500 | 5 |
| Guru | $229 | 15 | 1500 | 20 |
| Business | $449 | 40 | 5000 | 50 |
Mangools
Launched in 2014, Mangools is an SEO tool, working towards making the process of SEO easy for everyone. It has a bundle of 5 very powerful SEO tools, specially meant to carry out effective workflows. Its package includes everything from Backlinks analysis, keyword research, rank tracking to SEO process analysis of the competitors.
It is a highly interactive tool with great visualization and UX, that suits every genre of the audience be it a beginner or a professional. It is a complete value for money if all in one tools are taken into consideration.
Pros of Mangools
- Each tool helps to work in detailed and thorough SEO work.
- The pack of 5 is a unique and must for every SEO management company.
- Detailed keywords search available.
- Suggestions keywords and most searched questions provide complementary help.
Cons of Mangools
- Link tracking modules are a bit weak.
- The site profiler isn’t up to the mark.
- Some keyword metrics are a bit off as compared to other tools.
- Site Profiler backlink results are not always accurate.
Mangools Pricing
| Plan | Pricing | Keyword Lookups | Tracked Keywords daily | Backlink rows |
|---|---|---|---|---|
| Mangools Basic | $29.90/month | 100/24 hrs | 200 | 100,000/month |
| Mangools Premium | $39.90/month | 500/24 hrs | 700 | 500,000/month |
| Mangools Agency | $79.90/month | 1,200/24 hrs | 700 | 1,200,000/month |
Serpstat
Serpstat is a marketing intelligence platform, that helps in providing search engine optimization at every step or working. With the platform, you may easily carry out your SEO and PPC campaign, get knowledge about what your competitors are doing, what is best suited for your business, and what are the top keywords and backlinks will provide you maximum benefit.
With Serpstat, you can do localized research, it provides the access to various countries' databases to provide the best possible results. Better for marketers to use in comparison to SpyFu.
Pros of Serpstat
- Scrape search results for a ton of keywords and queries.
- Solid tool for search engine marketing.
- Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
- Give knowledge of where your site stands against competitors.
Cons of Serpstat
- If not using the paid version, the info access will be limited.
- Sometimes there is a lack of information in terms of metrics.
- There are some of the competitors out there with a lot more accurate information.
- Limited tools in comparison to its competitors.
Serpstat Pricing
| Plan | Price | Searches per day | Projects to track | Pages to Audit |
|---|---|---|---|---|
| Lite | $69/mo | 500 | 10 | 150,000 |
| Standard | $149/mo | 5000 | 50 | 400,000 |
| Advanced | $299/mo | 8000 | 75 | 1,250,000 |
| Enterprise | $499/mo | 12,000 | 100 | 2,500,000 |
SpyFu
SpyFu is an all in one tool kit for SEO (Search Engine Optimization) and PPC (Pay Per Click). It is an overall package when it comes to search engine marketing and the digital marketing process. It has abundant features especially meant for the sole purpose of reducing complexity among pure novices.
This tool works with the theme of providing new opportunities for its search marketers by advertising the “Search Formula” of their greatest competitors to them that in counter helps them to build their marketing strategy.
Pros
- Scrape search results for a ton of keywords and queries.
- Solid tool for search engine marketing.
- Provides fantastic insights for every aspect, that further helps in creating a marketing strategy.
- Helps in making well planned and educated guesses after knowing analytics.
Cons
- If not using the paid version, the info access will be limited.
- Sometimes there is a lack of information in terms of metrics.
- Limited tools in comparison to its competitors.
SpyFu Pricing
| Plan | Pricing | Sales Leads | Weekly Tracked Keyword Rankings |
|---|---|---|---|
| Basic | $39/month | 250 | 5,000 |
| Professional | $58/month | 500 | 15,000 |
| Team | $199/month | 2,000 | 40,000 |
Moz
Moz is a popular tool for SEO, link building, keywords research, and analytical comparison as well. It provides all in one marketing solutions, that help any business to grow without any manual excess work. Comparing it to its competitors, like Ahrefs and SEMrush, the tool stands a bit low in competition.
The biggest drawback is its features, which are a bit outdated for the competition. The tools like SEMrush and Ahrefs are constantly bringing new updates that make them, suited for the competition. Moz Pro decipher the data so that the user doesn’t have to.
Pros of Moz
- Provides meticulous and accurate data.
- Best suited for small business owners.
- One of the easiest mainstream SEO tools.
- The interface is pretty stable, tested and neat.
- The reporting is quick and easy.
Cons of Moz
- Seems like made for IT developers more than marketing developers.
- Lacks customization in reporting.
- Expensive with respect to the features it provides.
- Difficult to understand in one go for non-technical people.
Moz Pricing
| Plan | Pricing | Keyword Queries/Month | Backlink Queries/Month | Pages Crawled/Month |
|---|---|---|---|---|
| Standard | $99/month | 150 | 5,000 | 400,000 |
| Medium | $149/month | 5,000 | 20,000 | 2 million |
| Large | $249/month | 15,000 | 70,000 | 5 million |
| Premium | $599/month | 30,000 | 100,000 | 8 million |
Parnas Ghosh
Conclusion
These SEO tools are definitely, a must in today's contemporary world. So this was the list of the best alternatives of Ahrefs. Though being top in its niche, Ahrefs have rivals like SEMrush, which makes the competition neck to neck. But with each having its pros and cons, it is totally up to the requirement of the business to choose what best suits their preferences.
FAQ
Is Ahrefs better than SEMrush?
Many people consider SEMrush as the best SEO tool as it provides more data compared to Ahrefs.
Why do I need Ahrefs?
Ahrefs helps you find the right keywords, you can check backlinks, and track your traffic to improve your search ranking.
Which SEO tool is best?
Ahrefs, SEMrush, Moz, Ubersuggest, and SpyFu are some of the best seo tools digital marketers used.
Source :- https://startuptalky.com/ Author :- Rishabh Rathi Date :-March 25, 2022 at 10:15AM