The Indian Cricket Team is far more than just on the field. Several cricketers are prominent in the business sector as well. Top cricketers such as Sachin Tendulkar, M.S Dhoni, and Virat Kohli have funded dozens of startups. Among these Indian cricketers, we'd talk about Virat Kohli and his funded startups here in this StartupTalky article.
Besides slaying on the field, Virat Kohli is well-established in the business sector also. He is counted among the investors of several startups, apart from owning many brands, such as WROGN. Furthermore, Kohli has been recently seen to be engaging with several new startups as well, some of which, he and his wife, Anushka Sharma have funded together. These startups are the future of our country and Indian cricketers are well known for this fact!
Virat Kohli has invested in many startups related to different sectors like health, insurance, and tour and travel. The plant-based meat startup, Blue Tribe is the latest brand that Virat Kohli invested in on February 8, 2021. Anushka Sharma also participated with Virat Kohli in this investment round, making it a couple investment. It was the wellness startup Hyperice, which was the previous investment done by Virat Kohli on September 18, 2021. He also contributed to the fresh funding round of the Indian fintech startup Digit, which raised its valuation to $3.5 billion after the investment done by Virat Kohli. Besides Digit, Kohli has invested in dozens of startups from all sectors.
From Fashion to Insurance, Kohli has contributed to a variety of brands. In this article, we will discuss Virat Kohli and his funded startups. Let's get started!
Startups Funded By Virat Kohli
- Rage Coffee
- Blue Tribe
- Sport Convo
- Universal Sportsbiz
- Galactus Funware Technology Pvt Ltd
- Digit
- Chisel Fitness
- Hyperice
Startups Funded By Virat Kohli
Here are listed some of the startups which are funded by the captain of the Indian cricket team, Viral Kohli. Read to know more about Virat Kohli's investments in startups.
Rage Coffee
Virat Kohli has invested in Rage Coffee on March 23, 2022, and as part of the deal, he has been announced the brand ambassador of the New Delhi-based coffee brand. The cricketer has invested an undisclosed amount in the deal.
Blue Tribe
Celebrity couple Virat Kohli and Anushka Sharma invested in Blue Tribe, a startup based in plant-based meat products, which aims to manufacture and distribute delicacies like frozen minced chicken, chicken nuggets, keema, sausages, and momos. This adds another promising investment towards a growing startup in the list of the companies of Virat Kohli.
Though the look, feel, taste, and cooking style would be the same as the original animal-based meat variants but all of these will be based on plant products. Blue Tribe has been founded by Sandeep Singh and Nikki Arora Singh in 2017 as a meat alternative startup, which claims to use vegetables like peas, soybeans, lentils, grains, and more. All of these are proven to provide a mix of proteins, vitamins, and other nutrients necessary for healthy living.
Anushka and Virat claimed that they have been following meat-free diet for many years now and now want to come up and "tell people how they can be more conscious and leave less impact on the planet by switching to a plant-based diet", as mentioned in a statement by Anushka Sharma in a report dated February 8, 2022.
Sport Convo
Sport Convo is a London-based social media startup, fascinatingly developed to minor the gap between Sports Players and their Fans. Virat Kohli invested in Sport Convo at the age of 25.
The startup is founded by Amrit Johal and Vishal Patel. Besides Virat Kohli, Sport Convo has several other investors also such as Praveen Reddy who is also the Co-founder of Sport Convo, and Jasneel Nagi, the Chief Designer.
Virat Kohli finds this startup a very intriguing way to connect with his followers and the new ones. This startup is very beneficial for sporting enthusiasts and sports fans and lovers, and this is what attracted Virat Kohli the most and made him invest in this company. Many other sportsmen are also collaborating with Sport Convo for its investment venture.
Universal Sportsbiz
Sportsbiz is a prominent Fashion startup that recently received funding of INR 19.3 crores by Cornerstone Sports LLP, representing Virat Kohli. In fact, Virat Kohli together with Cornerstone Sports firm holds a total of 4282 shares of the company. And the cost of each share is around INR 47,571 along with INR 10 of nominal value.
Sportsbiz is a startup backed by Sachin Tendulkar and now, has one of its investors as Virat Kohli. Virat Kohli previously engaged with Sportsbiz once for a promotional event for their fashion brand.
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Galactus Funware Technology Pvt. Ltd.
The Captain of the Indian Cricket Team, Virat Kohli has invested in the Bengaluru-based startup, Galactus Funware Technology Pvt. Ltd. Virat Kohli invested in this startup in early 2019 and procured debentures worth INR 33.42 lakh.
Virat Kohli signed a 10-year contract with the Galactus Funware Technology Pvt Ltd and was allotted compulsory convertible debentures worth INR 33.32 Lakh. After 10 years, he would be holding a 0.051 stake in the company along with a 1:1 conversion ratio. In other words, Virat Kohli will receive one share for each compulsory convertible debenture (CCD).
Digit
Digit is a Pune-based insurance startup founded by Kamlesh Goyal. Digit insurance startup company is backed by Fairfax Group in Canada, owned by Indo-Canadian Prem Watsa and headquartered in Toronto. Digit opened a first-ever finding round of investment. Although in their previous two rounds, they raised INR 990 crore.
In the latest funding round, Virat Kohli along with his wife Anushka Sharma invested in Digit with a funding of INR 2.2 crore. Kohli holds a share worth INR 1.73 crore while Anushka Sharma holds INR 43 lakh.
The couple holds a share worth 0.25% in the country. Besides this, Cornerstone Sports LLP which represents Virat Kohli has also invested INR 1 crore in Digit. Moreover, the employees of the company have also invested in the funding round of Digit with more than INR 30 crore.
Chisel Fitness
Chisel Fitness is a Bengaluru-based startup that specialises in the fitness of the Corporate sector. Virat Kohli is now all set to begin his chain of gyms and fitness centres. These gyms will be inaugurated under the name of Chisel Fitness company.
These gyms will be established in numerous locations with different sizes and facilities based on the area. Moreover, International sports experts will also guide in these gyms.
Hyperice
Virat Kohli has invested in wellness startup, Hyperice with which the company makes its foray into India. The captain of the men's cricket team of India joined Hyperice as an athlete investor and the global brand ambassador, which previously onboarded Naomi Osaka, footballer Erling Haaland and NBA player Ja Morant as athlete investors and brand ambassadors.
Founded by Anthony Katz in 2010 and based out of the United States, Hyperice has its presence in the US, France, UK, Italy, Spain, Germany, and Portugal till now, and is currently planning to expand in India. The company has widened its product lines throughout the years, which now has a considerable number of products including the contrast therapy device Hyperice X, percussion massager Hypervolt, vibrating rollers Vyper, portable heat massages Venom, Hypersphere, massager line of Normatec, and more.
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Conclusion
Many notable sportsmen such as Kapil Dev and Sachin Tendulkar have invested in dozens of startups. Now, with the growing startup ecosystem in India, the Indian Cricket Team Captain Virat Kohli has also joined the club and has invested in many startups.
The 33-year-old Delhiite, is known for his tremendous performances on the field and has emerged as one of the finest sportsmen in the history of cricket already. Besides, Virat Kohli is also aiming to cement his name as one of the popular faces of today's brands for which he is collaborating with promising brands across niches. Stay tuned for more updates!
FAQs
What is net worth of Virat Kohli?
Virat Kohli is the third richest cricketer in the world with a net worth of over $130 Million, as of March 2022.
What is the age of Virat Kohli?
Virat Kohli was born on 5 November 1988 and is 33 years old.
Is Virat Kohli an investor?
Virat Kohli is an investor for many startups across different categories from mobile gaming, fashion wear, food products, and fintech industries.
Who is the richest cricketer in world?
Virat Kohli is the third richest cricketer in the world after Sachin Tendulkar and MS Dhoni. Sachin Tendulkar is currently the richest cricketer in the world, as of February 2022, with a net worth of INR 819+ crore.
What are the companies that Virat Kohli has invested in?
If you are wondering about the companies that Virat Kohli has invested in. Here's a Virat Kohli company name list:
- Rage Coffee
- Blue Tribe
- Sport Convo
- Galactus Funware Technology Pvt Limited
- Universal Sportsbiz
- Digit Insurance
- Chisel Fitness
- Hyperice