People all around the world know about Pepsi, its products are enjoyed over one billion times just in a day by its consumers. PepsiCo Inc is an American multinational company that manufactures, markets and distributes various snacks, food and beverages.
PepsiCo is also known to be one the largest companies in the world because its products are available throughout 200 plus countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lays companies. The company is currently headquartered in Harrison, New York.
It is also the largest food and beverage business in North America according to its net revenue and the second-largest in the world only behind Nestle. The company generated 57% of its total revenue in its home country, while 43% came from international operations in the year 2018.
The company offers a wide variety of products such as soft drinks, fruit juices, ready to drink tea and coffee, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages and even cold-pressed juices. Since its inception, Pepsico has acquired many brands. So, here's a look at all the brands owned by PepsiCo.
PepsiCo Beverages North America
Frito-Lay North America
Quaker Foods North America
Pepsico Latin America
Pepsico Europe
Pepsico Africa, Middle East, South Asia (AMESA)
Pepsico Asia Pacific, Australia/New Zealand, China (APAC)
A Brief History of PepsiCo
The company had its humble beginnings with a carbonated drink that was made by a pharmacist Caleb D Bradham in North Carolina in the 1890s. The company was trademarked in the 1900s and became popular under Pepsi–Cola. However, after 20 years of success, Mr Bradham sold the company after it went bankrupt.
It wasn’t until the 1930s that it became profitable again because of Loft Inc.'s efforts. At this point, the Pepsi-Cola company expanded with the Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.
PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito–Lays was merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. Pepsi now had products like Pepsi, Diet Cola, Fritos corn chips, Lays potato, Cheetos cheese flavoured snacks, Ruffles potatoes, Rold Gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list making it a billion-dollar company.
In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co which is an Australian company, Chi limited from Nigeria and tropic from France. It also acquired Costa a British Coffee company.
Now, 70 plus years later PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks and different types of juices. The company distributes its variety of products to more than 200 countries and generated a revenue of US$70.37 billion.
PepsiCo Subsidiaries
PepsiCo Inc is best known for its manufacturing, marketing, distribution and sales of popular beverages, food items, snacks, etc. The company has 23 brands that generate more than $1 billion each according to their retail sales including popular brands like Frito Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana which provides a wide range of products.
Three of its beverage companies Pepsi-Cola, Mountain Dew and Diet Pepsi are amongst the top ten most beloved soft drinks in the American market. The Frito Lays Company is a global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.
Frito lays manufactures and sells nine out of ten potato chips which include Lay’s, Doritos, Tostitos, Ruffles and Cheetos. Another subsidiary that is a leader in its sector is the Tropicana as it holds 41% of the US orange juice market.
PepsiCo subsidiaries are divided into seven divisions which are PepsiCo Beverages North America, Frito Lay North America, Quaker Foods North America, Latin America, Europe, Africa, Middle East and last being Asia, Australia/New Zealand and China.
Each of these subdivisions has many subsidiaries under it:
- The Frito Lay North America – This division manufactures, markets and distributes Lays, Doritos, Cheetos, Tostitos, Fritos, Ruffles and the Santitas Brands.
- The Quaker Foods North America - It manufactures, markets and distributes various Cereals, Rice, Pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life and Rice and Roni brands.
- The North American Beverages - North American Beverages manufactures, markets and distributes syrups, fruits juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra mist, etc.
- Latin America - This division manufactures, markets and distributes beverages, food products and snacks specific to the South American countries.
- Europe - The Europe division of PepsiCo manufactures, markets and distributes beverages, food products and snacks specific to Europe and African regions.
- South Asia and the Middle East and Africa - This division manufactures, markets and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
- The Asia Pacific, Australia/New Zealand and China - This of PepsiCo division manufactures, markets and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.
PepsiCo Beverages North America
PepsiCo Beverages North America is a sector that manufactures, markets and sells beverages to North America. This division has made many notable innovations, partnerships and strategic acquisitions. These beverages are not only enjoyed in America but all over the world.
PepsiCo Beverages North America sells soft drinks, bottled water, ready to drink coffees and teas, sports drinks and juices, through which it tries to satisfy a wide range of customers' tastes, occasions and lifestyles, especially in North American countries.
PepsiCo subsidiaries include the most popular beverages consumed in America. Some of the most well-known beverage manufacturers under this division are Pepsi, Mountain Dew, Gatorade, 7UP (outside the U.S.), Tropicana Pure Premium orange juice, Sierra Mist, SoBe Lifewater, Tropicana juice drinks, AMP Energy, Naked Juice, Izze, and Aquafina.
PepsiCo Beverages North America also helps out third party companies like Starbucks and Unilever in manufacturing, marketing and selling their ready to drink coffees and teas.
Some of the well-known PepsiCo subsidiaries under PepsiCo Beverages North America are:
Pepsi
Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of the world's most popular and consumed soft drinks around the world.
Gatorade
Gatorade is one of the most popular brands under Pepsi that is known for its signature line of sports drinks and is popular in America. The company currently is the fourth largest brand of PepsiCo and gets distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now is the official drink for NBA, AVP, PGA, Major League Basketball and other sports teams, and events.
Mountain Dew
Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today Mountain Dew is the number one flavoured carbonated soft drink in America. Mountain Dew comes in many flavours and diets Mountain Dew is also one of the top soft drinks in the US. As of 2017, the company has a share of 6.6% in the soft drink market of America.
Naked Juice
Naked juice is a juice and smoothie producing company that was purchased by PepsiCo in 2007. This acquisition helped in building PepsiCo's portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.
Tropicana
This brand is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and not concentrate. PepsiCo acquired the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana, PepsiCo could compete with Coca-Cola’s Minute Maid.
Frito-Lay North America
Frito Lay is a main subsidiary of PepsiCo as it manufactures markets, sells a wide variety of snacks, Corn and potato chips. The company merged itself with Pepsi-Cola in 1961. Today the company has 29 snack brands under it with more than 55,000 employees.
It makes many of the most popular snacks such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese-flavoured snacks, Tostitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potatoes chips and Santitas tortillas chips, etc. The annual Revenue of Frito Lay in North America is up to $17.1 billion in 2019.
Some of the well-known PepsiCo subsidiaries under Frito-Lay North America are:
Lays
Lay's is one of the world's most popular and iconic potato chips brands owned by PepsiCo through Frito Lay since 1965. Today there are over 200 different varieties of Lays flavours all over the world. Lay's potato chips brings in more than $1 billion yearly in retail sales.
Sabritas
Sabritas is the main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico such as Crujitos, Poffets, Rancheritos and Sabritones, etc. The company is also known to control about 80% of the Mexican snack market.
Cheetos
Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top-selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable brands of PepsiCo as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its products line to more than 21 different flavours in America alone.
Doritos
Doritos is one the most recognized tortilla type of chip brands in the world. It became a PepsiCo subsidiary in 1964 and was originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during Super Bowl.
Tostitos
Tostitos is another brand similar to Doritos as it also produces Tortilla chips that are meant to be eaten with dips which are also sold by the company. This brand is extremely popular in all North American countries.
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Quaker Foods North America
Quaker Oats has always been known for its quality, great taste and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing selling and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products etc.
One of its most well-known brands is Quaker Oatmeal, Quaker’s granola bars, Capn Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats was $3.7 billion in 2021.
Some of the well-known subsidiaries under Quaker Foods North America are:
Cap'n Crunch
Cap'n Crunch is an extremely popular Corn and Oat cereal consumed in America manufactured by the Quaker Oats company. The company became a PepsiCo subsidiary in 2001, since then the company has expanded its products by introducing new flavours.
Life Cereal
Another popular oat and soy protein cereal brand is manufactured by Quaker Oats Company and one of the most profitable subsidiaries of PepsiCo.
Rice A Roni
This is a company that makes boxed food in a variety of rice, vermicelli pasta and seasonings. This company is by Quaker Oats and is a popular subsidiary of PepsiCo.
Quaker's products
Quaker's own products line is very profitable for the Pepsico brand. The company makes a variety of popular American snacks such as Quakers natural granola, Quakers Oatmeal and instant Oatmeal, Quakers, Oat bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.
Pepsico Latin America
PepsiCo Latin America Foods is another important division as it manufactures, sells and distributes many well-known brands whose products are especially famous in Latin American countries. Some of these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos and Rosquinhas and many other products. This division mostly works independently but also works with other third party companies.
Some of the well-known PepsiCo subsidiaries under Pepsico Latin America are:
Sabritas
Sabritas is another popular subsidiary of Pepsico from Mexico, which is known for the quality, variety and authentic flavours of its products. The company was acquired by PepsiCo in 1966. This company works under Frito Lay and PepsiCo and has its own line of potato chips named Sabritas. It also makes several local brands that are well appreciated such as Crujitos, Poffets, Rancheritos. The company is also known to control about 80% of the Mexican snack market.
Gamesa
Gamesa is a leader when it comes to the cookies market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactures a wide variety of products that range from Pastries to Oats and cookies and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis and Maizoro.
Other Regional Brands
The other lesser-known subsidiaries under PepsiCo’s Latin Americas Foods division are the brands like Natuchips in Venezuala, Columbia and Equador, Tortix in Guatemala, Toddy Cookie from Argentina and lastly Toddynho from Brazil which are local snack brands from different Latin countries.
Sarika Anand
Pepsico Europe
The Europe branch of PepsiCo manufactures, markets, sells and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third party companies such as Lay’s, Walkers, Doritos, Cheetos and Ruffles including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi and Tropicana juices. The PepsiCo Europe also manufactures many ready to drink teas and coffees because of its joint ventures with Starbucks and Unilever.
Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki and dairy products like Domik v Derevne, Chudo and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive officer of PepsiCo Europe is Silviu Popovici and headquartered in Geneva, Switzerland.
Some of the well-known PepsiCo subsidiaries under Pepsico Europe are:
Duyvis
This is a Dutch snack-based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, variety of peanuts with flavours and nuts along with its dips.
Wimm Bill Dann
This company is known to be one of the largest dairy-producing companies, as it manufacturers yoghurt, milk, flavoured milk, fruit juices and other soft drinks. The company is headquartered in Moscow, Russia and was acquired by PepsiCo in 2011. It is a leader in the food and beverage market of Russia as it holds a 34% market share in all dairy products in Russia.
Lebedyansky
Another Russian company was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice and soft drinks. Lebedyansky is the largest juice manufacturer in Eastern Europe and the sixth-largest in the world.
Marbo
This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the locals of Backi Maglic, Serbia by providing 100 jobs.
Pepsico Africa, Middle East, South Asia (AMESA)
PepsiCo's Asia, Middle East and Africa manufactures, markets and sells beverages and snacks to all the countries of Asia, Middles Asia and Africa. It also like the other makes products independently and for third party companies.
Some of the popular PepsiCo subsidiaries under Pepsico Africa, Middle East, South Asia (AMESA) are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina and Tropicana. As of 2015, the business in these regions accounted for 10% of PepsiCo's net revenue worldwide. PepsiCo AMESA's chief executive officer is Eugene Willemen and is headquartered in Dubai UAE.
Kurkure
Kurkure is one of the popular products of Pepsi sold in India. It is a corn puff snack made up of rice, lentil and corn. Kurkure is an Indian brand from PepsiCo India and is known for its snacks, especially in India and Pakistan.
Sabra Dipping Company
Sabra is actually an American company that is known for producing food products that are made in the Middle Eastern style, it makes dips like Hummus and guacamole. All sabra products are vegetarian.
Simba
Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potatoes and maize. This company also hold over 63% of the South African chips market.
Pioneer Food
Pioneer Food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.
Roshni Tamta
Pepsico Asia Pacific, Australia/New Zealand, China (APAC)
This sector manufactures, markets and sells beverages and snacks to all the countries of Asia Pacific, Australia/New Zealand and China. It also like the other makes products independently and for third-party companies like Starbucks and Unilever.
It also makes similar products such as Cheetos, Doritos, Lays, Smiths and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.
Conclusion
This completes the list of all the brands owned by PepsiCo. PepsiCo is a conglomerate that manufactures, markets and distributes snacks, beverages and other food products that are loved by everyone. Every country definitely has some subsidiaries that belong to the company. There are a lot of PepsiCo products that we probably use in our daily life, this article will surely help you find out what those are.
FAQs
Pepsi company belongs to which country?
Pepsi is an American food and beverage company founded in 1893.
How many companies does Pepsi own?
PepsiCo owns 23 brands that generate revenue of $1 billion for the company.
Does Pepsi own Gatorade?
Gatorade is a popular sport drink brand based in America. Pepsico acquired Gatorade in 2001.
What company owns Doritos?
Doritos is an American brand that sells flavoured tortilla chips. Pepsi bought Doritos when it merged with Frito-Lay in 1965.
Source :- https://startuptalky.com/ Author :- PV Vyshnavi Date :-March 24, 2022 at 11:00AM