- Facebook ad prices have tripled in the last 2 years. Warby Parker IPO’d with 13% brand awareness, and it’s one of the more well-known D2C companies. With pricier Facebook ads, the uphill battle for name recognition is even more painful.
- Apple’s iOS 14.5 update forced apps to comply with its Ad Tracking Transparency (ATT) framework, which requires advertisers to ask permission to track users’ activity.
- Supply chain challenges have jacked up import costs. The price to ship a container from China to the US has risen from $2k to $15k since the beginning of the pandemic.
[Via]
Source :- https://nextbigwhat.com Author :- NextBigWhat Date :-March 29, 2022 at 12:54PM
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