While starting a business, a creator's main focus is to develop a product for the consumers, when the main deed is done, another significant step comes up, which is to launch that product in front of your audience. Every creator has the dream of launching their product with huge pomp and show, in a way that will be able to gain the attention of their audience. For this, the prototype has taken shape; the long time spent in the R&D phase has borne fruit, but the major task is till and that is preparing for the product launch.
The big day is a make-or-break situation; propagating the right message could do wonders and the opposite can reduce an ingenious invention to shambles. To help with such kinds of scenarios, it’s essential to have a well-crafted, effective product launch marketing plan. In this article, we will talk about the marketing strategies that can be used while launching the new product of your business.
Best Marketing Strategies for Your Product Launch
A business will only survive when the marketing is done correctly, it becomes more important while launching a product. A product launch has to be done right so that it can attract the attention of the audience. Below are some marketing strategies that one can follow, while a product launch.
SEO Should Be Perfect
As it says, 'what's best should be at the top'. The relevancy of the quote matters in the launching of your product in the market, as the product should have visibility when it comes to search engines. Aim for the first page when someone types the product's name.
After all, it’s a well-known fact that users rarely go through the search results starting from the third page because no one has time to ponder over things. We search, and we click that first option, right away, so use the keywords that can convey the intended information concisely and something for the audience to remember, the website layout counts as well.
Make sure that the first few lines of the website pack the punch because sites like Google tend to ignore meta-descriptions when listing the website in the search results. For the purpose, you can use a trained SEO specialist.
Invite Some Spokespersons
Remember seeing your favourite celebrity talking about a specific product and how it has changed their lives? This is the old yet useful trick up on the sleeves by business professionals, that is hiring a spokesperson for their product who will talk to the audience directly and will promote the brand. This spokesperson has to be famous and influential enough to grab the attention of your potential customers.
Interacting with the media and industry specialists can tilt the results in the product owner’s favour. And that’s what spokespeople are best at. Hire the right person for the job, those who can relay the necessary information as and when required while maintaining the recommended standard. CEOs are the driving force behind this workforce so no compromise when it comes to choosing executives and industry experts. Also, you can invite some celebrities to your product launch.
Build a Database
Setting aside the target audience, the management behind the product launch should have a list of media persons, influencers and reporters, after careful analysis and comparison to ensure the message reaches the target audience and the market. The more it's promoted and shared, the more it reaches the audience.
Identify the Target Audience
Attracting new customers to buy a product is just like an impossible wish coming true. There are two ways of marketing, one is you can launch an ad campaign without identifying your target and hoping for the best. Another is, you have to put time and effort to research your target audience. You can also use social media to engage with different communities where you can get to know about the current market demand.
So, it’s imperative to identify the product’s target audience to reach them with the right strategy. Also, once you launch the product, not everyone would have the ‘I’m going to buy it, immediately’ mindset. So, there’s a high chance that remarketing may be required, depending on the mental phase that the customer’s undergoing.
Share and Let Others Share
Word of mouth publicity has been there for ages and shall continue to be so but the medium has surely become modern. Ensure that the content about the product is shareable, through mediums such as Facebook, Twitter, and other social media platforms. This brings in a new audience that may not have been a part of your checklist earlier. Use social media as the new hotshot for amazing marketing.
Prepare Your FAQs
At the product release conference, not being bombarded by questions from inquisitive souls is a no-brainer. Prepare the FAQs well in advance, covering a range of possible questions that may arise. A few would be genuine while others would be sole to undermine the product. Be equipped to face them boldly and without any fear.
Customer Service Efficiency
The term ’24 hours, seven days a week’ exists for a reason: customers are relentless. They would go to any lengths to have their queries and complaints resolved. So, having a customer service cell, adequate in both quality and quantity, is more than a plus point; they are a necessity and the backbone that supports the product’s life-cycle after its launch. Also, make sure that you are not only listening to the problem but also doing your best to solve them, to satisfy your customers.
Prepare Creative Video Graphics
Visualizations play a major role in leaving a positive impression on the customer’s mind. Moreover, they help in making a unique identity for the product, just like a brand logo. For example, if one shows you the image of a tick mark, it takes less than a minute to guess the brand’s name. To build such kind of presence, the graphics have to be done using the best resources available to create a stunner.
A great video describing all the qualities of the product will straight up hit the people in their brain rather than some long slides show. So, do create an innovative, interesting and if possible funny video to engage your customers. You can either hire a freelancer to get this work done or you can also use tools to create it on your own.
Improve Your Website Speed
It is not only irritating but also unprofessional if your website takes a lot of time to load. A sharp and good website helps in building a better user experience which in return will create the image of your product as well as your business. Hire experts if you can who will use their coding knowledge to fix and improve your website.
Write a Great Press Release
We all know the press can make or break any deal. So, don't hesitate to write an epic press release. The document should encompass the what, why, when, where and how's of the product. Start with the most important details, followed by the descriptions and extended details. Share it with journalists, post it on social media and take the assistance of bloggers. Another tip is to get in touch with bloggers, make a repertoire of relevant blogs that can aid in marketing and publicity.
Don’t Forget to Add Discounts and Freebies
We all love when there’s something extra that we get as an offer at no additional cost. Offer freebies with the product, create special discounts exclusive to those who attend the launch day. This is much more than a marketing plan, it helps build that niche following that stays with the product’s life through thick and thin.
Indulge in Email Marketing
One of the professional ways to market your product is through Email Marketing. Create a proper Email list with the help of Email management tools and create a personalised message and convey to them what your product is all about.
Set Ambitious Goals
Moments like this don’t come often; aim big and work hard to achieve it. Be mentally prepared for the launch day, build the required hype and then leave things to unfurl naturally. Too much meddling for the sake of perfection can have undesired consequences. Make sure your presentations are great, you are filled with confidence and everything is on board. Then, you will have the perfect launch of your product, the way you want it to and the way you dream about it.
Conclusion
The launch of a new product has to be done carefully, the success of the product depends on it. Once you gain the attention of your potential customers through the launch of your product, it will be a step toward the success of the product.
FAQs
What are the 4 Ps of marketing?
The 4 Ps of marketing are, place, price , product and promotion.
What is product launch strategy?
A product launch strategy is a planning that is made to deliver a new product in front of audience
What makes a product launch successful?
The product launch can only be successful, if you are able to identify the right market, right way of marketing the product and at right time.
Source :- https://startuptalky.com/ Author :- Niku Mandal Date :-March 10, 2022 at 03:00PM