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Coding, as we know, is the language of computers.
The world has changed today for good and coding drove a significant part of the change. From a set of instructions to the machines called computers, coding has now turned into something familiar, a language that is similar to the other languages we can speak or write, one of our native languages.
Technology, computers, and coding sprawl along such a large and significant part of the human civilization that we simply cannot imagine us living without our dear machines.
Nowadays, we not only use coding for making the computers understand what we think but with it, we innovate, invent and demystify the world of riddles we are living in!
If coding interests you, then there is WhiteHat Jr. It simply reveres coding.
WhiteHat Jr. is an online coding platform specially designed for kids between the age group of 6 to 14 years. The company also extends numerous trials for its students for free app designing. With WhiteHat Jr, kids can now sit back at their homes comfortably and learn from the demo classes. WhiteHat Jr was acquired by Byju's in August of 2020, but even after that, the company has been operating as an independent entity.
Let's go through the WhiteHat Jr. success story and know about the Whitehatjr, its founders, Whitehat Jr fees, competitors, revenue, business model, funding & more here in this article.
WhiteHat Jr - Company Highlights
| Company Name | WhiteHat Jr |
|---|---|
| Headquarters | Andheri, Maharashtra, India |
| Sector | EdTech |
| Founder | Karan Bajaj |
| Founded | 2018 |
| Total Funding | $387.3 million |
| Revenue | $2.18 million (FY20) |
| Parent Organization | BYJU'S |
| Website | whitehatjr.com |
WhiteHat Jr - About
WhiteHat Jr - Startup Story
WhiteHat Jr - Mission and Vision
WhiteHat Jr - Founder And Team
WhiteHat Jr - Name, Tagline and Logo
WhiteHat Jr - Business Model
WhiteHat Jr - Revenue Model
WhiteHat Jr - Funding And Investors
WhiteHat Jr - Growth and Revenue
WhiteHat Jr - Challenges and Controversies
WhiteHat Jr - Competitors
WhiteHat Jr - Future Plans
WhiteHat Jr - FAQs
WhiteHat Jr - About
WhiteHat Jr is the leading computer programming learning website for kids to code. It is a platform that connects kids with the top coding teachers. The fundamentals of coding reasoning, algorithmic and structure thinking are taught to the kids for creative outputs at WhiteHat Jr.
WhiteHat Jr - Startup Story
Though WhiteHat Jr was there as a company it got known to almost all of us when its present parent company, BYJU'S acquired it for $300 million in an all-cash deal in 2020 on August 5, 2020.
Moving to the startup story of the brand, WhiteHat Jr. Founder and CEO, Karan Bajaj, can trace the foundation of WhiteHat Jr. to one of his deeply personal experiences with which he wanted to bring a change to the world.
Bajaj was a father of two daughters back then, and he felt that technology, truly, is bringing paradigm shifts in every possible industry, and therefore, his daughters also need to rein in the power of technology to absorb the upcoming shifts in their workplaces and their lives. Therefore, he wanted his daughters to be always at the center of creating technology and coding. Besides, he also went through researches that claim that if the kids are used to coding from an early age, they tend more experimentative and creative. All of these factors worked at the back of Bajaj's mind and propelled him to create an organization that will act as an institution for coding for children and adults.
Karan had MIT and TUFTS in his mind but founding one such organization was certainly difficult, but with his passion and dedication, he finally founded WhiteHat Jr in 2018
This company was founded in 2018 by the former Discovery Networks CEO (Karan Bajaj). This platform was planned to empower children. When Karan approached the investors to raise funding for his brand, they were surprised as he was pitching without a working product. Then, he explained to them that the investment thesis had already changed from 2015.
WhiteHat Jr - Mission and Vision
The mission and vision of WhiteHat Jr is to "empower a whole generation to become creators versus consumers of technology."
Tanusha Verma
WhiteHat Jr - Founder And Team
Karan Bajaj is the founder of the company WhiteHat Jr. and had also been the CEO of the company before announcing his resignation on August 4, 2021. He also led Byju's Future School, a key element of the company's international expansion for a year, after WhiteHat Jr. was acquired by the Edtech giant, Byju's on August 5, 2020. Bajaj had been serving as the CEO of Discovery Networks India before he stepped down in 2018 to fully focus on WhiteHat Jr., which he founded in the same year.
Aside from his professional career associated with his company, he is also a renowned Indian author, whose first two novels, Keep Off the Grass (2008) and Johnny Gone Down (2010), have been best-sellers.
Bajaj initially got a BE degree in Mechanical Engineering from The Birla Institute of Technology, Mesra and then went on to pursue an MBA in Marketing from The Indian Institute of Management(IIM), Bangalore. He started off his corporate career with The Procter and Gamble Company, where he served as an Assistant Brand Manager. He assumed various leading positions in a range of distinguished companies including Ariel India, Herbal Essences, Kraft Foods, Boston Consulting Group, and more before he founded WhiteHat Jr. in 2018.
Karan Bajaj was born in 1979 in Shimla, Himachal Pradesh, and spent various stages of his childhood in different places, owing to his father's transferable job.
Karan Bajaj quits WhiteHat Jr. on August 4, 2021. The founder and CEO of WhiteHat Jr., has made way for Trupti Mukker to take his position. Trupti had served successfully as the head of the customer experience and delivery in the company and will soon be declared the next CEO of the company.
After the acquisition of WhiteHat Jr. by Byju's in 2020, Bajaj continued to be the CEO of the company and has resigned exactly after 1 year.
The company founder and ex-CEO Karan Bajaj previously mentioned that the company had 400 employees and 1,500 teachers in 2020 and disclosed the company's plans to double its employees and teachers.
WhiteHat Jr - Name, Tagline and Logo
"Your Own Personal Teacher Live, Online Classes" is the tagline of the company.
The logo of the company is -
WhiteHat Jr - Business Model
The business model of the company is particularly based on teaching coding to young kids. The Edtech startup has now extended the students grades and is now accepting the students from grade 1 to 12th grade. The company targets children and guardians to offer various programming courses for a better future in this digital environment. The teaching format of WhiteHat Jr. is live 1:1 online classes. Furthermore, the company also offers free trial classes.
Rishabh Rathi
WhiteHat Jr - Revenue Model
WhiteHat Jr's portal has got more than 700,000 registrations and around 7000 classes are conducted daily routine for kids. Each class conducted costs around INR 600 to 700. There are different course levels, which are priced at Rs 5,999, Rs 29,999, Rs 89,999 and many more. The student resurrection rate for the paid classes is around 75%. Suddenly, the refund fee has become 3% which is very low for an Indian Edtech company.
WhiteHat Jr - Funding And Investors
The company has raised a total amount of $387.3 million in funding over the 3 funding rounds it has seen.
| Date | Transaction Name | Money Raised | Lead Investors |
|---|---|---|---|
| August 3, 2021 | - | $376 million | Byju's |
| September 9, 2019 | Series A | $10 million | Nexus Venture Partners, Omidyar Network |
| April 16, 2019 | Seed Round | $1.21 million | Nexus Venture Partners, Omidyar Network |
The company is funded by 3 investors. Byju's infused $376 million in its latest towards its acquiree on August 3, 2021.
WhiteHat Jr - Growth and Revenue
Before the lockdown began, WhiteHat Jr. went from Rs 1 crore to Rs 10 crores in revenue. Since the lockdown, the value started doubling. When BYJU's approached in June, the revenue of the company was running at $75 million, the revenue run rate was reported at $150 million as soon as the acquisition was completed. Then, in August, the first month after the acquisition, the rate was again reported to be $220 million. The revenue of the company has surely seen quite a growth over the years.
Furthermore, the company had listed revenue of $2.18 million (Rs 16.2 crores) from its operations in FY20, which stood at only $9.02K (Rs 6.7 lakhs) in FY19.
WhiteHat Jr - Challenges and Controversies
WhiteHat Jr has seen its fair share of challenges since it was founded associated with the scaling and growth of the company. WhiteHat Jr came under the radar of the Advertising Standard Council of India (ASCI) after the startup made false claims of imaginary kids who learnt coding from WhiteHat Jr and landed jobs at Google and other organizations, became TedX speakers and more. WhiteHat Jr also sued Poonia, who shared posts against Whitehatjr.
In another case, the company also filed a defamation suit against Dr. Aniruddha Malpani. All of these had already cost the company much in terms of its revenue and reputation.
Sarika Anand
WhiteHat Jr - Competitors
The top competitors of WhiteHat Jr are Coding Blocks, Coding with Kids and Camp K12.
Coding Blocks Pvt Ltd
It is the top #2 competitor of WhiteHat Jr. The company is headquartered at New Delhi, India. It was founded in 2014. It operates in the Educational Technology industry.
Coding with Kids
It is also one of the competitors of WhiteHat Jr. The company is headquartered at Redmond, WA. It was founded in 2013. It conducts classes and camps for the kids of ages 5 to 18.
K12
It is the top #3 competitor of WhiteHat Jr. Headquartered in the US, K12 was founded in April 2000. It is a company that offers online schooling and curricula. It is an organization that provides education designed for the people searching for it online.
Chayanika Goswami
WhiteHat Jr - Future Plans
The company is currently ramping up with its women-only teacher base in India. Presently, the platform is having over 7000 educators and is actively recruiting teachers for all its core disciplines and music from all around the country. The company is eyeing to make its teacher-base to 20,000 shortly. The continuous ramp-up base is aiming towards matching the growing base of students across countries like India, Canada, New Zealand, Australia, and the UK.
WhiteHat Jr - FAQs
Who founded WhiteHat Jr?
Karan Bajaj is the founder & CEO of WhiteHat Jr. He is an Indian author and technology entrepreneur
What is WhiteHat Jr Business Model?
The business model of the company is on teaching coding to young kids. The Edtech startup has now extended the students grades to 12th from grade 1. The company targets children and guardians to offer various programming courses for a better future in this digital environment. The teaching format is a live 1:1 online class. It also offers free trial classes.
Who are the Top Competitors of WhiteHat Jr?
The top competitors of WhiteHat Jr are Coding Blocks, Coding with Kids and Camp K12.
How much is WhiteHat Jr Revenue?
WhiteHat Jr's current revenue run rate is at $220 Million (August 2020).
What is Whitehat Jr fees?
The WhiteHat Jr. fees start from around Rs 6500 only and go up. The Whitehat Jr fees per month depends on the duration and the complexity of the course it offers.
What are Whitehat jr free courses?
Whitehat Jr has free/trial classes that gives the students an opportunity to test the kind of classes/lectures they receive before going for WhiteHat Junior.
Source :- https://startuptalky.com/ Author :- Anik Banerjee Date :- February 03, 2022 at 05:15PM