This article is contributed by the multiple entrepreneurs from different fields.
While starting a business, your prime goal is to make it a success and reach the top, no matter what. Amidst this, there are other aims as well that entrepreneurs set and plan to achieve, they can be long-term as well as short-term but they are the stepping stones that help in reaching your prime goal. These aims can literally change the direction of your business and it wouldn't be wrong to say that, one must be very careful while setting them.
In this article, some of the entrepreneurs shared their goals for 2022. So, without any further ado, let's get started.
Rohit Sahni | CEO & Founder, WK Life
In 2022, we all are set to expand aggressively by opening new stores and our target is to open 50 more outlets this year. To achieve the same we have started to manufacture our own products and about 30% of our products are made in India. With the help of the franchise partners, we are also trying to set up our own factories in India. First, we will start with North India and then we will go towards the south in the later stage of the year. We are continuously working on maintaining and improving the quality of the products so that we can make our customers happy and satisfied.
Shyatto Raha | CEO & Founder, MyHealthcare
Our main motive is to democratise healthcare and make it available for everyone. Our partner network of healthcare providers is scheduled to cross over 100 speciality hospitals by March 2022. We have a clear motive this year and that is to expand our service and provider network across Tier 2 and Tier 3 cities of India. We are also looking forward to plans to continue our expansion into Asia, the Middle East, and Africa.
Abhinav Mital | Founder, The WorldGrad
2021 laid the groundwork for growing the category of online or hybrid study abroad programs. As a pioneer and leader in this space, we want to put this category of programs on the consideration set of overseas education aspirants.
This would require demonstrating success stories of our current students and spreading awareness amongst school students, admissions counselors, and the larger study abroad eco-system.
The WorldGrad has already built a team of 50 people to support this mission and will scale this to over 150 people throughout 2022. With significant investments in student experience, admissions, and support. In 2022, The WorldGrad will also become the first provider of virtual internships to our students that will allow them to get work experience in a country of choice while they study online with us.
Ankur Singh | CEO & Founder, Witzeal Technologies Pvt. Ltd
While gaming technology advances, I believe that innovation and personalization of experiences are the game-changers. We, at Witzeal, intend to incorporate them into our platform such that our gamers can have a richer gaming experience and connect with billions of players across the world who speak the most popular gaming language.
Himanshu Arya | CEO & Founder, Grapes
The Pandemic is the reason why the digital growth in the advertising and marketing industry has accelerated. In the last one and a half years, marketers are backing on creativity, digital, and data- all with the help of technology. The A&M industry is on a trajectory of growth. Our motto for 2022 will be to expand into newer markets and acquire new clientele. We can achieve this when we continue to deliver remarkable work to our clients. It is the uncompromising quality of work that will echo our expertise among the leading brands, convincing them to initiate a collaboration with Grapes. Hence, satisfaction plays an inordinate role in the functioning, abiding by our ideology to achieve recognition through our work.
Apu Pavithran | CEO & Founder, Mitsogo
Mitsogo recently launched its partnership with reputed companies like Cloudflare and Traced App. We are now aiming to expand the partner network: which means establishing new partnerships with many more technologies as well as adding new channel partners. Multiple new partnerships are currently next in line and are expected to be launched soon. In terms of company growth, we are expecting to double the employee workforce and for that, we are aggressively hiring from the reputed colleges across India. Moreover, the company is all set to launch the next product, Hexnode Do, a SaaS app management platform that will provide a unified platform to manage and secure different SaaS applications.
Vatsal Agarwal | Founder, The Baklava Box
Our main goal for 2022 would be to adopt an omnichannel model. Currently, we have one retail outlet and three counters in Nature’s basket outlets. We plan to expand this to five retail outlets and 15 counters across Nature’s basket stores. We have been trying to get to experiment with their holiday gifting with our gift hampers and that has been a great impetus for people to try our products. We are trying to come up with more innovative ways to try our products plus making more people aware of Mediterranean sweets is also a goal, for this year.
Nishant Behl | CEO & Founder, Expand My Business
2022 is going to be a very important year for us. In terms of strategic values, we are looking to expand our operations in the GCC region and establish our firm presence in its market. The Middle East has several opportunities for providing digital services and can help us achieve our goal of increasing our revenues by 200% and having an overall 3X growth. We also plan to onboard many more vendors from tier-3 and tier-4 cities to create more opportunities and generate more business for the Indian digital service providers.
We are planning to undertake a massive hiring spree for the same. This can help us achieve our targets for 2022 and increase our sales manifold. With Blockchain and Cryptocurrency gaining impetus in the market, we have also included blockchain development and NFT in our service domains and have made considerable progress in providing web hosting services to several businesses across India as well.
Varun Vashisthaa | Founder, HairVeda
We, at HairVeda planning to be present in all eCommerce marketplaces by the end of this year and expand our business by partnering with other startups as well. Also, we are preparing to foray into the skincare Ayurvedic product range. Apart from this, we intend to hire the right talents for our brand in multiple positions to strengthen the team capacity.
Shriyans Bhandari | CEO & Co-Founder, Greensole
In 2022, we aspire to work towards making a mainstream retail brand. Retail is overall a tough market to crack because it's highly competitive. A lot of different elements go into it like specialized skills, marketing, and coordinating. We believe that in 2022, we will pull it off and come up as a strong, sustainable, and vegan brand with a large customer base. We hope people resonate with our social work.
Kunal Patil | CEO & Co-Founder, WorkIndia
WorkIndia plans to reach out to the next billion Indians and change the way they hire and get hired fundamentally. The goal gains are much more important in light of job losses because of covid. We are committed to scaling up while improving the user experience and introducing technology in the day-to-day hiring operations. WorkIndia is committed to providing a meaningful livelihood to the entire Blue-Collar workforce in India through technology. In terms of business, we are expecting better growth this year to reach our goal of becoming a $20mn Annual Revenue Run Rate company.
Akshay Puljal | CEO, Quikish
We, of course, want to increase our market share. We can only achieve this by giving something to our consumers. And what we want to give them is time. Simplifying, putting sumptuous and healthy meals on the table in a fraction of the time it conventionally takes, is how we can achieve that. We also want to cater to consumers with dietary restrictions due to health reasons or by choice. Not every brand takes them into account as it’s a very small percentage but Quikish sees no reason to not deliver the promise of quick meals to them too. We have a couple of vegan dishes now and we aim to expand the range significantly this year. While we do have 65+ products currently on our menu, we do want to explore new horizons and cuisines with our dishes. We are aiming to have 120+ products on our catalogue by the end of 2022.
Shilpa Rathi | Founder, I Am Love
2022 is a very exciting year for our brand. We are now trying to get our sales up. Our consumers are believing in our product and are sharing their feedback about their success and progress with us. we are looking forward to 2022 so that we can establish our brand better as a skincare brand where you take care of the problem from within. We don't only want to reach out to consumers of general skincare like ‘Get a glowing skin’ or ‘Get better skin’ but specific skincare concerns like ‘Could you give me a solution for this new spot that I've developed?’. We want to become the one-stop-shop for all specific skincare concerns that you might have - I Am Love will be the destination. We are looking at developing and formulating products that target specific healthcare concerns which haven't been paid head to in the market.
Farooq Adam | Co-Founder, Fynd
We have big things planned for 2022 and we have already started rolling out new products & processes to make our plans a successful reality.
Here is a look at what we plan to do in 2022:
- Entering the electronic industry with more marketplace integration on Fynd Omnichannel - Flipkart, Tata Cliq, and Amazon in 2021
- Fynd Store enabled the “order online & pick up at store” feature.
- A new level of personalization - the Fynd store will allow brands to view an individual customer's past purchases and interests. A brilliant chance for stores to personalize the customer experience and suggest relevant products that the customer loves.
- Hyperlocal deliveries, to get products to the customer within hours.
- Adding trell and Magicpin to Fyndl's omnichannel marketplace integrations.
- International shipment support with DHL & Aramex.
- Fynd marketplace is gearing up to list 100+ brands & thrice the inventory in the coming months.
- Launch of a scalable image enhancement & editing tool, upscale.media.
- Launch of Boltic, our no-code big data processing tool to connect, build and automate workflows. Easy to start, easier to use with no dependency on technical expertise.
Conclusion
A business is all about achieving the goals that it has set. The above entrepreneurs have already set the targets and with their immense hard work and patience, hopefully, they'll be able to achieve all of them.