Cosmetics have always held an important place in people’s life. Since ancient times they have been in our lives. Earlier they came from natural sources only and now, there are chemical compounds or a mix of both.
Cosmetics include personal care, skincare, makeup, fragrances, and whatnot. It helps to protect, clean, and enhance one’s body.
Nowadays, one changes their entire appearance with makeup products. So many products are available to bring a change in look. For example- contour kits, eyebrow shapers, lip plumper, etc.
People are super dependent on cosmetics in their day-to-day lives. This is the reason that the cosmetic industry is flourishing so well. Some of the popular cosmetics brands in India are Lakme, Colorbar, L’Oreal, etc.
The Cosmetics Industry
The Growth of Cosmetic Industry in India
Top Cosmetics Brands in India
The Cosmetics Industry
Cosmetics is no longer a want; it is now a need. It has become an essential part of fashion and appearance statements. One can hide any flaws with a wide variety of makeup products available. One can also enhance their natural beauty with a range of skincare.
The cosmetics industry has a solution for almost every problem related to appearances. Your skin looks dull, there are instant sheets masks for the glow. You look pale, there’s blush and tints. Body odour is bothering you, you have mists, perfumes, and more. A pimple popped up before an event, concealer is there for the rescue.
The cosmetics began with natural products. With time it shifted to chemical compounds. At present, we are again visiting our roots and looking for natural organic products.
Now, we can find international as well as Indian products in the same stores. This has made the cosmetic industry super competitive. Every brand opts for the latest marketing strategies to get their products to reach the most customers.
The Growth of Cosmetic Industry in India
There is no doubt that India has a huge population and thus, a huge customer market. With growing consciousness and change in lifestyles, the cosmetic industry is seeing rapid growth in India.
The rise of beauty influencers is a huge contribution to the popularity of cosmetics. The growing need for experimentation encourages more customers. The rise of the digitized world and the increasing purchasing power has also contributed to the cosmetics’ growth.
The cosmetic market is expected to be of double valuation by the year 2026.
Ria Puneyani
Top Cosmetics Brands in India
The cosmetic market in India has transformed a lot in the past decades. There is a wide range of skincare, haircare, personal care, beauty available. Here are some of the most popular cosmetics brands in India:
Lakme
Lakme is a popular cosmetic brand, born and brought up in India. It is one of the most tried and tested brands of Indian customers over the years. The brand is under the ownership of Hindustan Unilever. Founded in 1952, it is one of the oldest brands with a relevant current presence.
They offer various products of beauty and personal care. For example- makeup products, sunscreens, serums, masks, moisturizers, and many more.
They also have salon chains across India. The brand has Kareena Kapoor Khan, Kajal, and Shraddha Kapoor as their brand ambassadors.
L’Oreal India
It is another popular and one of the most trusted brands. It has had its foundation in Paris since 1909. L’Oreal India came into existence in 1994. It is one of the largest cosmetic brands all around the world. The brand has products for personal care, skincare, haircare, makeup, and fragrances.
L’Oreal also has a chain of salons offering many services. Hair colours by L’Oreal are one of their most popular services.
L’Oreal India has personalities like Aditi Rao Hydari, Shakti Mohan for their brand ambassadors.
Colorbar
It is an Indian beauty brand. Samir Modi founded the brand in the year 2004. Colorbar cosmetics offers the best range of makeup and skincare products. Lipsticks, eyeliners, concealers, nail paints, moisturizers, the brand has got all.
Colorbar provides products that are cruelty-free. The brand has also been certified by PETA.
Jacqueline Fernandez is the brand ambassador of the brand. She represents Colorbar all around the globe.
Maybelline
Maybelline was born in New York in 1915. Its venture began in India in 1998. The factor that made the brand so popular in India is its exclusivity at reasonable prices. Maybelline cosmetics and makeup products are a go-to for Indian customers.
The colour palates, foundations, lipsticks, eye makeup are some of the brand’s best products. Various makeup tutorials and tips are available on the website for the customers.
Many Bollywood actresses have been the face of Maybelline. These include Alia Bhatt, Athiya Shetty, Sara Ali Khan.
Lotus
Lotus is a popular Indian brand of cosmetics. They offer a wide range of skincare, haircare, and makeup products. Founded in 1993, the brand offers cleansers, shampoos, sunscreens, and makeup products. The brand provides reliable and affordable products. Lotus Herbals claims to have the benefits of herbs and Ayurveda.
Lotus is a cruelty-free brand that is against animal testing. The brand has famous actresses as its brand ambassadors. These are Dia Mirza, Malaika Arora and Jacqueline Fernandez.
Biotique
Biotique is an organic cosmetics brand in India. Their products are made of natural ingredients without any preservatives. It is a one-of-a-kind brand that offers a blend of Ayurveda with biotechnology.
The brand offers a great range of organic skin and hair care. Its facewash, scrubs, hair oil, shampoo, soaps are super popular. It has also launched a range of organic makeup products.
Biotique with its organic products has gathered a huge customer base for itself.
Pratyusha Srivastava
Mamaearth
The cosmetic company, Mamaearth was founded in 2016. The company gained great popularity for its natural and toxin-free products. They have a wide range of skincare, haircare, beauty, and baby care products.
Mamaearth’s hair oils, shampoo, serums, lotions are famous among customers. The brand has made Sara Ali Khan their brand ambassador. She and her mother, Amrita Singh appears together for the brand’s ad.
Conclusion
The cosmetic brands in India have seen great growth over the past years. The demand for cosmetic products has increased a lot. The customers’ commitment and engagement with the cosmetics market is rising high.
Nowadays, customers have a wide variety of products in the cosmetic market. With so many products come so many brands. Some popular brands in India are Lakme, Biotique, Lotus, Maybelline, and more. Besides popularity, the choice and personal preferences of the customers ultimately make for their brand choices.
FAQs
Which are the top cosmetics brand in India?
Some of the best Cosmetics brands in India are:
- Lakme
- L’Oreal India
- Colorbar
- Maybelline
- Lotus
- Biotique
- Mamaearth
Which are the popular cosmetics brand in the world?
Some of the popular cosmetics brand that are popular worldwide are:
- Johnson & Johnson
- Procter & Gamble
- Unilever
- Kao
- Estée Lauder
- Shiseido
- Coty Inc.
Which are the organic beauty startups in India?
Some top startups focussed on organic beauty products are:
- Biotique
- Skincraft
- mCaffeine
- Plum
- Purearth
- Kama Ayurveda
- SoulTree