The day of love is has arrived. We have planned a perfect gift for content marketers. What can be more appealing than having a good strategy to work for better SEO management. SEO stands for the words Search Engine Optimization. It is the process used for improving the quality and quantity of website traffic on any particular website or webpage by the means of search engines.
In simple words, SEO is the process that helps to improve the quality of a website and attracts more traffic towards itself which results in a higher Google rank on search engine page results.
There are many SEO strategies available to work on. When we talk about a certain occasion, the SEO strategies get altered as per the occasion. The day of love a.k.a Valentine's day is a once in a year occasion. It is celebrated and considered across the globe. Hence it is a good option to go with the opportunity of increasing website traffic by the means of ongoing trends. This article is mainly based on the SEO tips one can apply to gain maximum traffic on valentines day.
1. Be Ahead of Time
2. The Heart Of SEO, Keywords
3. Include Visuals
4. Add Promotional Contents
5. Add Seasonal Touch To The Webpage
6. Keeping A Tab On Competitors Analysis
7. Leverage Social Media
1. Be Ahead of Time
In the world of AI, nothing can be done at the last moment. For example, the website traffic earned by any particular website in a short span can get the webpage a tag of spam. Hence, there is no room for last moment work.
Better be prepared with the things you are trying to do this valentine's day. It can be submitting posts, creating shopping platforms with discounts, and many other things.
Being ahead of time will allow you to actually execute the plan at the right time and gain good website traffic organically. There are many searches made about valentine's day right from the first week of February. One can try to take those search details as their study and then make changes in an already formed plan.
2. The Heart Of SEO, Keywords
Just like valentine's day is all about heart and love. SEO also depends upon one major factor called Keywords. It is very important to match the keywords with the ongoing trends. Valentine's is all about love, so let your keywords be according to that only.
Along with that, keep coordination between your product and occasion. One can take the help of SEO tools to get some good keywords. Some of the best SEO tools for keywords are SEMRush, Ahrefs, etc.
3. Include Visuals
Valentine's day is all about showing love in different ways. Such a grand occasion needs to be shown with the same feeling on digital platforms too. Including pleasant visuals can enhance the customer's experience. This can eventually make them revisit the web page. One can consider adding images, GIFs, videos, or audio to enhance the visitor's experience and indirectly affect the SEO results.
Lakshya Singh
4. Add Promotional Contents
Valentine's day or valentine's week is more about shopping and gifts. Try to get some promotional content added to your website. This will drive better traffic to the web page rather than keeping it as a simple platform.
Try to add those products that are in high demand on Valentine's day such as chocolates, cards, etc. Some websites do coordinate with other platforms to sell their products and services. One should take the advantage of such mediums.
5. Add Seasonal Touch To The Webpage
Valentine's day is a seasonal occasion. Using any occasion as a way of managing SEO doesn't need to be something new only. One can also try to re-use an already made web page and customize it accordingly.
For the occasion of lovers' day, one can easily customize the old webpage into a new and exciting one. After this, the only remaining work is to add its link to the website. Once done, you are ready for your valentine's day.
6. Keeping A Tab On Competitors Analysis
The best way to be updated is to spy on your competitors. By knowing their steps, then only you can ease out your preparation. In terms of SEO strategy, it is very important to know about the topics your competitors are working on.
Along with topics, the keywords they might use. All these questions can lead you to better results. The platforms such as SEMRush, allow its users to know the details of their competitor's work and trendy topics. One can try to take help from such platforms for performing well.
7. Leverage Social Media
Long gone are the days when social media was just a way of entertainment and chat. Social media is now more of a promotional platform. One can easily use social media in their SEO strategy and increase the traffic to web pages.
All you need to do is have a basic social media account with several followers. Add your product description and website details with an anchor link. The link should transfer the users back to your website resulting in increased traffic and a good promotion of products. One can also try to take the help of an influencer or other popular promotional account that promotes your brand at the exchange of some cost.
Bhoraniya Huda Hifzur Rehman
Conclusion
Celebrating an occasion is a true form of happiness, especially after the horrific years of pandemics. For content marketers, getting a proper straight strategy for the SEO is just like celebrating the occasion. SEO is considered a major part of each website. These are some of the essential tips that every marketer should follow.
FAQ
Which social media platform should be used for marketing and promotion on valentines day?
Almost every platform enabling the facility of conversing with others can be used as a marketing platform on valentines day but some of the best choices are Facebook, Instagram, and Snapchat.
What are some of the top valentine's related keywords?
Valentines Day, Valentine, Valentines Day Ideas, DIY Valentine's Day, Valentines Day Decor, Valentines Day Treats, and Valentine's Day Gift Ideas are some of the top valentine's related keywords.
What are some of the best valentine's day hashtags?
Some of the best hashtags you could use this valentine's day is #valentine #love #valentinesday #valentines #gift #valentineday #valentinegift #birthday #gifts #handmade #art #fashion #anniversary #valentinesgift #happyvalentinesday #bouquet #chocolate.
Source :- https://startuptalky.com/ Author :- Bhoraniya Huda Hifzur Rehman Date :-February 14, 2022 at 03:39PM