Taylor Alison Swift is a singer/songwriter from America. She isn't a singer of a particular genre but most of her songs are derived from her personal life. Hence this derivation makes her song highly relatable which is the secret to their widespread popularity of them. However, most of her songs are backed by the essence of country music. However her sixth album "Look what you made me do" was her first work that was fully about urban music. It was a terrific hit.
She is best known for her song "Blank Space". A few of her notable works are "Shake it off", "Bad Blood", "We are never getting back together". She has a Guinness Book World record, numerous Grammy awards, Billboard music awards and many more.
Taylor however has a very selective tasteful list of endorsements. A stylish, chic and shortlist to be particular. Noting down below the most acknowledged list of endorsements by Taylor Swift.
Keds
Wonderstruck Perfume
Covergirl
L.E.I. Jeans
Got Milk?
Coca-Cola
Apple Music
Keds
In April 2013, 23 years old Taylor Swift was roped in as the face of keds. She was roped in for a campaign called "Brave Girls". This campaign was started to encourage women to share their "Stories of Strength" on social media to encourage many more. This campaign in future was expected to expand future to mentorship and scholarships.
According to Rick Blackshaw, president of Keds brand, Taylor Swift is the bravest girl of all since she convinced her family to move to Nashville so that she could pursue her music career. Also, her natural style is the perfect fit for this campaign.
Wonderstruck Perfume
In 2011, Wonderstruck perfume was released by Elizabeth Arden. The perfume had taken its name from Taylor Swift's song "Enchanted". This scent has a tagline that says "The beginning of something magical". Not only perfume but also shower gels and lotions were released under the Wonderstruck range. Much later a Taylor Swift coin purse was put to sale under the same range of products.
Covergirl
CoverGirl is an American cosmetics brand. It was founded in the year 1989 with its headquarters in Maryland, United States. Taylor Swift started endorsing this brand in the year 2010. She debuted as the face of their new NatureLuxe collection.
L.E.I. Jeans
In 2008, Taylor Swift was featured in L.E.I. company's "Back to school" clothesline. This was basically a collection consisting mostly of Summery Jeans and tops. It was promoted by a lot of efficient fashion magazines like Teen Vogue and Cosmopolitan.
Got Milk?
Got Milk? was a popular American campaign to encourage the consumption of milk. This campaign was initiated by the California Milk Processor Board in 1993. In 2008, Swift appeared in Got Milk? commercial. Here, she states that milk is her go-to drink whenever she needs energy. She also says teens should go for milk over any sugary drink.
Pratyusha Srivastava
Coca-Cola
Taylor Swift was seen in a commercial for Coca-Cola in 2013. The campaign she was roped in for was "Music that moves". A campaign that basically shows how Coca-Cola was there with Taylor Swift when she was sitting and writing her song in an apartment and when she was at a concert. Basically, it stated that Coca-Cola was there always. Be it when she was a humble songwriter or a 7 Grammy awards winner.
Apple Music
In 2016, Taylor Swift was seen to advertise Apple Music while dancing and lip syncing. It was quite a surprise to viewers since Apple music received an open letter from Swift in 2015 asking it to pay the artist during the trial period. However, evidently the matter was solved.
These few were the most important and talked about brand endorsements of Taylor Swift.
Mahenoor Mansuri
Conclusion
Taylor Swift is one of the most influential American singers who fit in perfectly for any brand endorsements. Also, she has a massive following on social media and many brands are leveraging the power of social media which makes her the best choice for many brands.
FAQ
What is the net worth of Taylor Swift?
The net worth of Taylor Swift is $400 Million.
What is the age of Taylor Swift?
Taylor Swift was born on 13 December 1989 and is 32 years old.
Why is Taylor Swift so famous?
Taylor Swift is an American pop star and songwriter famous for her blockbuster hit songs, Shake it Off, Love Story, I Knew You Were Trouble, and Blank Space.
Source :- https://startuptalky.com/ Author :- Ipsita Acharya Date :-February 13, 2022 at 11:00AM