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Selling a car used to be a tedious task before the online portals made our lives easier. One such portal, which the former skipper of the Indian cricket team, Mahendra Singh Dhoni endorses is CARS24.
Founded by Vikram Chopra, Mehul Agrawal, Gajendra Jangid, and Ruchit Agarwal, CARS24 is an e-commerce platform focussed on online car buying and selling, which aims to make the whole buying and selling process of cars easier and more efficient.
The recent funding on November 24, 2020, has led the company to enter the Unicorn Club by raising $200 million financing in Series A round. It was led by DST Global with a post-money valuation of CARS24 being $1 billion.
Read this StartupTalky article to know about CARS24 along with other details like its founders, funding, growth, future plans, how it works, business model, revenue model, and competitors.
CARS24 - Company Highlights
| Startup Name | CARS24 |
|---|---|
| Headquarter | Gurgaon, India |
| Sector | Automotive ecommerce |
| Founders | Gajendra Jangid, Mehul Agrawal, Ruchit Agarwal, Vikram Chopra |
| Founded | August 2015 |
| Parent Organization | Global Car Group |
| Valuation | ∼ $1.84 Billion (September 2021) |
| Revenue | $371 Mn (FY21) |
| Funding | $1.1 bn (November 2021) |
| Parent Organization | Global Car Group |
| Website | www.cars24.com |
CARS24 - Latest News
October 20, 2021 - Cars24 converts itself into a public entity and is eyeing its upcoming IPO within the next 18-24 months. Henceforth, the company will be known as Global Car Group Limited, which was earlier recognized as Global Car Group Pte. Ltd. Furthermore, M.S Dhoni takes a partial exit from the company.
CARS24 - About and How it Works
CARS24 - Industry
CARS24 - Founders/Owners and Team
CARS24 - Startup Story
CARS24 - Mission and Vision
CARS24 - Name, Tagline and Logo
CARS24 - Business Model and Revenue Model
CARS24 - Growth and Revenue
CARS24 - Challenges
CARS24 - Competitors
CARS24 - Funding and Investors
CARS24 - Future Plans
CARS24 - FAQs
CARS24 - About and How it Works
CARS24 is a cutting-edge e-commerce platform for pre-owned autos, including cars and bikes, which strives to make buying and selling autos a breeze. The platform offers a wide range of certified cars along with smooth and convenient home delivery facilities with the click of a button. On the other hand, the company also takes care of its sellers, whom it promises to credit the best price of their cars within an hour. With the AI-enabled pricing system that empowers the startup, Cars24 can display the accurate market price as well as the appraisal value of the vehicle.
Cars24 is an ISO 9001:2015 certified company and one of the fastest-growing used car marketplaces in India. Cars24 is the first company in the used-car industry that brought a 'transaction led' approach to selling a car. With this portal, a potential car owner can very easily sell their car privately with the utmost security in less than 2 hours and get paid instantly. While on the other end, CARS24 has thousands of used car businesses that buy these cars online via mobile auctions from these potential car owners across India.
The company, though just 6 years old, has gone on to become highly sought-after due to the demand of the supply-side conducting over 100,000 transactions a year. CARS24 buys all these cars from more than 15 cities across the country and sells them to over 100 cities in India. The company's unique C2B model has helped it to leapfrog the existing C2C and B2C models obstructively.
Building this empire on its unique advantages, CARS24 currently dominates the used car ecosystem that includes sectors such as financial services, and information services. Apart from dealing in used cars online, CARS24 also has an offline presence in terms of brick and mortar stores, with more than 155 branches in over 35 cities in India.
CARS24 is disrupting the pre-owned car industry in India and addressing the challenges faced by car owners, by providing them with a world-class customer experience that is quick, easy, and hassle-free.
Cars24 also received an NBFC license from the Reserve Bank of India (RBI) for its new entity — CARS24 Financial Services. With Cars24 Financial Services, the company will facilitate vehicle loans to customers as well as finance channel partners to help them expand their businesses. The customers will be eligible for a credit based on the car value they are buying. For consumers, the average ticket size of a loan would be INR 2.5 Lakh - INR 3 Lakh.
CARS24 - Industry
The used car market in India was valued at $27 bn in 2020 and will likely be reaching around $50 bn by 2026. This is an industry that hardly had to face any after-effects of the COVID-19 pandemic. The CAGR of the industry has been registered at 15% during the period between 2021 and 2026.
Parnas Ghosh
CARS24 - Founders/Owners and Team
Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal are the CARS24 founders.
Vikram Chopra, CEO and Co-Founder of CARS24- He has a BTech and MTech in Engineering at the Indian Institute of Technology, Bombay, and earned an MBA in Finance at the University of Pennsylvania. Vikram is a former Co-Founder of FabFurnish and Investment Analyst of Sequoia Capital and was also a Business Analyst at McKinsey & Company.
Mehul Agrawal, Co-Founder, and COO of CARS24- He holds an MBA from IIM Calcutta and has worked with BCG in the past. Earlier, Mehul started an online furniture company called FabFurnish.
Gajendra Jangid, Co-Founder and CMO of CARS24 - Like Vikram, Gajendra too has a BTech and MTech in Engineering at Indian Institute of Technology, Bombay. Before co-founding CARS24, Gajendra was working with Schlumberger.
Ruchit Agarwal, Co-Founder and Chief Financial Officer of CARS24- Graduated from Cornell University, Ruchit was a Vice President at Bank of America Merrill Lynch before co-founding CARS24.
Cars24 currently has more than 150 branches across 35 cities in India and is backed by a team of more than 700 employees.
CARS24 - Startup Story
On scanning the used cars industry, the founders quickly discovered that the industry was in utter chaos. Besides, the industry is full of loopholes that went unmended from the very beginning. A standard procedure is thus, totally absent when it comes to selling or purchasing a used car. Furthermore, the industry was also devoid of any technological advancements that would help in the pricing of the used cars and ultimately prove to be a boon!
Another obstacle related to the used cars market is in finding access to the potential users without bumping into jumbled market players who aren't aware of a detailed appraisal of the car. Therefore, after a keen observation of the discrepancies in the market, the founders of CARS24 decided to come up with a technology that would help resolve these issues and simplify the process of purchasing and selling used cars online.
CARS24 - Mission and Vision
"Our mission is to revolutionise the way used cars are bought and sold across the world", says the mission statement of the company.
The vision of the company is to revolutionize the way used cars are sold by coming up with an efficient and reliable way for car owners to sell used cars at a reasonable price.
CARS24 - Name, Tagline and Logo
Though Cars24 hasn't disclosed a naming story, the name CARS24 has probably come from their idea of emerging as a 24/7 car buying and selling platform.
CARS24 - Business Model and Revenue Model
The business of CARS24 is modeled on the model of a used-car resale business. The CARS24 business model revolves around the parameters of buying any car from its owner at the best price compared with other car resale services in the area. Basically, what CARS24 aims to offer Indian consumers is an alternative to other tedious means of selling a used car, thus making this process simple and convenient.
CARS24 offers a guaranteed price on any car, regardless of the model, age, or condition. So, what happens is that used car owners can sell their car in just a single visit to any CARS24 branch. Also, the user can obtain a rough valuation that is based on the details of their car online on this portal. The potential sellers who sell their cars on this platform receive an instant payment.
CARS24 also manages the handover of legal documentation relating to vehicle registration, if any, at no additional cost to the seller. This company mainly operates in areas like automotive, e-commerce, retail, and used car trade, and has grown tremendously since inception based on this stellar model.
Cars24 follows a customer-to-business (C2B) model. It buys cars from individuals and sells them to dealers. Unlike a classified platform, Cars24 enables end-to-end transactions and charges commission for each transaction, which equals to 4-5% of each transaction amount. The sale of the pre-owned is the largest revenue driver for the company. Next, comes the financing services that the Cars24 offers its customers, followed by the commission and service income. The unicorn user-car retailers also earn non-operating revenues from the return on financial assets.
CARS24 - Growth and Revenue
CARS24 is currently hailed as the market leader in the online used car space with over 90% of the market share. The company has clocked over four lakh transactions to date.
In a recent interview, CEO and Co-founder Vikram Chopra said, "We sell nearly 20,000 cars every month, about 250K in a year. This is just shy of a billion dollars worth of cars now. We are now present across over 200 cities in India with a 7000 strong workforce."
Cars24 recorded a significant decline (by around 12.6%) in its operating revenues at $371.3 million (Rs 2,717.9 crore) during FY21, which were reported to be around $424.7 million (Rs 3108.8 crore) in FY20. The sale of used/pre-owned cars is the largest revenue generator for Cars24 in FY21, which has fetched 97% of the total operating revenues of the company.
CARS24 - Challenges
The market of used cars sure has a huge potential for growth and this is why most of the startups of today are eying this market. Therefore, Cars24 needs to fight the newcomers in the industry and tackle the existing challenges in the market from the older players. Furthermore, ensuring an adequate supply of used cars might also emerge as a challenge goilng forward.
CARS24 - Competitors
CARS24 directly faces cut-throat competition in the market. It competes with companies that operate in the same segment and caters to the same target audience such as:
- CarDekho
- Droom
- Quikr Auto
- Olx
- CarTrade
- NDTV Auto.
Rishabh Rathi
CARS24 - Funding and Investors
CARS24 has raised a total of around $1.1 Billion to date. The company entered the unicorn club on November 24, 2020, by raising $200 million in a Series A round. It was led by DST Global with a post-money valuation of CARS24 being $1 billion. CARS24 was the first company to achieve unicorn status from the used car space.
CARS24 has raised its recent funds via an equity and debt round of $450 million led by Softbank, Tencent, DST Global and others on September 20, 2021. With the latest funding round, the valuation of the company is close to $1.84 bn after the last Series F round on September 10, 2021, led by 8 investors including DST Asia, Alpha Wave, Moore Strategic Partners, Tencent Holdings, and more, where the company raised funds worth $258.6 million.
Cars24 is further looking to raise up to $350 million in its upcoming round where SoftBank is likely to participate eyeing a valuation of around $2 billion.
Here is a list of all the finding rounds of CARS24-
| Date | Stage | Amount | Investor |
|---|---|---|---|
| November 30, 2021 | Debt Financing | $20 mn | Commercial Bank of Dubai |
| September 20, 2021 | Equity and debt round | $450 million | Softbank, Tencent, DST Global |
| September 10, 2021 | Series F | $258.6 million | DST Asia, Alpha Wave Incubation, Moore Strategic Partners and Tencent Holdings |
| June 30, 2021 | Debt Round | $1.36 million | Trifecta Capital |
| November 24, 2020 | Series E | $200 Million | DST Global |
| November 6, 2019 | Venture Round | $42.2 Million | Global Car Group |
| October 17, 2019 | Series D | $100 Million | KCK Global, Unbound |
| June 7, 2018 | Series C | $50 Million | KCK, Kingsway Capital, MPGI, Sequoia Capital India |
| January 2018 | Seed Round | - | - |
In August, Mahendra Singh Dhoni had also invested an undisclosed amount in Cars24 as a part of a Series D round. Following the deal, Dhoni became the brand ambassador and owned equity in the company.
CARS24 initially used to buy cars on behalf of the dealers, which it continued till 2019. However, it has now emerged as one of the leading used car marketplaces across the country, and now the company has also started to operate in Australia, the UK, and the Middle East. As per June 18, 2021 reports, the company began its operations in Sharjah, Dubai, and Abu Dhabi, and in Brisbane in Australia. Furthermore, it will be resuming its functions soon in Sydney and Melbourne. Additionally, it also mentioned starting its operations in Southeast Asian countries and the countries of the Middle East. The total budget of the company for their international expansion is announced to be more than $100 million.
Piyush Mishra
CARS24 - Future Plans
“Our motive is to expand across India and give our customers a hassle-free selling experience. Any car owner can sell their car at a great price in less than an hour by driving down to the nearest CARS24 branch. To make it a reality, we’ve been investing heavily in making our tech more robust, as well as, convenient and friction-less for all”, added Vikram, co-founder of CARS24.
The Cars24 success story, at present, lies in the fact that the company has over 10,000 channel partners registered on its platform and it intends to increase the network to more than 20,000 partners over the next two years. The company also said that it has been actively launching operations in many Tier 2 and Tier 3 cities.
CARS24 - FAQs
Who are the founders of CARS24?
Vikram Chopra, Mehul Agrawal, Gajendra Jangid and Ruchit Agarwal are the founders of CARS24.
How much is the valuation of CARS24?
Cars24 has already turned a unicorn in November 2020. The present valuation of the company is estimated to be close to $2 billion.
Who are the Top Competitors of CARS24?
CarDekho, Droom, Spinny, Quikr Auto, Olx, CarTrade, and NDTV Auto are some of the competitors of CARS24.
How much is the revenue of CARS24?
For FY 2021, CARS24 reported revenue of $371.3 million (Rs 2,717.9 crore), which reported its operating revenues to be around $424.7 million (Rs 3108.8 crore) during FY20.
Author: Rishabh Rathi
Source : https://startuptalky.com/cars24-success-story/
Date : 2021-12-08T05:32:00.000Z