Search Engine Optimization (SEO) in simple terms means of improving the quality and quantity of traffic that a website wants. But, are there types of SEOs that digital marketing companies or any other online websites should know about?
People who do not know about these SEO terms should know that there is a difference between each of them and each has got its functions. Once you know which one is used for which kind of purposes then you can choose among these. First, you must know what they are and what are they used for.
What is White Hat SEO?
What is Black Hat SEO?
What is Grey Hat SEO?
Differences Between White Hat, Black Hat, and Grey Hat SEO
When to Choose White Hat SEO?
When to Choose Black Hat SEO?
When to Choose Grey White SEO?
Conclusion
FAQs
What is White Hat SEO?
To quote the definition of White Hat SEO then it is the ‘body of approved SEO tactics’. The White Hat SEO was designed so that it could increase the position of a particular website on the SEO results page.
Therefore, you can understand its importance and why they are used on websites. But, the main drawback of using White Hat SEO is that you won’t be getting quick results. One must keep patience to see the growth in their website.
What is Black Hat SEO?
Black Hat SEO, on the other hand, is the technique used to increase the ranking of either a website or a web page on search engines platforms. The term ‘black hat’ was used because it was to distinguish the ‘bad guys’ of Western movies.
Keeping aside all the benefits of Black Hat SEO, one of the major disadvantages is that if a website is caught using this technique then that website could be penalized. If you want to use the techniques of Black Hat then it can be used for bots and spiders aka search engine crawlers.
What is Grey Hat SEO?
Grey Hat SEO is another set of tactics and techniques that is the combination of both white hat and black hat SEO. Grey Hat SEOs matter a lot because they could improve the rankings of your website without any kind of negative consequence.
Grey White’s services fall somewhat in between white hat and black hat SEO. If you want to use this technique then make sure you know about its risks and disadvantages. If you are using Google’s services then learn about its guidelines so that you do not face any risk in the future.
Ansh Mehrey
Differences Between White Hat, Black Hat, and Grey Hat SEO
| Basis of Distinction | White Hat SEO | Black Hat SEO | Grey Hat SEO |
|---|---|---|---|
| Meaning | An SEO tool that is used for improving the search performances of a website. | SEO tool used by websites to increase page or website rankings. | Combination of both white hat and black hat SEO. |
| Benefits | Good for building networks with online users along with many more benefits. | Beneficial for short-term uses. The tool helps taking advantage of blind spots, limitations, and gaps. | Beneficial for improving the ranking of websites without any negative consequences. |
| Disadvantages | White Hat SEO takes a lot of time to show expected results. One must have patience if one is using White Hat SEO. | The website could get penalized and all your efforts might be a total waste. Black Hat SEO is an unethical method. | Not as good as other SEO tools. Not at all recommended for long-term strategic planning. |
| Legality | It is Legal. | It is not illegal but it does violate some guidelines that are set out SEOs. | It is legal but has got greater risk factor than the others. |
Rishabh Rathi
When to Choose White Hat SEO?
There are different websites on the internet and not all these websites will work on the same thing. Thus, depending on the work type one should choose the most suitable SEO tool for their website. White Hat SEO can be used if your website is all about the following few types of works:
- To create meaningful, useful, and informative content on your website.
- If your website is all about educating people.
- Good content will want other websites to link your website as a resource which is also one of the reasons why you should consider choosing White Hat SEO.
When to Choose Black Hat SEO?
Think carefully before opting for using Black Hat SEO because Black Hat SEO functions against the guidelines of Google and Bing’s services. So, there is a risk of getting your website banned permanently by either Google or Bing.
Black Hat SEO can be chosen by people if they are planning to rank their website higher on SEOs. Some of the Black Hat techniques used by most companies include stuffing, cloaking, and also for using private link networks.
Parnas Ghosh
When to Choose Grey White SEO?
Grey White SEO is quite different from than other two SEO. Grey Hat SEO can be considered only if your website has been created only for gaining links. This again goes against the guidelines of Google’s guidelines. So, think carefully and then choose Grey White SEO.
Google can rank your website right on the top only if the quality of the content is top-notch. But, using Grey White SEO might not be the ideal solution for that.
Ipsita Acharya
Conclusion
If you are publishing content on Bing then make sure there are few ads or affiliate links because your content will not rank well if you do that. Go through guidelines provided by all the search engines that are there on the internet so that you know how to work on your website.
FAQs
Which type of SEO is the best?
Depending on the type of work that you do determines the most suitable SEO for your website.
Is Black Hat SEO illegal?
Black Hat SEO is not illegal but it goes against some guidelines set by Google. If Google finds out about it then they can take actions against you and ban your website permanently.
Is White Hat SEO more preferred?
White Hat SEO is ethical and legally not objectionable Search Engine Optimization. Since it promotes positive rating by a search engine, it is more preferred.
Author: Sourav Dey
Source : https://startuptalky.com/white-hat-black-hat-grey-hat-seo/
Date : 2021-11-13T11:19:47.000Z
With regards to seo services, there are 2 schools of musings - White Hat SEO versus Black Hat SEO. White cap SEO is methods that web search tools suggest as great practice and dark cap SEO is those strategies that web search tools don't endorse.
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