Nowadays, when you are doing a business, it doesn’t matter how small or big it is, you must have a website for it because we are a part of a digital world. It not only helps you market your business online but also proves its credibility. It wouldn’t be wrong to say that, in this era, the growth of a business depends on its website as well. In a world where the internet has made our life so much easier, people prefer to visit online websites to check out what kind of product and service the business offers
Websites give businesses great opportunities and are visible to people beyond geographical boundaries. The business popularity also depends on the website traffic. Website traffic means the number of people who visit the website. The traffic of the website will determine the performance of the website and the data gives insight into where the most traffic is coming from. It also shows the way the visitors engage with the sight.
There are some tools that give insight and show the accurate traffic of a website. In this article, we will talk about those tools that help you check the accurate traffic of your site. So let’s get started.
“Today it's not about 'get the traffic' – it’s about ‘getting the targeted and relevant traffic.'”
–Adam Audette
So, lets look at top 5 tools that will help you check any websites accurate traffic.
SimilarWeb
Semrush
Ahrefs
Ubersuggest
Serpstat
FAQ
SimilarWeb
This is one of the best tools that can provide an accurate number of your site’s audience. Founded in the year 2007 by Nir Cohen and Or Offer, this AI-based market intelligence platform helps you check your website traffic, and not only that you’ll also get detailed reports of the website. It gives out the overall traffic report, which includes country-wise reports as well.
This also shows you what keywords are actually bringing the most traffic to your website, which social channels are providing the most value, and what kind of other sites your audience prefers, plus the sites of your business competitors for research purposes. It comes on top of all the tools used to check the website traffic as its accuracy rate is over 75%.
Semrush
This company was first started in the year 2008 by Oleg Shchegolev, it is a content marketing SaaS platform that focuses on getting the businesses good results through online marketing. This tool offers traffic analysis of a website and also helps you in researching the competitors of your business. The details of the site’s traffic are available while using Semrush, like the monthly traffic, the traffic that is received by different countries, and the keyword that gets you the most visibility.
There is another feature that you can get through Semrush that is Bulk Traffic Analysis, with the help of this; you can understand the traffic of multiple competitors’ websites. One can compare almost 200 websites with their own and can get rankings of the website, their traffic source, and much more.
Rishabh Rathi
Ahrefs
This 11-year-old software company is all about developing SEO tools that concentrate on online marketing. It is founded by Dmitry Gerasimenko and is trusted by some of the biggest brands like Uber, Meta, and Netflix.
It has over 200 million websites in its index and gets you insights on how to get more traffic for your website. It is easy to operate, one just simply needs to put the name of their website name in the search box and the tool will provide all the available and necessary information of that site.
The tool offers to filter the report and get the stats of the traffic of any time. One of the limitations of this tool is, it does not provide any report about sources from social apart from organic search data.
Ubersuggest
This advertising and marketing company by Neil Patel and easy to use and is said to be perfect for beginners. The feature of traffic analyzer by Ubersuggest provides you with the breakdown of your website’s traffic, the keywords that are the reason for the site are the most number of traffics and the pages that are actually popular of that website. It also gives you the actual number of backlinks that are helping the website to increase its traffic.
One can also get to see the popular pages that generate the most traffic of a competitor's website and analyze, through this they can understand their shortcomings and better their own website.
Serpstat
This online platform was founded in the year 2014 by Artyom Borodatyuk and Oleg Salamaha at first it was just a keyword research tool but now it has become a website analysis tool that also provides you with the site’s accurate traffic information.
Serpstat has great features and is also easy to operate, and also includes backlink analysis tools, site auditing features, and rank tracking tools. It gives you information about all the organic and paid keywords that are providing your business the most traffic, the site’s ranking, and the average number of people that visit your website are also listed in the detailed reports given by Serpstat.
Conclusion
While performing, the results really matter. It shows, how you are performing and on what other ground you can improve more. In the same way website traffic tools give you insight into your site’s performance and it also gets you a way to analyze your competitor’s website so that you can improve your own business’s site by getting more traffic. All the above tools are reliable and come under the top five from hundreds of them.
FAQ
What are the best website traffic analyzer tool?
Some of the best website traffic analyzing tools are, SimilarWeb, SEMrush, Ahref, Quantcast, Ubersuggest.
What are the tools that should be used to get quality traffic on website?
The tools that should be used to get quality traffic on a website are, Google Analytics, Quantcast, ClickTale & CrazyEgg, RankTracker, SEO Spyglass, and SEMrush.
What are website traffic analytics tools?
Website traffic analytics tools collects information about actions on the website, registering clicks, scrolling, form submissions, etc.
Author: Damini Bhandary
Source : https://startuptalky.com/website-traffic-analysis-tools/
Date : 2021-11-18T10:51:47.000Z