What do you think of famous brands and their significant logos? They always portray the brand in a very attractive kind of way which always, like always attracts the audience. Sounds right? Well, Logos are meant for that purpose only. It's a brand's visual identity that represents it in the global market.
Besides, logos are the main differential grounds among all the companies. That's why it's likely to say that logos are the biggest part of branding.
Talking about logos and their recognition among the audience takes us to the main content of this article- Analyzing the logos of top brands. In this article, we will be discussing the logos of the top 10 well-established and most famous brands across the world. So, let's get started!
Microsoft
Starbucks
Google
Johnson & Johnson
McDonald's
Facebook
Apple
Burberry
Amazon
Gucci
FAQ
Microsoft
We are well familiar with the popularity as well as the incredible services of Microsoft. As of today, the company is worth $407 billion. However, its logo has way less worth. Ever since Bill Gates started his company- Microsoft as a rival of Apple, its logo hasn't changed much!
The first-ever logo of Microsoft was created by a friend of Bill Gates. Later, it first changed into green colour but then again, with another change, the logo changed back to its initial- flying Windows.
Microsoft was rigid and determined about its logo from the beginning and the logo surely represented the company promptly. The results of this can easily be seen with the position of Microsoft in the global market.
Starbucks
Ever since the establishment of Starbucks in 1971, it has been working with great effort and allegiance towards creating the logo that we know today. Every coffee lover in the world always has the name of Starbucks on their tongue.
The company was first named "Pequods" but soon the founders realized this isn't gonna attract the audience. That's why they shifted to STARBUCKS.
With the great evolution of the logo, Starbucks finally came up with putting their name on the logo, which worked brilliantly. Today, Starbucks is known as the most popular cafe across the world.
For every question or query, Google is on! Over the Internet, Google has the most significant name and function. Being the biggest search engine across the world, Google features tons of business tools, software and calendars.
The company has a revenue of $65 billion but when you see the logo, it's extremely simple and casual.
Although Google did experiment with various things and creativity on its logo, at last, it came back to its primary colorful GOOGLE logo.
Harshit Verma
Johnson & Johnson
When it comes to pharmaceuticals, medical devices and consumer packaged products, Johnson & Johnson is the biggest across the world.
The most interesting thing about Johnson & Johnson is its logo, which is the signature of the founder of the company- James Wood Johnson. This logo has been around for over 100 years. Johnson & Johnson has been consistent with its logo and did not take any risk in modifying it. And with this logo only, Johnson & Johnson have such enormous recognition across the world.
McDonald's
Well, who doesn't know about McDonald's and its incredibly popular logo! The logo of McDonald's is very simple and bold. Being an international brand, the company opted for the most suited logo design- golden arches.
The logo of McDonald's arose first from the far view architecture of the company which was later incorporated into McDonald's branding and significance.
The most popular social media platform, Facebook is recognised by an enormous amount of audience. The company was first launched as "Facebook" which later changed into just "Facebook" after removing "the" from the title.
Facebook followed the logo for around 10 years- from 2005 to 2015. After that, Facebook just made some minor font changes and redesigned its logo for keeping the brand intact. In 2021 Facebook decided to rebrand its name to Meta.
Apple
Well, it's time for Apple! This company doesn't need any introduction as it has given us the most amazing products like iPhone, iPad, iPod and many others. Apple is considered the most recognized brand across the world.
Apple first represented Issac Newton sitting next to an Apple tree, in its logo. But this didn't last very long as it got replaced in 1976. Then came the rainbow apple which portrayed the company for more than 22 years.
Later, Apple came up with the most amazing logo which is the following to date.
Mahenoor Mansuri
Burberry
The incredibly famous British luxury fashion brand, Burberry, has a very significant position and fame in the market. The original logo of Burberry in 1856 was in Equestrian Knight style which later changed into the very simple serif wordmark in 2018.
The logo of Burberry presents the brand name all in the capital followed by "London England" in small below it. The logo is in Sans serif modern typeface. Its logo represents its purpose in the 21st century.
Amazon
What do you think of Amazon? Very famous, right? Yes, it is. With its amazing prime videos, ecommerce store and many more, it's the best among its category.
Amazon was originally a bookseller based on which its logo was designed. But as it grew, the company redesigned and modified its logo along with its wide category of goods in 1998. Today, the logo is of an arrow from A to Z which came up in the year 2000.
Gucci
Gucci is one of the most famous Italian fashion brands. The logo of Gucci contains the interlocked "G" letter from the name of its Founder- Guccio Gucci.
Gucci uses only a single colour in its logo and uses several variations in its logo. The logo of Gucci is very distinguished and designed through the graphic treatment of a monogram.
Conclusion
Some brands can easily be identified just by their logo! These brands have established such a strong foothold in the global market that it does not necessarily require a complete introduction. The audience easily identifies these through their logo.
Company's often select a logo that resembles their company in the right style and manner. And It's pretty easy to know how well their logo is working. Just by analyzing how well it is recognized by the audience. Stay tuned for more such articles!
FAQ
What do logos say about a company?
Your logo represents about your company's history, values, or personality.
What is the most recognizable logo?
The Apple logo of the tech giant has been named as the most recognizable logo in the United States.
What are the most recognizable logos in the world?
Apple, McDonald's, Coca-Cola, Nike, Starbucks, Google, Facebook and Adidas are some of the most recognizable logos in the world.
Author: Pratyusha Srivastava
Source : https://startuptalky.com/popular-brands-logo-analysis/
Date : 2021-11-17T14:17:51.000Z