In today’s era, advertising has become a daily part of our lives. Whether we’re watching something or visiting the neighbourhood or supermarket, advertising is all around. Almost every company uses the power of advertising through different channels such as social media, television or print media. Speaking of advertising, we all know advertising is the business of creating advertisements in day to day lives for various companies.
Now, what do you think of Adtech? On a short note, it's the business of using technology to make advertising more quick, fast and efficient. It includes algorithms and data points.
Now when it comes to Adtech companies, India has always been pretty upfront! Adtech plays a great part to strategize, plan and managing all the advertising activities for companies and agencies, through various advanced tools and software. There are multiple plans and tactics that the Adtech company briefs you about. In this article, we have briefly discussed the top Adtech startups in India. So, let’s get started!
InMobi
ADZ Junction
Aristoma
EMAIC Technologies
135 Tech Labs
FAQ
InMobi
Founder - Naveen Tewari
Founding year - 2007
Headquarter - Bangalore (India)
InMobi is a very famous global mobile and network company that offers its service of creating personalized mobile and website ad campaigns through various targeted data analytics. InMobi does the data analytics based on consumers’ lifestyle, social connection, demography and general behaviour.
You might have heard about the discovery platform- Miip, launched by InMobi, to connect the merchants and consumers. InMobi has also partnered with Tapjoy to monetize the inventory of Tapjoy in India. In addition, the company has also partnered with Xiaomi in strategic planning and profit.
InMobi interacts with over 169 countries. The company receives more than 200 billion ad requests every month with an ad impression of around 23 billion. The company has strong investments from investors such as Tennenbaum Capital Partners, SoftBank Group, and many others.
ADZ Junction
Founder- Ashok Nain
Founding year- 2015
Headquarter- Gurugram (India)
ADZ junction is considered as the ultimate solution for all the emerging digital marketing services including designing, editing, social, search marketing, and video advertising. Ashok Nain built this company for real-time bidding, rich media, Mobile advertising and various other advanced and innovative strategic plans to deal with all the client’s related problems, especially for the quality traffic generation.
ADZ junction offers great services such as Digital Strategy, development, content, search marketing and marketing. The company helps the clients to gain quality traffic and identify the target audience. It has over 100 clients from different segments of the industry.
Damini Bhandary
Aristoma
Founder- Kumar Nishanth
Founding year- 2015
Headquarter- Raipur (India)
Aristoma is pretty famous for delivering engaging and innovative services of digital marketing to companies that need to reach and connect with their target audience through online platforms.
The main objective of Aristoma is to create advanced, well-suited and impressive content for businesses for making them strong and comprehensive in the industrial ecosystem. Its main services include SEO, brand marketing, social media planning, designing, media planning, and various other marketing solutions.
Aristoma has a very impressive client portfolio which includes companies like Sportmate, CREDAI Chhattisgarh, CII, Diesel, and Goldbricks. And the most amazing part is, all its endeavours received 100 percent growth.
EMAIC Technologies
Founder- Divya Gandaora
Founding year- 2017
Headquarter- Jaipur (India)
With the combination of innovation and technology, EMIAC is made for serving businesses by reaching the target audiences. The key services offered by EMIAC include Paid Marketing, Content Development, and Web Design & Development. The company is one of the top-rated Adtech agencies on the global freelancing website - Upwork.
The most amazing thing about EMIAC is its terrific service of project delivery right on time, premium level quality service, personalised products and services with great pricing.
EMIAC is considered the game-changer in the ad tech industry for creating advanced levels of digital footprints. The company has more than 1200 clients along with a project number of 2900 across 30+ countries.
135 Tech Labs
Founder- Aditya Rao, Apoorv Kakkeri, Vineet Kulkarni
Founding year- 2012
Headquarter- Hyderabad (India)
135 Tech Labs is quite famous as the in-app advertising platform that offers great rewards and services. The company works on Hangoutt, an in-app advertising channel that helps app developers to monetize the apps and companies in order to engage more users via the target campaigns. The rewards and offers given by 135 Tech Labs is shown on the third-party app.
The other way to win the rewards and offers from various companies is to visit and log in to the Hangoutt website. 135 Tech Labs have popular investors such as TLabs.
It offers statistical data on retention rates and demographics. In addition, the company has an amazing client portfolio that includes CCD, Pizza Hut, AskMeBazaar.com and KFC.
Harshit Verma
Conclusion
When it comes to Adtech Companies, India has great categories and count. These companies that we mentioned in this article, are considered the top-rated digital marketing and content development agencies. These startups are very promising and guarantee almost 100% of profit results.
For any business, Adtech is important for creating customer-engaging and traffic-driven ad campaigns. Stay tuned for more such content!
FAQ
What is Adtech startup?
Adtech startups is the business of making advertisements using technology to make advertisements faster, quicker, and efficient.
What are the top Adtech companies?
InMobi, ADZ Junction, Aristoma, EMAIC Technologies, and 135 Tech Labs are some of the top adtech companies.
How big is the Adtech industry?
AdTech Software Market Size was valued at USD 16.27 Billion in 2018 and is projected to reach USD 29.85 Billion by 2026.
Author: Pratyusha Srivastava
Source : https://startuptalky.com/top-adtech-startups-india/
Date : 2021-10-28T13:55:55.000Z