This is the second Diwali that we Indians are witnessing since the infamous coronavirus pandemic has set in. 2020 has definitely not been the year to look back and cherish the memories. The previous year indeed witnessed the worst of the COVID-19 pandemic, accelerated with economic downfall, migrant crisis, nationwide lockdown, and what not. All of us can still, in fact, feel the resounding horror from the year before.
Though 2021 has started with rays of hope with the discovery of vaccines and the channelization of the vaccination process, mankind has still not been able to shake off the clutches of the dreaded virus. This is a crucial time when most of the restrictions are lifted but they did not seem to escape our mental cages, weighing down heavily on your nerves.
Therefore, with the advent of Diwali this year, our hearts seem to rejoice with excitement but our minds will make us abide by the imposing restrictions on bursting crackers and celebrating whole-heartedly. However, marketing knows no end!
The realization of Diwali, being a festival of sentiments, is always smartly exploited by genius advertisers and marketers with their amazing advertisements, which are promoted across diverse social media platforms along with trending hashtags. This culture of brainstorming innovative advertisements revolving around a special day or a festive occasion has simply got a renewed boost in the past couple of years and has been significantly surging the brand sales. In this regard, 2021 is not an exception.
So, here’s taking a look at some of the most creative ads surrounding Diwali, which grabbed the attention of the millennials and others around the country:
Cadbury Celebrations' (Not Just a Cadbury Ad)
Cadbury advertisements and Diwali go hand in hand for years now. This year, as the Indian economy is facing the wrath of Coronavirus outbreak, with many small businesses shut and people unemployed, Cadbury launched Not Just a Cadbury Ad campaign on the occasion of Diwali. This particular Cadbury ad is also an advertisement for hundreds of small local businesses across the country. Cadbury Celebrations’ ad campaign provides an advertising platform to local retailers, whose businesses would have been impacted by the pandemic. Cadbury presented a unique real-time data experience in it's campaign video where it advertised not just for itself but also for various small businesses across India.
Cadbury had already launched its Not Just a Cadbury Ad in the previous year. It was a second edition of the Cadbury advertisements this year, which is again built to empower the local brands and businesses. The Diwali 2021 ad of Cadbury is centered around Shahrukh Khan, the Bollywood actor, who is recently being dragged into numerous controversies. This year Cadbury helped King Khan be the brand ambassador of numerous small and medium-sized businesses across the country. Cadbury managed to do this with the help of cutting-edge Machine Learning technology to map the actor’s face and voice and empowered all the brands to create their own versions of the ad to promote their products. As revolutionary as it is, Cadbury managed to deliver what they promised even this time around.
Pepperfry
Pepperfry's latest Diwali shows a father-daughter duo fighting for an armchair as they look for the best WiFi connectivity spot in the house. The daughter says that she has to study online whereas her father says that he needs to work. The daughter then says that "Talk to Mumma." On realising that he is about to lose, the father calls it truce by gifting another armchair to his daughter for Diwali, placed right next to his. The father asks his daughter "Do you want to choose your Diwali gift?"
Tanusha Verma
The advertisement film is conceptualised by L&K Saatchi & Saatchi
Coca-Cola
The landlord-tenant duo played by Ranbir Kapoor and Paresh Rawal are back in a Diwali advertisement that is running on all major channels on television. The advertisement was first uploaded to Coca Cola India's YouTube channel on October 2019 but has a comeback, both on its channel again (as a reupload) and on TV screens. The advertisement features Ranbir Kapoor as a tenant, spending Diwali away from his family and Paresh Rawal asks him if he was any less than his family, to which he replies that one normally doesn't ask for rent from their family members.
Oppo #BeTheLight
This beautifully curated advertisement features two students and their tutor who celebrate the festival of lights together. The three and a half minute film portrays the core of the festival with a tagline 'Be The Light That Spreads the Light'.
The OPPO F17 Diwali Edition launch presents two kids who love lighting sparklers but do not have the means. The boy preserves a half-burnt sparkler in his compass box to gift it to his friend but the boy accidentally misplaced it.
When their tutor learns of this, he decides to be the light and gifts the boy a box full of sparklers to celebrate Diwali with his friend. The tutor himself gets the idea after being gifted the all-new OPPO F17 Pro’s Diwali Edition by his mother.
Shoppers Stop #HumHaiRoshni
Shoppers Stop celebrates this festive season as a celebration of families who come together in these difficult times and rise above, with positivity. This power to overcome comes from within all of us. Hum Hai Roshni is a metaphor of this power. The film inspires us to find this brilliance within all of us and usher in the festive season.
The advertisement portrays the festival of light as one gets the ray of light back into their lives amid the challenging times.
Lakshya Singh
Sensodyne
This mouth-watering advertisement by Sensodyne, toothpaste brand from GSK Consumer Healthcare rolls out the 'For The Love Of Festive Favourites' advertisement campaign and presents traditional Indian cuisines without which festivals are incomplete. The film suggests that you can celebrate your festivals by eating your favourite dishes without even worrying about tooth sensitivity.
In the recently released Diwali film, two sisters who cannot travel back to their hometown recreate the magic of Nani’s Malpua under her supervision and guidance over a video call and the advertisement showcases the joy of celebrating festivals.
TVS Credit #MagicalDiwali
TVS Credit Services Ltd. announces the onset of the #MagicalDiwali festive campaign ahead of the season’s celebrations. The consumer promotion in its third consecutive year, aims at adding to the festive fervour of the consumers by inviting them to share some joyous pictures and selfies of their latest purchase, and stand a chance to win exciting prizes.
The fifteen-day long #MagicalDiwali contest starting from 1st November, invites customers to share pictures of any consumer durable good or two-wheeler they bought through TVS Credit easy loan facility.
Shubham Kumar
HP India
HP India brought out the extremely emotional advertisement titled “Umeed ka Diya”, (translated to “enlightening hopes”) which not only promotes HP laptops and printers in an innovative way but is also a ray of inspiration for all the local craftsmen and artisans of India. The Hp ad, which targets #GoLocal, helps us visualize the local craftsmen of our country India, who are destitute, and how they can be helped with the digital advertisements today via the cutting-edge hardware and software that are available now!
Vivo India
Vivo’s advertisement, “Live the Joy with your family” is cleverly built around the #JoyOfHomecoming. The Vivo Diwali ad is portrayed on a downcast grandfather, who is depressed about being lonely in the festival of lights. However, the new tenant who was due that day gave the old man company and posted their bittersweet moments online via his Vivo phone, which eventually struck a chord in the hearts of his sons and daughters, who made their way the very next day. The ad ends with the homecoming, followed by the reunion of the family.
Realme India
Realme India works on its #HopeForGreatThings with #realme campaign with a touching ad based on a child who misses his late grandfather and is overcome with all the sweet memories of the past, when they used to celebrate Diwali together. This sadness was noted vividly by the tenant who lives in their house. The man was later seen to work with his colleagues and successfully arranges a drone sequence of lights, which ends up displaying “Happy Diwali Chiku” and makes the child’s Diwali special!
Amazon Prime Video
Amazon Prime launched #ApnoWaliDiwali where the brand targeted all the viewers of the OTT service providers and propagated the message of enjoying Diwali with their family and not by watching web series, which are always there around the year. Mirzapur was the web series that Amazon centered its advertisement on, where the infamous Kaleen Bhaiyya aka Pankaj Tripathi admits that Diwali is an occasion to be together with one’s family.
Author: Tanusha Verma
Source : https://startuptalky.com/best-diwali-advertisements-3/
Date : 2021-10-29T09:53:00.000Z