Brand ambassadors, who have traditionally been used by consumer enterprises, are increasingly being used by B2B companies. This is especially true now because buyers and customers are using social media platforms to conduct research and check what their friends, family, and coworkers are recommending.
Sourav Ganguly makes the most of his money as a brand ambassador for global, national, and regional firms. According to estimates, the former Indian cricket captain receives roughly one crore rupees each year in brand endorsement fees. Consider the following endorsements from Sourav Ganguly:
Fortune Rice Bran oil
Tata’s Tetley
DTDC
Essilor lenses
Senco Gold
Puma
Cycle Agarbattis
Livinguard
FAQ
Fortune Rice Bran oil
Fortune Rice Bran oil named Sourav Ganguly as its brand ambassador but later he suffered a mild heart attack in January 2021. His health was stated to be stable and vital health metrics to be normal.
"Sourav will continue to be our brand ambassador and we will continue to work with him. We've merely taken a break from our TV ad till we can sit down with Sourav again and move things forward. This is a really terrible occurrence that can occur to anyone "Angshu Mallick, Adani Wilmar's Deputy CEO, stated.
"Rice bran oil contains Gamma Oryzonal, which lowers bad cholesterol and improves lipid profile. Sourav Ganguly endorsed our Fortune rice bran oil as a brand ambassador. Rice bran oil is a culinary oil rather than a pharmaceutical. Heart disease is caused by a variety of causes, including dietary and familial factors "he stated
Tata’s Tetley
With its Tetley Super Green campaign, Tata Global Beverages has once again hit the target. As it launches the Super Green tea, the lighthearted commercial campaign starring cricketer Sourav Ganguly talks about the superhuman expectations that each of us faces every day.
Saurav Ganguly, Company Ambassador For Tetley, says of his relationship with Tetley Super Green, "I am immensely pleased to be affiliated with an international brand like Tetley that works relentlessly to deliver its consumers the best goods available."
Tetley Super Green tea, as the name implies, believes that ordinary people can accomplish amazing things. Tetley Super Green Boost and Immune include Vitamin B6 and Vitamin C, which boost the functionality of green tea and help us meet the superhuman demands we face every day.
“At Tata Global Beverages, we are motivated by consumer centricity and constant innovation, to cater to the growing demands of our consumers. Our ongoing goal is to develop innovative and value-added services that please our customers by leveraging our strong worldwide expertise and learning. We started the green tea craze in India and are now expanding our green tea offering with a first-of-its-kind vitamin-enhanced super green tea. Tetley Super Green tea, we feel, provides a compelling incentive for new customers to enter the green tea category.” says Rishi Chadha, Head Of Tea Marketing, Tata Global Beverages.
DTDC
Sourav Ganguly, the cricketing star, has been named as the company's official spokesperson by DTDC Express Ltd, a logistics solutions provider.
DTDC Express, a logistics solutions provider, has launched its first integrated brand campaign. Sourav Ganguly, the former captain of the Indian cricket team, appears in the TV commercial.
"I've promoted a lot of products but this one stands out since it's owned and controlled by a Bengali and has established itself as a major courier service provider." Sourav Ganguly said.
PV Vyshnavi
Essilor lenses
Essilor, a renowned ophthalmic lens manufacturer, recently announced the hiring of legendary cricketer and former Indian team captain Sourav Ganguly as the brand ambassador for its Varilux® line of advanced progressive lenses, which assist ensure flawless near, mid, and distant vision.
In the presence of the acclaimed cricketer, Essilor appointed Saurav Ganguly as its brand ambassador at Taj Bengal in Kolkata. The business also launched the Varilux 3.0 — its latest generation of progressive lenses.
Leading opticians from across the country attended the event. It was inspired by the New Wave, which portrays the transformation that occurs in today's fast-paced world. For example, smartphones have replaced televisions, swiping has replaced clicking, and internet portals have replaced shopping malls; all of these changes represent the consumer revolution.
Senco Gold
Senco Gold & Diamonds has released a new line of men's jewellery with a promotion starring Sourav Ganguly, a former Indian cricketer. Since 2015, the Kolkata-based jewellers has been affiliated with Sourav Ganguly, and the former Indian cricket team captain's reputation in the eastern part of India is expected to assist boost sales of its new men's collection.
Suvankar Sen, executive director of Senco Gold & Diamonds, stated in a statement about the launch, "Sourav Ganguly has been our brand ambassador since 2015." He epitomises the spirit of Aham, which honours the man who stands out from the crowd and dazzles the world with his achievements. Sourav Ganguly represents every self-made man who is content being himself and letting his 'aham' shine.”
Ipsita Acharya
Puma
Puma Sports India, a subsidiary of the German sports lifestyle company Puma, has named cricketer Sourav Ganguly as its brand ambassador. In all of his upcoming appearances, he will wear Puma cricket boots and accessories.
The announcement comes as Puma's much-anticipated cricket collection makes its debut in the country. The agreement is for one year.
“Not only does the line give me with the technical benefits and comfort I want, but Puma also delivers a style and aesthetic that allows me to make a statement that fits my fashion sense,” Ganguly remarked.
Managing Director Rajiv Mehta announced the deal by saying, Managing Director Rajiv Mehta announced the deal by saying, “Genius begins with the ripeness of age and experience, not with youth. "Ganguly is a fantastic example of this."
Cycle Agarbattis
Sourav Ganguly has been appointed as the brand ambassador for Bengal by Cycle Rhythm, a subsidiary of Cycle Pure Agarbattiss, for a two-year period.
Cycle Rhythm will also release a series of television commercials starring Mamata Shankar, singer Rupankar, and actress Monami, which will be directed by Ganguly.
Livinguard
Sourav Ganguly, the renowned cricketer, has joined Livinguard as a brand ambassador for masks and gloves. Sourav Ganguly reflects the Livinguard brand's attitude of prioritising the protection of people and the environment as a leader and role model in cricket and beyond.
Ganguly said “I am thrilled to start the innings with Livinguard,” Ganguly said. Facemasks and gloves have become a part of our everyday wardrobe. It's an honour to be associated with a company that prioritises the safety and well-being of both people and the environment.”
PV Vyshnavi
FAQ
What is the net worth of Sourav Ganguly?
The net worth of Sourav Ganguly is around $50 Million (Rs.365 Crores).
What is the age of Sourav Ganguly?
Sourav Ganguly was born on 8 July 1972 and is 49 years old.
When did Sourav Ganguly retired from cricket?
Sourav Ganguly retired from international cricket in 2008.
Author: Abhidutt sharma
Source : https://startuptalky.com/sourav-ganguly-endorsed-brands/
Date : 2021-09-08T15:30:10.000Z