Cricketers are increasingly becoming a popular choice for brand ambassadors in India. This is because cricketers are more than players on the field, as they are admired and respected by consumers from all walks of life. Ravichandran Ashwin is one Indian all-rounder cricketer that is becoming popular in the endorsement world. The cricketer plays for the state of Tamil Nadu in the domestic cricket and currently the Delhi Capitals in the IPL.
Ravichandran Ashwin is known to bat right-handed and bowl right arm off break and has so far played in all forms of cricket including Indian Premier League (IPL), One Day International (ODI), Test cricket, Twenty20 International. Ravichandran Ashwin has the record of being the fastest Indian bowler to reach 50, 100, 150, 200, 250, 300, 350 and 400 wicket marks in Test Cricket with regard to the number of innings.
The cricketer become the third Indian to win the ICC Cricketer of the year award as he is presently the highest ranked spinner in test cricket according to the ICC player rankings. He has won man of the series over 8 times which is the highest by an Indian cricketer. Ravichandran Ashwin was not that known when he debuted in the first-class cricket for Tamil Nadu in 2006.
It wasn’t until 2010, that his performance for Chennai Super Kings in IPL got him the media attention he deserved. He got his first international call for the 2010 Champions League Twenty20 in South Africa where he became the player of the tournament. Over the years, he kept breaking records to become the fastest bowler and is also the only bowler in recent times to bowl a carrom ball.
After five centuries in his test career, Ravichandran Ashwin earned the reputation of being an all-rounder and was awarded the Arjuna Award in 2014. He also won awards such as BCCI’s international cricketer of the year for 2013 season and ICC Cricketer of the Year in 2016. The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021. While the cricketer is known to charge Rs 20 to Rs 30 lakh per brand endorsement.
Some of the brands endorsed by Ravichandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Redmi, Specsmakers, Ramraj Linen Shirts, Myntra
Moov
Myntra
Manna Health Mix
Bombay Shaving Company
Specsmakers
Ramraj Linen Shirts
Oppo
Aristocrat’s bags
Frequently Asked Questions
Here are the list of brands endorsed by Ravichandran Ashwin
Moov
Moov is one of the top Pain relief Spray and ointment brand in India known for providing pain relief especially amongst homemakers. Moov was initially launched in 1986 and is a subsidiary of Reckitt Benckiser Group plc which is a leading British multinational consumer goods company that produces health, hygiene and home products. Moov is an analgesic or pain relief ointment/spray that made using ayurvedic ingredients.
The product is a First aid friendly cream that aims in providing fast and long-lasting relief from body pain and is available in ointment and spray form. Reckitt Benckiser Group also known brands like Dettol, Durex, Airwick, Scholl, Nurofen, Vanish, Harpic and Lysol. Moov signed Ravichandran Ashwin as its brand ambassador in 2016. In the ad the cricketer can be seen using the Moov spray to reduce his back pain and play well on the field.
Myntra
Myntra is a leading Fashion e-commerce company that has its headquarters based in Bengaluru, Karnataka. The company was founded in 2007 by Mukesh Bansal and was then acquired by Flipkart in 2014. The company initially started out by selling personalized gift items like as T-shirts, mugs, mouse pads, etc but stopped personalizing items and started selling fashion and lifestyle products in 2011.
By 2014, the company portfolio contained over 1,50,000 products from 100 different 1000 brands. In 2016, Myntra signed over 25 celebrities from various fields including Bollywood, sports and television to endorse the end of reason sale that takes place every year. In the ad, Ravichandran Ashwin can be seen buying products for him and his family members during the Myntra sale.
Alan Joseph
Manna Health Mix
Manna is upcoming brand that manufactures a wide range of health mixes and other healthy food products that are made especially for patients suffering from diabetes and some lifestyle ailments. The Manna Health Mix is a traditional Indian blend of 14 cereals and pulses that can be eaten as a nutritious breakfast for the entire family.
The company was founded in 2000 and has its headquarters based in Chennai, Tamil Nadu. The product portfolio includes traditional millet-based breakfast cereals, supplements for milk, a variety of food for babies, dried fruits and other everyday food products that are 100% natural and gluten free.
Manna foods signed Ravichandran Ashwin as its global brand ambassador in 2016, the cricketer is the face of the brand as he has been featured in its ad campaigns. Isak Nazar the Managing director of Manna Food said that, as a home grown brand built with traditional values and ethics, and choose Ravichandran Ashwin as the brand ambassador because he represented the underlying brand values of the company.
Bombay Shaving Company
Bombay Shaving Company is a consumer good brand that provides men's and women's grooming products for hair, beard, mustache, skin, and face. In 2017, the company was known to have more than 12,000 customers and has received funding of over $17.7 million so far. The company was founded by Shantanu Deshpande and has its headquarters based in New Delhi.
Bombay Shaving Company focuses on developing a range of shave care, beard care, and skincare products which its at the top most quality and has currently expanded to 18 different channels. Bombay Shaving Company signed Ravichandran Ashwin as its brand ambassador in 2021.
The all-round cricketer has been featured in the multichannel campaign known as ‘Shave to Shine’. The ad follows Ashwin going through difficult situations in his life and career and how shaving makes him more confident. He also talks about how the company's products like shaving foams and metal razors have successfully helped him shine like a star.
Ashwini
Specsmakers
Specsmakers is one of the fastest growing eyewear retailers in South India that offers a huge range of fashionable eyewear with high quality and affordable prices. The company currently operates in more than 250 retail locations and aims in providing the most advanced, comfortable, latest eyewear. Specmakers was founded in 2011 has so far raised over Rs 64 crore in funds.
The company signed Ravichandran Ashwin as its brand ambassador in 2016 and the Indian spinner has since then been the face of the brand and has appeared in many of its ad campaigns. The ad showcases the cricketer talking about his family’s choices when it comes to buying eyewear in the Specsmaker's store.
Ramraj Linen Shirts
Ramraj Cotton is an old clothing brand that was founded in 1983 by K.R.Nagarajan and is a pioneer in manufacturing Dhotis. Besides traditional wear the company also makes Shirts, Inner Wears, Knit Wears, fabrics, Kids and Women’s Collection. The company is currently is located in Tirupur, which is the main city for the Indian knit garment industry.
The company signed Ravichandran Ashwin as the brand ambassador of the clothing brand, which is Ramraj Linen Shirts in 2014. With Ashwin as the face of the brand that company aimed on popularizing its then new line of white shirts and changing its target audience of 30 to 35 year old to the next generation.
The ad campaign also helped the Southern brand enter the North market. According to Ravichandran Ashwin, the association with the company will be a learning experience about doing business.
PV Vyshnavi
Oppo
Oppo is a Chinese consumer electronics company known for being the worlds leading smart device manufacturers and innovators. The company has its headquarters based in Guangdong, China and was initially launched in 2004. Oppo makes products such as smartphones, smart devices, audio devices, power banks, among other electronic products and is available in more than 40 countries worldwide.
As of 2016, Oppo went on to become the largest smartphone manufacturer in China as it sold its smartphones in more than 200,000 retail outlets. The company has now become one of the top 5 smartphone brands in the world.
Oppo is one of the main sponsors of the Indian Cricket team, due to this many cricketers including Ravichandran Ashwin have endorsed the phone on multiple platforms. In 2019, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Ravichandran Ashwin were a part of an ad campaigns for the 2019 world cup.
Aristocrat’s bags
Aristocrat is one of the upcoming luggage manufacturers with its headquarters in Mumbai, Maharashtra. The brand has a legacy of over 43 years, and is known for its products such as backpacks, hard/soft luggage uprights, duffel trolleys, office bags, overnighters, suitcases and briefcases.
Aristocrat is a subsidiary of VIP industries which is the world's third largest and Asia's largest luggage maker. Both Rohit Sharma and Ravichandran Ashwin were signed to be the brand ambassadors in 2017. The duo were a part of the ad campaign with the tagline of ‘Unpack Your Dreams’
It showcases Rohit Sharma at an Indian airport, waiting for his lost luggage to arrive while the authorities at the airport to be are shown to be mishandling his bag. The luggage finally arrives after going through adverse conditions, but the trophy inside the bag is in good condition showing that the brand makes durable, stylish and high-quality luggage. The ad campaign was targeted towards the younger generation.
Conclusion
Ravichandran Ashwin is undoubtedly amongst the best cricketers in the Indian team especially for international cricket formats. The cricketer is known for his calm persona, dedication to the game and because he has broken several records to be one of the fastest bowlers. Over the years Ravichandran Ashwin has seen a steady increase in brand endorsements.
Frequently Asked Questions
Who is Ravichandran Ashwin?
Ravichandran Ashwin is one Indian all-rounder cricketer that plays for Tamil Nadu in domestic cricket and Delhi Capitals in the IPL.
What is the net worth of Ravichandran Ashwin?
The net worth of Ravichandran Ashwin is estimated to be $20.5 million as of 2021.
What are the brands endorsed by Ravichandran Ashwin?
Some of the brand endorsed by Ravinchandran Ashwin are Manna Foods, Aristocrat bags, Oppo, Moov, Specsmakers, Ramraj Linen Shirts, Myntra.
How much does Ravichandran Ashwin charge for brand endorsements?
Ravichandran Ashwin is known to charge Rs 20 to Rs 30 lakh per brand endorsements.
Author: PV Vyshnavi
Source : https://startuptalky.com/ravichandran-ashwin-endorsed-brands/
Date : 2021-09-10T14:05:00.000Z