The soaring popularity of boy band BTS is increasing their value in TV commercials and other advertisements, with brands clamouring to employ the K-pop sensations to endorse their wares.
BTS's power and impact have expanded beyond their music and message, as their name has become a brand in its own right. With their worldwide success, they have become one of the most sought-after groups with which large corporations want to partner or sign a contract.
BTS are presently conquering the world with their "Love Yourself: Tear" album, which debuted at number one on the Billboard 200 album list shortly after its release on May 18.
BTS reportedly garnered 900 million won ($842,000) to 1 billion won per year in advertising contracts, according to ad agency officials; nevertheless, the band's value is now at least 1.5 times more than 2020. Here is a list of brands with whom BTS has collaborated.
KB Kookmin Bank
LG Electronics
Coca-Cola
Puma
Lotte Duty Free
VT Cosmetics
Hyundai
Louis Vuitton
FAQ
KB Kookmin Bank
South Korea's biggest banks have adopted a new marketing strategy in recent years to improve foreign commerce and expand their young customer bases: utilizing K-pop groups as brand ambassadors. KB Kookmin Bank, which recently renewed its advertising deal with popular boy band BTS following a year of effective brand promotion, was the largest benefit.
PV Vyshnavi
LG Electronics
LG Electronics is the latest corporation to place a bet on K-allure pop. The firm is about to launch its most ambitious and far-reaching campaign yet, using BTS, today's hottest K-Pop boy band.
“BTS attained international superstardom via sheer talent, inventiveness, and sincerity, despite the fact that many people doubted their ability to succeed. These characteristics make BTS an excellent match for our smartphone brand, and we aim to be able to communicate to a worldwide audience that LG mobile products are also about offering daring innovation with a distinct attitude,” says Kim Su-young, vice president and head of marketing at LG Electronics Mobile Communications Company.
LG and BTS will work on a diversified marketing campaign that reflects each of the group's members' distinct personalities. The ad will emphasize the band's talent and attitude, as well as its bond with its fans, attributes that LG aims to incorporate into its next goods, which will debut this quarter.
Coca-Cola
For its new worldwide campaign "Turn up your Rhythm," Coca-Cola has teamed up with K-pop boy band BTS. BTS performs a cover of the American rock band X Ambassador's song "Jungle" for the promotion.
The initiative is being backed up with an integrated marketing campaign that spans social media, television, mobile, and in-store, starting in Indonesia. According to Pratik Thakar, head of Global creative strategy and content at the Coca-Cola Company, it will roll out in nations across the region over the course of the year.
The one-minute spot transports viewers to a Coca-Cola factory where mundane tasks like sitting in an office or waiting at a bus stop are converted into memorable and uplifting experiences. BTS' version of "Jungle" plays in the background throughout the commercial, according to Thakar.
Puma
For the past five years, BTS has partnered with Puma to create a series of unforgettable marketing campaigns and signature products. In September 2018, the BTS x Puma cooperation produced its most recent results. When the South Korean group designed a Puma Basket sneaker based on their unique aesthetic, it received a lot of attention. The shoe was sold out for $114.
Ipsita Acharya
Lotte Duty Free
BTS and Lotte Duty Free have agreed to extend a brand sponsorship arrangement for an undisclosed amount for another year. BTS will be the official brand spokesperson for Lotte Duty Free as part of the agreement.
BTS's popularity has grown to an international level. After becoming the first Korean pop singer to top the Billboard 200 twice this year, the boy band elevated the K-pop craze to new heights.
Lotte Duty Free published a BTS version of the travel retailer's music video, which received more than 20 million views, while the ad video earned more than 20 million views.
BTS will promote Lotte Duty Free via video and print advertisements, as well as social media, under the new contract. They will also participate in a family concert hosted by the duty-free company. Lotte Duty Free anticipates the renewed deal with BTS to give them a boost in their local and worldwide leadership.
VT Cosmetics
BTS has collaborated with beauty company VT Cosmetics for their first skincare collaboration after signing an endorsement arrangement. The fancy gift choice comes in three sets: customized packaging depicting BTS, a sticker set developed by the idol group, and lovely pictorials of the members dressed in all-white outfits.
Hyundai
Hyundai teamed with their worldwide ambassador, BTS, to link individuals with electrified unique experiences to commemorate the debut of the IONIQ brand. To protect the environment, the new dedicated EV brand caters to individual and sustainable lifestyles.
Roshni Tamta
Louis Vuitton
BTS has been named as the new brand ambassadors for Louis Vuitton, as confirmed by both parties on Twitter. The legendary luxury brand announced the collaboration by posting photos of the septet dressed in pastel suits and more casual footwear.
Louis Vuitton issued the following statement on social media: "The world renowned pop icons @bts big hit have joined as new Ambassadors and are known for their inspiring words that have a positive influence. RM, Jin, Suga, J-hope, Jimin, V, and Jung Kook are all members of the Louis Vuitton family."
FAQ
What is the net worth of BTS?
The net worth of the whole group of BTS is around $50 million.
Which BTS member is the richest?
The richest member of BTS is J-Hope whose estimated net worth is around $26 million.
How does BTS makes money?
BTS earn their revenue from performing various concerts, brand endorsements, and YouTube videos.
Author: Abhidutt sharma
Source : https://startuptalky.com/bts-endorsed-brands/
Date : 2021-09-08T13:50:03.000Z