If you own or operate a business, you almost certainly have a brand. The process of establishing a strong, favourable image for your company, products, and services is known as branding. It's crucial for your company to stand out in the marketplace.
Because it is the first thing your audience sees, branding is crucial. They provide a link between your logo, colour scheme, and messages. What exactly is a brand ambassador, though?
A brand ambassador is a person who positively represents your organisation or business. They aid in the development of trust among your target audience of potential customers. Finally, they assist in bringing customers closer to your company.
Rihanna has worked her way up to this point through a series of fashion collaborations, including designing her own line with River Island and creating shoes with Manolo Blahnik. The following is a timeline of Rihanna's fashion and cosmetics collaborations and the brands endorsed by her.
Armani
River Island
Puma
Stance
Manolo Blahnik
Dior
Chopard
Fenty Beauty
Fenty (LVMH)
FAQ
Armani
Rihanna launched her first fashion collection in 2011, collaborating with Emporio Armani Underwear and Armani Jeans. She starred in Armani's Fall/Winter 2011 campaign, and the line debuted soon after.
Johan Renck designed the promotional video, which featured Rihanna dressed up in the brand's wares for a short ad inspired by vintage film noir films. Leather motorcycle jackets, thin jeans, graphic T-shirts, and lingerie were all part of Rihanna's debut Armani line.
The jeans, which Rihanna characterised as having "a somewhat rough texture, fantastically sensual with a powerful, masculine edge," were her favourite pieces from the collection, according to Rihanna. The next year, she collaborated with Armani on another collection.
A pair of jean shorts lined with a tartan design and a romper made of damaged denim were among the denim pieces. Graphic tank tops, T-shirts, and shorts are also available.
Rihanna also released glitter-encrusted push-up bras. Despite the fact that their cooperation was brief, Rihanna's experience with Armani undoubtedly laid the way for future undertakings, particularly in the lingerie industry.
River Island
Rihanna took her creative skills to River Island, a London-based clothing brand, after partnering with Armani. Rihanna debuted her first River Island items during London Fashion Week in 2013.
Slashed skirts, midriff shirts, jewel-encrusted leather trucker hats, boiler suits, long sheer floral print dresses, grey baseball jackets with leather sleeves, and layered denim jeans were all part of her debut collection.
More streetwear-inspired pieces were featured in her second collection for the label. T-shirts with camouflage designs, crop tops, sports lingerie, and bomber jackets are just a few of the items available.
“With River Island, everything was brand new from the start. They allowed me creative license to do whatever I wanted to do.” Rihanna said of her collaborations with the brand. According to The Telegraph, Rihanna's partnership with River Island increased the brand's sales by 4%.
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Puma
When Puma revealed Rihanna will be its creative director in 2014, she began a long-term collaboration with the Bavarian brand. Rihanna created her successful Fenty x Puma line in addition to directing the athletic brand's women's business.
The Creeper, a platform-soled variant of Puma's legendary Suede sneaker that sold out in all three hues and was voted Shoe of the Year by Footwear News in 2016, was the sub-first brand's product in 2015. More Creepers colours would be released, as well as a wider assortment of women's footwear.
Her collaboration with Puma also resulted in a continuing clothing collection, which began with a goth-inspired Fall 2016 show at New York Fashion Week and ended with a motocross-inspired Spring 2018 offering.
With a stage design including tall pink sugar dunes and Moto-X riders launching, the latter's runway presentation proved to be one of the most unforgettable moments of the four-year Rihanna x Puma alliance.
Stance
Stance, a well-known sock manufacturer, may not be the first company that comes to mind when thinking of Rihanna's formal partnerships, but the two parties did join up in 2015.
Over the course of its three-year existence, the line offered a wide range of alternatives. Some of the fashions featured images of Rihanna in classic outfits like her Swarovski gown from the 2014 CFDA Awards or her Rasta-colored ensemble from the "Work" video, which were more in keeping with Stance's normal output.
Shiny lurex ankle socks with jingle bells wrapped around the ankle, stockings with bows scaling the back of each leg, and knee-high styles complete with fur stripes were more fashion-forward and showed Rihanna flexing her creative authority.
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Manolo Blahnik
Following her collaboration with Puma, Rihanna pursued a higher-end footwear relationship with Manolo Blahnik of Spain. Rihanna stated she fell in love with Manolos after seeing Sarah Jessica Parker wear them in Sex and the City in an interview with Vogue. “I selected to work with Manolo since he has shown to be the most timeless and diversified in his designs over the years.
Rihanna told Vogue, "His artistry is unlike any other." A pair of thigh-high denim holster boots defined the couple's debut collaboration, a material Blahnik says he had never considered working with before Rihanna came. The collaboration was one of Rihanna's most opulent undertakings to date, with prices ranging from $895 to $3,995.
She followed up her engagement with Blahnik by collaborating on two more projects. Her second collection riffed on her thigh-high boots, while her final collaboration with Blahnik featured rhinestone-encrusted footwear. Two mules, strappy sandals, and gladiator stilettos with Lucite heels and straps were part of the "So Stoned" line.
Dior
In 2015, Rihanna made history as Dior's first Black ambassador, participating in the brand's "Secret Garden IV" campaign. The next year, the singer introduced an official eyewear collaboration with Dior, which was only available in Dior's boutiques.
The procedure went off without a hitch. I spent the day with Dior's eyewear design team. I started by going through all of the archives to see what they've done in the past, then I got to know all of the new materials,” Rihanna, who drew inspiration from Star Trek's La Forge, told WWD in 2016.
Chopard
Rihanna collaborated with Swiss luxury jewellery company Chopard in May 2017 to bring her perspective to the jewellery world. Chopard's 20th year as the festival's official partner was commemorated with the "Rihanna Love Chopard" collection, which premiered during that year's Cannes Film Festival.
The nine-piece collection, which was inspired by her home country of Barbados, included necklaces with rose gold and Jungle Green blocks, earrings with vivid gemstones dangling from butterflies and flowers, and 18-karat white ethical gold certified ‘Fairmined' diamond earrings.
In an official press release, Rihanna remarked, "I have always been in love with Chopard's magnificent jewels, so to really develop collections with them is something I still can't believe.
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Fenty Beauty
Rihanna secured a partnership with Kendo, an LVMH incubator, to create her Fenty Beauty makeup collection in 2016. The beauty line, which debuted in 2017 and is available only at Sephora, which is also controlled by LVMH, was a surprise to the makeup industry because of its wide range of foundation hues that catered to all skin tones.
Fenty (LVMH)
Rihanna was pictured in January 2019 sporting a pair of Fenty sunglasses with the Fenty emblem on them. Later, WWD reported that she was starting a full-fledged fashion house under the LVMH banner. “Mr. Arnault has provided me with a once-in-a-lifetime opportunity to create a luxury fashion house with no artistic boundaries.
I couldn't imagine a finer partner both creatively and business-wise, and I'm ready for the world to see what we've developed together." In a statement, Rihanna said of Bernard Arnault, chairman and CEO of LVMH.
FAQ
What is the net worth of Rihanna?
The net worth of Rihanna is $1.7 billion.
What is the real name of Rihanna?
The real name of Rihanna is Robyn Rihanna Fenty.
What is the age of Rihanna?
Rihanna was born on 20 February 1988 and is 33 years old.
Author: Abhidutt sharma
Source : https://startuptalky.com/rihanna-endorsed-brands/
Date : 2021-09-08T13:59:01.000Z