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The love for organic beauty and personal care products is increasing in India. With people becoming aware of the long term damage that chemical containing beauty products can cause, the demand for organic and natural products is increasing like never before. This has instigated the emergence of many organic and natural care brands that claim to be chemical-free.
In the presence of too many choices, it has become tough for consumers to choose genuine products. To solve this confusion and to ensure that the consumers choose only genuine organic beauty and personal care products, Vanity Wagon was started. Vanity Wagon.in picks and collects just the best organic beauty wagon and personal care products for you.
Company Highlights
| Startup Name | Vanity Wagon |
|---|---|
| Headquarter | Gurgaon, Haryana |
| Founder | Naina Ruhail, Prateek Ruhail & Sahil Shrestha |
| Sector | Natural Beauty & Personal Care |
| Founded | 2018 |
Vanity Wagon—About
Vanity Wagon—Founders & Team
Vanity Wagon—Name & Logo
Vanity Wagon—How It All Started?
Vanity Wagon—Business Model
Vanity Wagon—User Acquisition
Vanity Wagon—Growth
Vanity Wagon—Funding & Investors
Vanity Wagon—Startup Challenges
Vanity Wagon—Competitors
Vanity Wagon—Advisors & Mentors
Vanity Wagon—Future Plans
Vanity Wagon—Organic / Online Beauty Industry in India
Vanity Wagon—FAQ's
Pratyusha Srivastava
Vanity Wagon—About
Vanity Wagon.in is a Gurgaon based startup founded in the year 2018. It is a one-stop platform to buy genuine organic beauty products for beauty and personal care. Vanity Wagon offers the products included in the platform are toxin-free, harmful chemical-free, cruelty-free, and completely safe.
Our belief is to create a shopping experience that is not only par satisfaction but also through an informed choice. We impart a large amount of information on our products and also on the general adoption of organic products in one’s life. We want to grow as a platform that is informative, trustworthy, and fun.
What is Vanity Wagon?
Vanity Wagon app is India’s First Natural Beauty Market with its headquarters in Gurgoan. It offers all categories of products like Bath and body, skin-care, hair-care, makeup, men’s personal care, mom and baby care, beauty products, wellness products, and gifting options. The best part is that all the products available in Vanity Wagon are organic and natural.
According to some Vanity Wagon reviews has also established itself as an informative platform, where they share detailed information about various beauty products, beauty advice from experts, and the various benefits of switching to organic products.
One of the experiments that we did was with our own forum wherein we interact with individuals on a daily basis and not only reply to the queries raised by them but also post some legitimate – core information on organics and the natural personal care industry. The forum started as a pilot project but with the response, we realized how much information gaps existed in the market and decided to take it on as a long-term project.
Pratyusha Srivastava
Vanity Wagon—Founders & Team
Vanity Wagon founders are Naina Ruhail, Prateek Ruhail, and Sahil Shrestha.
Naina Ruhail is an established media influencer and professional make-up artist in India. She completed her MBA in 2012 and then went on to specialize in beauty & skincare with her education at the London School of Styling and the London School of Makeup. She has 7 years of professional experience in marketing and brand building.
Prateek Ruhail is an MBA from the University of Oxford with a Dean's Commendation Award. He has 3 years of Project Finance (Legal) and 4 years of Business Management experience. His area of expertise is a business strategy and core management. He also has led mega infrastructure project financings, thereby understanding the nuances of financial management in India.
Sahil Shrestha has an educational qualification in management and technology. Post completion of his MBA in 2012 he went on to work in different facets of operations. He is one of the main Vanity Wagon founders, as he leads the operational vertical, bringing the best of his experiences onboard.
The idea was thought of by Naina post her stint in London, UK. The market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon to create a niche space for itself. That being said Prateek and Naina went on to initiate the set-up of Vanity Wagon India when Sahil Shrestha (the operational team leader) jumped in and went on to complete the founding team.
Vanity Wagon—Name & Logo
The team wanted the startup name to focus on two strong points - ‘An Indian woman’s beauty box’ and ‘pan India coverage’. The initial names were around beauty and organic and natural. There were several names that came up, however, nothing was strong enough to focus on our two strong points – ‘An Indian woman’s beauty box’ and ‘pan India coverage’.
The Vanity Wagon logo and name is based on a beauty box that holds a Woman’s personal care needs and we want to build the whole personal care space of a Woman’s life with organic–natural products. Hence came the idea of Vanity Wagon website.
Most often women in India would refer to their beauty arsenal by the term Vanity Kit. Further, the Wagon symbolizes the team traveling from household to household, city to city and reaching every nook and corner of India, while servicing the personal care needs of an individual.
Chayanika Goswami
Vanity Wagon—How It All Started?
The idea was taking form while Naina was learning beauty & skincare at the London School of styling and London School of Makeup. She noticed that in the UK shopping for organic and natural beauty care products was easy, as there were dedicated platforms offering just organic and natural beauty and personal care products. However, in India the beauty and personal care market are fragmented.
Besides, the market research and study showed tremendous industry growth and also a promise for a brand like Vanity Wagon India, to create a niche space for itself. The idea was validated when the first stage of research was conducted about the beauty market in India. The organic beauty market with the fast growth of over 52% proved that the consumers of India were making the switch and a marketplace like Vanity Wagon would just make it easier.
With the idea in place, the question in mind was how to go about launching the market, which brands to keep initially, which products and categories to target, what consumer base to work on. With several social surveys, A&B testing, and market research the team went on to finalize all these and a point to start from. Assembling the tech team, the base work for the portal – tech, design, graphics, were put in place and the idea was executed with a turnaround time of 4 months.
The launch of Vanity Wagon website was led across all metro cities in India simultaneously with all the buzz that could be created. With a launch event for the media, blogger collaborations, social media launch strategy in place, Vanity Wagon went live for India in 1 go and started servicing over 10000 pin codes on Day 1.
Vanity Wagon—Business Model
Vanity Wagon’s business model works on an upfront discount – inventory driven model. There are many ways that you can avail Vanity wagon coupon code and offers.
Vanity Wagon—User Acquisition
The first 10 customers came in very early for VanityWagon. With a pre-launch plan in place, the company gathered tremendous traction before it went live and the first 10 customers were acquired fairly quickly (in 2 days). Vanity Wagon heavily relies on customer-centric promotions. It uses social media platforms and also paid and owned media to reach out to the target audience. As said by Prateek, owned media is working remarkably well for Vanity Wagon India.
One of the first campaigns we did worked really well for us, owing to the team's approach to it and the concept – ‘What Organic Means to You’. We did this campaign with bloggers, a few household women, and the real users out there. The idea was to understand what we need to do to make organics popular and the whole campaign was really helpful. With over 100 ideas on what organics can mean we knew which notes to hit and doing so earned great success in the short term post the campaign.
Vanity Wagon—Growth
Vanity Wagon operates out of Gurgaon (Corporate Office) and warehouses at present in Delhi With revenue growth of 100% month on month, the company is destined towards great success in the long term. Starting off with a limited brand base, it now boasts over 25 brands including some top players in Natural Beauty such as My Glamm, Ruby’s Organics, Indulge Essentials, Raw Nature, and Biotique.
The User-base continues to grow steadily at 50-70% month on month and is driven from multiple sources online and offline Vanity Wagon works closely with every customer and runs with an aim to create a communal feeling wherein every user freely converses with our experts and benefits in every possible way even if there is no transaction involved.
Vanity Wagon—Funding & Investors
Vanity Wagon funding is bootstrapped and is working towards raising early-stage investment in FY 19-20. The shareholders at present are the founding members.
The cash flow for Vanity Wagon.in funding has been fairly consistent with great support from our family and friends too. We have managed to create the right buzz in the market and are getting rewarded for that each day with our growing user-base and repeat customers – Prateek
Recently in January 2021, the company raised over $200,000 in a seed round that included investors like Agility Venture Partners, Alfa Ventures founder Dhianu Das, actoress Anita Hassanandani and angel investor Sanjay Nagi. The Vanity Wagon funding is said to be used for to expand its global footprint, onboard more brands and fulfill a larger consumer base.
Vanity Wagon—Startup Challenges
According to Prateek, the biggest challenge for Vanity Wagon app is to make the users switch. With so many nice smelling, beautifully packed chemical products in the market, the majority of the user base is content with buying products that a celebrity endorses. Natural products are comparatively newer to the space of mainstream beauty and are slowly making their place in the market.
Shubham Kumar
Vanity Wagon—Competitors
There are many platforms offering beauty and platforms online. Some of the Vanity Wagon competitors are Nykaa, Purplle, and Dermstore.
While all other platforms offer all sorts of beauty and personal care products that may or may not be natural, Vanity Wagon's USP is a dedicated platform for just natural and organic products.
Vanity Wagon reviews talk about the platform creating a space where an individual only has natural options be it in makeup, skincare, bathing essentials, or wellness. Everything on the portal is non-harmful chemical driven and makes it easy for a consumer to get hooked onto clean beauty. All our competitors motivate us with primarily being Nykaa, having done so well in the last few years. They have gone on to create a community for beauty and we look to do that for natural beauty.
Vanity Wagon—Advisors & Mentors
Vanity Wagon India has advisors from different fields and tangents including – tech, marketing, and business strategy.
Col. A S Ruhail (Retd.) with a distinguished career in the Indian Army he went on to successfully establish an educational venture. His core being strategy and business implementation, Vanity Wagon website closely associates with him on major strategy standpoints and benefits in every way possible.
Mr. Mayank Kumar (IIM Lucknow) has a successful enterprise and advises Vanity Wagon on the technical growth plans and strategies.
Mr. Vaibhav Jain is a successful entrepreneur – marketer and angel investor. He offers his support in marketing and brand building initiatives for Vanity Wagon.
Vanity Wagon—Future Plans
Te platform claimsve sold over one lakh products and registered 5 times more growth since 2019. Vanity Wagon.in has great plans for growth in the future-
- The company wants to serve customers through an omnichannel strategy, thereby aiming to open 15 stores by the end of 2022.
- Vanity Wagon vision for the next 2 years is to bring together 150 brands that are all-natural and bring out a variety for the consumers across all categories and enables them to become a consistent part of the Vanity Wagon community.
- Vanity Wagon.in is looking forward to increasing its team size to 20 members by 2020.
- The company is planning to ship Indian Organic beauty products to 5 offshore territories.
- The company is also planning to onboard over 70 brands and 50,000 new users by the end of 2021.
Vanity Wagon—Organic / Online Beauty Industry in India
According to Red Seer Consulting, the Indian online beauty market is currently pegged at $150 million. The market size is growing 10 times per year and is expected to reach $1.6 billion by 2025. The Vanity Wagon tracking and interface is easy to use on both the website and app.
The market size of organic beauty wagon products is currently $42 million. It is growing at 52% annually and will reach $143 million by 2020. Vanity Wagon believes in sustainable beauty and stands firm in its mission to educate the audience and deliver what’s best for them in the long run.
Chayanika Goswami
Vanity Wagon—FAQ's
What is a natural beauty product?
Natural products generally contain ingredients found in nature, rather than lab-made chemicals. The ingredients can be either natural or lab-made, but the key is that they're all either shown to be safe to use or there's no evidence that they're not safe to use.
Are fresh products natural?
It's clear that Fresh Skin Care formulates its skincare products to contain mostly naturally-derived ingredients to treat a variety of skin concerns. That's why they formulate advanced skincare treatments that combine both natural and synthetic ingredients that are proven to be safe and effective.
What are clean beauty products?
Clean Beauty is defined by-products that are mindfully created and produced without any proven or suspected toxic ingredients. Clean Beauty products include ingredients ethically sourced and are made with the health of our bodies and the environment in mind.
How do I know whether the selected products will counter my skin concern?
We do not speak for the products but the results speak for themselves. Every product comes with instructions and details of concerns it caters to. Just read the description and you’ll know which product is tailor-made to solve your issue.
How do I know whether the product is safe and effective?
Every product enlisted at Vanity Wagon comes with a transparent revelation of ingredients and their benefits. Our users also love and leave the basis of their reviews their experience, which will help you further to make a wise buy-decision.
Do loyal Vanity Wagon customers get added benefits?
Absolutely. Say yay! We let the organic product lovers avail of discounts every now and then. You also get a chance to share coupon codes with your friends and family and earn reward points while they shop, which you can use while making your purchases.
What are the Vanity Wagon competitors?
The competitors of Vanitywagon are Nykaa, Purplle, and Dermstore.
Author: Chayanika Goswami
Source : https://startuptalky.com/vanity-wagon-buy-natural-beauty-products/
Date : 2021-08-19T16:30:00.000Z