Using celebrities as endorsements has always been a fantastic idea for any company. The entire appearance of an ambassador is to clearly draw customer attention, which is why firms are increasingly using celebrity brand ambassadors to promote their business. Incorporating a well-known superstar into a business increases the likelihood of it being purchased. Celebs are well-known and influential, with a large following, so it's understandable that advertisers would gain from employing them to connect with their target demographic.
Hiring celebrities enhances the credibility of the business. By selecting and promoting the correct celebrities and endorsements for their services, businesses get more legitimacy. Celebrities are unquestionably skilled at marketing, and they have simple access to a large group. These are people who enjoy taking images and have them published in publications, blogs, social media, and other places. As a result, using a well-known celebrity to promote your brand will have a huge impact on your target demographic and beyond.
Celebrity power can help sell more things, especially when the star is the youngest Jonas Brother, Nick Jonas. A business can benefit greatly by making Nick Jonas the face of their ad campaign. Having Nick Jonas endorse a brand could be a good idea because it will give the brand maximum attention from his large audience and fan following. Nick Jonas is a well-known singer, songwriter, and actor from the United States. He has a large fan base, particularly among young people. Businesses would love to take advantage of his influence and hire him as the face of the brand.
Nick Jonas has been a part of many advertisements like Bayer, Diet Coke, Dexcom and many other brands. His massive audience is perfect for the businesses to advertise their products and services. The well-known benefit of celebrity endorsement is that it makes the advertisement more memorable, and fans remember it because their favorite celebrity is in it. Any company that works with Nick Jonas knows that the ad will generate a lot of talk among his followers and will be a wonderful marketing opportunity.
Following are the brands that were endorsed by Nick Jonas :-
Alan Joseph
Bayer Diabetes Care
Bayer Diabetes Care is a division of Bayer, a multinational corporation focused on health care, diet, and high-tech products. Bayer Diabetes Care is a division of Bayer HealthCare, which offers treatments and diagnostics for a wide range of illnesses. Bayer Diabetes Care has been actively involved in improving diabetes wellness and testing since 1941, when it developed the first practical glucose in urine test.
By partnering with Bayer Diabetes Care to give young people and their families the support and encouragement they need to help simplify life with diabetes, Nick Jonas, the youngest member of the Jonas Brothers, has developed his responsibility as a diabetes spokesperson.
Nick, who was diagnosed with type 1 diabetes at the age of 13, is proud to share his personal experience because he understands that many young sufferers feel lonely and ashamed. Nick believes it's critical to share what he's experienced and what has worked for him with those who might be experiencing similar feelings.
Bayer and Nick both want to help people with diabetes simplify their lives by attaining "Simple Wins," which are little, everyday successes that add up to major differences over time. A Simple Win for Nick is encouraging other children with diabetes to believe that they can achieve their goals and to have a positive outlook.
PV Vyshnavi
Creative Recreation
Creative Recreation is a shoe company based in Los Angeles. It collaborated with Nick Jonas to create a capsule collection of footwear. Nick and the company came up with a six-piece collection of low-top and high-top sneakers. Nick Jonas was hired to serve as a brand ambassador for the Creative Recreation and also advertise his new collection with the company.
Nick's massive fan base and social media reach were known to aid the brand and their new collection became a huge success. When it comes to celebrity sponsorships like this, there are always insane benefits.
Nick Jonas also recorded some acoustic tracks at the Creative Recreation Sole Sessions and it was also a big part of the advertisement and marketing for the new line. Fans also had the chance to win many contests organized by the company and the winner got to meet Nick Jonas. The strategy worked as it got the fans all excited for the launch.
Dexcom
Dexcom, Inc. is a company that develops, manufactures, and distributes continuous glucose monitoring systems for diabetes management. It operates internationally with headquarters in San Diego, California. The company joined with Nick Jonas to launch a global campaign called “Time In Range”. The campaign's purpose was to raise diabetes awareness and emphasize the necessity of TIR, particularly among diabetic patients.
Nick Jonas is the ideal spokesperson for the campaign because he has type 1 diabetes and adheres to TIR and regular blood sugar checks. It was intended to raise awareness among diabetics about the benefits of using enhanced CGM technology instead of painful needle pricking to monitor their blood sugar levels.
Dexcom also played an advertisement for the campaign during Super Bowl LV on Feb. 7, 2021. It featured Nick Jonas and was intended for people with diabetes who are still using old-fashioned methods. The ad showed how technology has changed over the years and how much more advanced and reliable CGM is.
Diet Coke
Diet Coke is a sugar-free version of coca cola with artificial sweeteners instead of sugar, which makes it calorie-free. It is mainly consumed by people who are calorie conscious or consume limited sugar. It was first launched in the United States of America on July 8, 1982. Diet coke used to have aspartame for sweetener. The sweetener combination, according to the corporation, is tailored to each country's regulations and consumer preferences.
Nick Jonas is a Diet Coke endorser who has promoted the brand extensively through his music and interviews. A popular personality like Nick Jonas is a great asset the company wants to advertise its product and make it even more popular among his young fans. Nick is a diabetic so it explains why he likes sugar free coke and advertises it to his fans.
Conclusion
Nick Jonas has a long list of achievements to his name. He began alongside his siblings but has since established himself as a solo performer, songwriter, and actor. Nick Jonas is well-known for exclusively endorsing ventures that he believes in. As a result, he has a large number of devoted followers who look up to him. He has the power and popularity to entice brands to collaborate with him. It's a terrific way to get the word out to a large number of Nick Jonas fans.
FAQs
Is celebrity endorsement good or bad?
A celebrity endorsement can give a brand a lift and increase its exposure. However, it can sometimes lead to a slew of difficulties. The brand's reputation can be tarnished by a celebrity's bad behavior.
Is Nick Jonas Diabetic?
The singer announced in 2007 that he has type 1 diabetes.
What is the Nick Jonas net worth?
In 2021, Nick Jonas is estimated to have a net worth of $50 million.
Author: Roshni Tamta
Source : https://startuptalky.com/nick-jonas-endorsed-brands/
Date : 2021-08-17T11:03:17.000Z