Cricketers are similar to movie stars that have a huge commercial appeal. This is why many upcoming cricketers including Shreyas Iyer are currently in demand for endorsing products. Shreyas Santosh Iyer is an Indian cricketer who currently plays for the country in international cricket, Mumbai’s cricket team in the domestic cricket and Delhi Capital in the Indian Premier league.
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India. The cricketer made his debut in 2014 to 2015 Vijay Hazare Trophy by playing for Mumbai, in which he scored over 273 runs in the tournament at an average of 54.
Shreyas helped the Under-19 team by hitting back-to-back half-centuries in the playoffs which led to India to finish fifth in the 2014 World Cup. He also played Ranji trophy the same year with an impressive score of 809 runs with an average of 50.56 making him the 7th highest scorer of 2014 Ranji Trophy.
He has also given top performances in 2016 to 2017 Ranji trophy, 2018 to 2019 Vijay Hazare trophy tournament, 2018 to 2019 Deodhar Trophy, 2018 to 2019 Syed Maushtaq Ali trophy. Shreyas became popular after he became a part of the Delhi Capital Team after being auctioned in 2015 Indian Premier League. In 2018, he became the youngest capital to lead the Delhi Daredevils team in the IPL history.
Shreyas Iyer was retained by the Delhi Capitals IPL team up until 2019, the cricketer also helped the team reach playoffs after seven years. In 2020’s IPL season, Shreyas continued as a captain making the team reach finals for the first time. BCCI describes the cricketer that has the ability to mix power game with classical approach and known for his sharp fielding in the IPL.
In 2021, Shreyas Iyer became a part of Lancashire for 2021 season of Royal London One Day Cup. The net worth of Shreyas Iyer is estimated to be $4 million in 2021. He is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals. The brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Dream11, CEAT etc.
BoAt
Google Pixel
Manyavar
Fresca Juices
Myprotein
CEAT
Dream11
Frequently Asked Questions
Here are the list of brands endorsed by Shreyas Iyer.
BoAt
BoAt is one of the top consumer electronics company in India, that was initially founded by Sameer Mehta and Aman Gupta in 2013. The company has its headquarters based in New Delhi and is known for wide range of products like headphones, speakers, mobile phone accessories, smartwatches, stereos, electric shavers, travel chargers, premium cables, power banks, sound bars, etc.
In 2020, BoAt became the fifth largest wearable company in the world as it had a market share of 3.5% in the global market. Shreyas Iyer was signed as BoAt's brand ambassador in 2020. Shreyas Iyer has been featured ad campaign with the tagline of “Sound of the Champions”. This ad is said to be targeted towards fitness and music enthusiasts. With Shreyas in their side the brand is hoping to strengthen the brand narrative of offering products that are high tech, best in style and good for strenuous exercises.
Commenting on the association, Aman Gupta, the co-founder of BoAt said that, the cricketer’s youthful persona and dynamism goes perfectly with BoAt. BoAt has also been the audio sponsor for six IPL teams and has previously signed cricketers like KL Rahul, Shikhar Dhawan, Jasprit Bumrah, Rishabh Pant, and Prithvi Shaw as their brand ambassadors.
Google Pixel
Google Pixel is one of the top consumer electronics company that was developed by Google. The pixel brand was first introduced in 2013 with their laptop Chromebook Pixel. Google Pixel is known for its products such as the Pixel Smartphones (Pixel 3a & 3a XL, Pixel 4 & 4 XL, Pixel 5, etc.) Pixel tablets (Pixel C, Pixel Slate), Laptops (Chromebook Pixel, Pixelbook) and Accessories (Pixel Buds, Pixelbook Pen, etc.). These products can be run with the Chrome OS or the Android operating system.
In 2017, the company signed the then Indian cricket team coach and Shardul Thakur, Mayank Dagar and Shreyas Iyer to endorse the Google Pixel 2. The #daywithpixel2 ad campaign featured all cricketers where they showcase the features of Google Pixel 2 when they spend a day where they out for lunch and a supposed outing away from the camp with Google Pixel 2. This ad campaign became viral as it has garnered over 3 million views.
Alan Joseph
Manyavar
Manyavar is one of the most well-known ethnic fashion brands in India. The company was initially founded by Ravi Modi in 1999 where it only sold men’s ethnic wear. The company has now become synonymous for its wide range of wedding wear, festive wear, fusion wear for men, women and even children. As of now, Manyavar has over 600 stores across in more than 200 cities including 120 flagship stores and over 13 international stores in countries UAE and America.
It also has more than 4000 employees around the world. Manyavar has so far, many famous brand ambassadors such as Virat Kohli, Anushka Sharma, Ranveer Singh, Kartik Aryan, Alia Bhatt, Amitabh Bachchan, etc. The company also signed Shreyas Iyeras an endorser for the #Manyavarwalidiwaali campaign in 2018. The cricketer can be seen dancing with a kid while wearing a Manyavar kurta. This ad also features other cricketers like Virat Kohli, Umesh Yadav, etc.
Fresca Juices
Fresca juices is one of the fastest growing natural fruit brands in India. The brand is a under the FMCG company known as Bankey Behari foods was started by Akhil Gupta in 1999. The company is known for its products such as Jams, Pickles, Tomato Ketchup, Chutneys and Syrups. In 2010, the company also started manufacturing delivering fresh and authentic fruit juices with diverse flavors.
Fresca Juices has now become a household name because of its wide variety of nutritious flavors essential for a healthy lifestyle. The company is known to have over 200 plus distributers across the country. The brand signed Amrya Dastur and Shreyas Iyer as its brand ambassador in 2021.
The cricketer has appeared in ad campaigns in a unique fun-filled avatar, where the cricketer talks about situations when life gives you tough situations, he just grabs the drink to bring it back on track. The tagline of the campaign is #TheFrescaLife, with this campaign the brands aim to strengthen its leadership position in the fruit drink market in India.
Myprotein
Myprotein is a leading sports nutrition company was originally founded by Oliver Cookson in 2004. The company is known for its products such as sports nutrition products, gym clothing, protein powders, nutritional shakes and drinks, vitamins and healthy high-protein snacks. The brand is a subsidiary of Hut Group and is currently the Number 1 in Europe while operating in over 70 countries.
Myprotein became so popular because its products are high quality, vitamins and minerals, high-protein foods, snack alternatives, and performance clothing. The brand signed Shreyas Iyer as its brand ambassador in 2021 during the 14th season of the Indian Premier League. With Shreyas Iyer endorsing its products, the brand aims to utilize the cricketer’s strong social media presence in order to connect with more sports enthusiasts and spread the benefits of Myprotein.
According to the cricketer, professional athletes, have to focus on fitness and body conditioning and maintain correct levels of protein and vitamins to support their strength training and conditioning, that’s where brands like Myprotein help in keeping a balanced regime.
Ipsita Acharya
CEAT
CEAT is a multinational tyre company which is a subsidiary of RPG Group. The company is a leader in manufacturing tyres for passenger cars, cycles, SUVs, two-wheelers, trucks and buses, light commercial vehicles, earth movers, fork lifters, tractors, trailers, and even autorickshaws. CEAT exports to countries across Africa, Americas, Australia, Asia, and have a production capacity of over 800 tonnes per day and 165 million tyres annually.
The company was initially founded by Virginio Bruni Tedeschi in 1924 but was acquired by RPG Group in the 1990s. CEAT has had a history of choosing cricketers like Rohit Sharma, Mayank Agarwal, Ajinkya Rahane as its brand ambassador especially during IPL seasons.
In 2019, the company signed Shreyas Iyer as its brand ambassador in 2019, according to the deal the CEAT logo will permanently be features donned on the bats used by Shreyas Iyer. Commenting on the association, the cricketer said that it is his pleasure to be associated with CEAT as it has always supported and boosted cricket in the India.
Dream11
Dream11 is a leading Indian fantasy sports company that was founded by Harsh Jain and Bhavit Sheth in 2008. The company allows its user to play fantasy cricket, hockey, football, kabaddi and basketball. As of 2014, Dream11 is known to have over 1 million registered users which grew to 2 million in 2016 and up to 45 million in 2018.
In 2019, the company was the first Indian gaming company to become a unicorn. In 2021, Dream11 launch six multimedia campaigns during the 2021 Indian Premier League. The ad campaigns feature cricketers like Rohit Sharma, MS Dhoni, Shikhar Dhawan, Hardik Pandya and Shreyas Iyer that seen playing fantasy cricket with their neighborhood teams.
The tagline of the ads is 'Team Hai Toh Mazaa Hai', and revolves around fans and their love for cricket. The ad campaign also showcases the importance of having a team in real life to enjoy playing sports just like how the users of Dream11 can play their favourite sport by making their own teams.
Conclusion
Shreyas Iyer has recently emerged as a promising prospect for the Indian cricket team. At the age of 26, Shreyas Iyer has become prolific top-order batsman known for his fearless style of batting and high strike rate. Many media outlets have even compared him to iconic cricketers like Virender Sehwag. Shreyas Iyer has always actively promoted brands on social media where he has a huge fan following, which has helped him grow in the advertising world.
Frequently Asked Questions
Who is Shreyas Iyer?
Shreyas Iyer is a right-handed top order batsman that plays in all forms of cricket like One day International (ODIs), Twenty20 International, Indian Premier League, Under 19 Indian cricket team, etc for India.
What is the net worth of Shreyas Iyer?
The net worth of Shreyas Iyer is estimated to be $4 million as of 2021.
What are the brands endorsed by Shreyas Iyer?
The brands endorsed by Shreyas Iyer are BoAt, Fresca Juices, Myprotein, Google Pixel, Manyavar, Daikin, Volini, Dream11, CEAT, Ramraj Vest, etc.
How much does Shreyas Iyer charge for endorsements?
Shreyas Iyer is known to charge over Rs. 20 to Rs. 30 lakhs for brand endorsement deals.
Author: PV Vyshnavi
Source : https://startuptalky.com/shreyas-iyer-endorsed-brands/
Date : 2021-08-01T10:30:00.000Z