Working with media personalities like Kylie Jenner as their Brand Ambassadors must be like a dream come to for many companies. Kylie Jenner is a socialite, model, businesswoman, founder, and owner of Kylie Cosmetics. Kylie first came into the limelight when she starred in the family-based Reality TV show named Keeping up with Kardashian at the age of 14.
Despite hailing from a famed family, she has managed to become a business mogul of a cosmetics company that sold more than $630 million worth of makeup in just two years from its launch. Since 2017, Kylie has been the youngest person to appear on the list of Forbes Celebrity 100. She has starred in various spin-offs including her own show called Life of Kylie in 2017.
Kylie was also credited by the New York Post for being the most influential celebrity in the fashion industry in 2018. The Jenner sisters co-authored a dystopian science fiction novel named Rebels: City of Indra - The story of Lex and Livia which was said to be loved by their fans but disapproved by critics. The celebrity has appeared in the music videos of artists such as Jaden Smith, PartyNextDoor, Justine Skye, Cardi B, Justin Beiber, etc.
The beauty entrepreneur has graced the covers of magazines such as Vogue (Hong Kong, Czechoslovakia), Playboy, Glamour, Forbes, Paper, Wonderland, Fault, Seventeen, Harper’s Bazaar, Elle, LOVE, Teen Vogue, Grazia, Allure, GQ, etc. According to Forbes, Kylie became “the youngest self-made billionaire of all time” in 2019. The Net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021. She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.
Being one of the most influential people on Instagram, Kylie is mostly seen endorsing luxury fashion and beauty brands. As per a report by Forbes, Kylie is known to have earned over 20% of her $18 million earned by endorsing Pacsun and Puma in 2016. Some of the brands endorsed by Kylie Jenner are Pacsun, Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.
Here are the brand endorsed by Kylie Jenner
Kylie Cosmetics
Puma
Adidas
Calvin Klein
Beats x Balmain
Skims
FAQ
Kylie Cosmetics
Kylie Cosmetics is one of the leading cosmetics brands in the world. The billion-dollar company was first started by Kylie Jenner and her mother Kris Jenner when launched a lip kit under the Seed Company. After the product sold out, Kylie decided to start her own cosmetics company known as Kylie Cosmetics.
In 2019 Kylie sold over 51% stakes to Coty Inc for $600 million. The Beauty mogul has collaborated with all her sisters (Kim Kardashian, Kourtney Kardashian, Khloe Kardashian, and Kendall Jenner) and her mother Kris Jenner to make a Makeup collection.
After the success of the brand, Kylie then branched out in the skin-care market with Kylie Skin. According to the WWD Beauty Inc’s Top 100 list, Kylie Cosmetics was ranked 73 with an estimated $360 million in sales in 2018. WWD also reported that Kylie Cosmetics generated over $200 million in sales, with Kylie skin contributing $25 million. Kylie Jenner has been at the forefront of its ad campaigns that sometimes also feature her sisters.
Puma
Puma is the third-largest sportswear manufacturers in the world. The German multinational company is known for its casual and athletic footwear, apparel, and accessories.
Puma was initially founded by Rudolf Dassler in 1948 and has its headquarters based in Herzogenaurach, Germany. Both Puma and Adidas were created after the sibling rivalry that took place between Rudolf and his brother Adolf Dassler in 1924. As of 2017, Puma is said to have more than 13,000 employees worldwide and is available in over 120 countries.
In 2016, Puma signed Kylie Jenner with a partnership deal that includes an exclusive sneaker collaboration. Kylie created a line of footwear with the brand and which worked on the website design, e-commerce infrastructure, logo, and product design.
Kanye West (founder of Yeezy that is under Adidas) took to social media to denounce the deal saying that the entire Kardashian family is “Team Adidas”, but the partnership went on to becoming official. Kylie was also featured in the brand's Spring/Summer women's training campaign that launched in April 2016.
Adidas
Adidas is the second-largest sportswear manufacturer in the world and is known worldwide for its iconic three-stripes logo. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf founded Puma. Both the companies have their headquarters in Herzogenaurach, Germany. Little did they know that few years down the lane and the companies would be among the top sportswear companies in the world. The company is known to have generated over €21.915 billion in revenue in 2018.
Adidas Group comprises of Reebok, Bayern Munchen, and Runtastic, while Yeezy's line of footwear and clothing is in conjunction with Adidas. And since Kanye is the co-founder of Yeezys, the Kardashian- Jenner clan supports Adidas. This is why Kylie Jenner dropped the Pumas deal and became the new face of Adidas Falcon sneaker in 2018.
The reality TV star was featured across a series of ad campaigns whose style demonstrated strong reference to the 90’s period. The company statement on the campaign said that “As a life-long fan of the brand, Kylie embodies the bold spirit of Falcon and the company is pleased to announce her as the face of the campaign.’
Calvin Klein
Calvin Klein is a leading fashion house that has its headquarters in Manhattan, New York City. The company was founded by the renowned designed Calvin Klein in 1968, the brand is currently specialized in Leather, lifestyle accessories, home furnishings, perfumery, jewelry, watches, and ready-to-wear clothes.
Calvin Klein has a strong foothold in both the retail market space as well as the Haute Couture. The company has over 11,500 employees worldwide and is available in 110 countries. In 2019, Calvin Klein sales exceeded $9 billion and were acquired by PVH Corp in 2003.
In 2018, the brand signed not only Kylie Jenner but also her sisters Kendall Jenner, Kim Kardashian, Khloe Kardashian, and Kourtney Kardashian as the brand endorsers for Calvin Klein’s new family-oriented jeans and underwear campaigns.
The #MyCalvins Campaign was shoot at different locations, barn settings, outfits and the focus on family unity is what drew the sisters to the idea. Commenting on the campaign Kourtney Kardashian said that, they definitely are a modern American family, and Calvin Klein embodies Americana.
Beats x Balmain
Balmain is an iconic French luxury fashion house that was founded by Pierre Balmain in 1945. While Beats by Dre is another major consumer audio products manufacturer. This is why two companies collaborate in creating a collection with Kylie as the brand endorser in 2017.
The collection was made because of the love and appreciation for music and to celebrate today’s diverse, opinionated and innovative lovers of music and fashion. Olivier Rousteing the current creative director of Balmain said that He can’t differentiate between music and fashion and that collaboration happened completely naturally.
The stylish and fashion-forward collection starts at the range of $599.95 for headphones and $249.95 for earbuds, which are available in the colors of safari and khaki. It was also ion was to be built on the theme of Urban Safari and the products are like works of art. Kylie Jenner was the face of the Collab and was the part of an ad campaign that showcases the Powerbeats 3 Wireless earbuds and Beats Studio Wireless over-ear headphones of the Balmain x Beats collection.
Skims
Skims is a solution-oriented brand that was started by Kim Kardashian in 2018. The brand is known for its range of underwear, loungewear, and shapewear. Kardashian West owns a majority stake in closely-held Skims, according to Forbes the shapewear company is worth $500 million. Kylie and the other sisters were a part of many skims multimedia ad campaigns.
Conclusion
Kylie Jenner is well known for being the youngest of the Kardashian-Jenner clan and for her role in Keeping up with the Kardashians. Kylie is currently one of the most influential people on social media and has a powerful personality in the makeup and fashion industry.
Despite being a Beauty Mogul, Kylie has contributed and donated a lot towards charity and the needy. She currently has over 250 million followers on Instagram and 38.7 million followers on Twitter and is always in demand by major fashion labels. Kylie has so far done a great job of branding herself as a trendsetter and is constantly endorsing brands on Instagram.
FAQ
Who is Kylie Jenner?
Kylie Jenner is a socialite, model, businesswoman, and founder of Kylie Cosmetics.
What is the net worth of Kylie Jenner?
The net worth of Kylie Jenner is estimated to be more than $1 Billion as of 2021.
What are the brands endorsed by Kylie Jenner?
Some of the brands endorsed by Kylie Jenner are Puma, Kylie Cosmetics, Skims, Adidas, Calvin Klein, Kendall x Kylie, Beats x Balmain, Nip + Fabs, etc.
How much does Kylie Jenner charge for endorsements?
She is known to charge over $1.2 million for a single endorsements post on Instagram, as she is the fifth most followed person on Instagram.
Author: PV Vyshnavi
Source : https://startuptalky.com/kylie-jenner-endorsed-brands/
Date : 2021-08-27T07:30:00.000Z