Like every year, Indians are set to celebrate Raksha Bandhan this year on 21st August 2021. Raksha Bandhan is a beautiful gesture that symbolises a relationship between a brother and sister that is embellished by care, protection and support.
It is not only a time for celebration but also for great business! Every year, various brands use this opportunity to pitch in their products in the most suitable way to augment their sales during the season of brotherly love.
Last year, even amidst the raging pandemic, we had brands like Cadbury, Myntra, Bajaj Motors etc., coming up with unique offers for the customers. They sure did garner a lot of profit through that. This article will explore the plans and offers of brands during Raksha Bandhan 2021.
Flipkart
Cadbury
Amazon
The Man Company
Indian Gifts Portal
Ferns N Petals
Myntra
Nykaa
FAQ
Flipkart
This popular e-commerce platform is all set to make the best of this year's Raksha Bandhan. They have announced up to 90% off on gift sets starting from Rs. 29 and more. It is an excellent place to buy gifts for your siblings as Rakhis that costs 399 INR are on sale for 39 INR.
This is in line with the independence day sale that is about to commence. Flipkart have truly recognised the impact and popularity they can gain once they lower the prices.
Cadbury
Cadbury is one company that has never failed to mesmerise customers and also make the most profits during Raksha Bandhan. In fact, they have a vital role in popularising the event across India, which was once restricted to North India.
Their ads have always stood out in people’s memory. This year, they have come up with a gift box. You can also avail up to 15% offer on the same.
Apart from the gift boxes priced at 699 INR and above, you also have an option to personalise the gifts. This is an excellent opportunity for people who are looking for a sense of authenticity. It becomes customised in a unique way.
Amidst all the chaos and restrictions that are caused due to the pandemic, it is likely that many people will take up this option
Amazon
Following the trail of Flipkart, Amazon has also declared various offers with regard to Raksha Bandhan. The most undeniable one is the 80% off on fashion items.
They have taken a step further to include things beyond Rakhi, going by the logic that there will, of course, be something given beyond Rakhi during Raksha Bandhan.
That being said, such an offer is definitely going to attract lots of customers. Apart from that, Amazon has also declared 70% off on gifts and Rakhis apart from fashion.
The Man Company
As usual, keeping up with their practice, The Man Company has also decided to celebrate Rakhi by raining offers on the customers. They have released a few Raksha Bandhan combos on which customers can get off up to 32%.
Men’s quality grooming products being inherently expensive, this offer will be a great refuge to the customers. The Man Company has relied on the likelihood of men being gifted with grooming products from a reputed brand like them.
Alan Joseph
Indian Gifts Portal
This Mumbai based company known for its personalised, floral, gourmet and handmade gifting products has announced up to 70% off on Rakhis during the season. The offer also assures one-day delivery, which is likely to improve their businesses during the peak season.
Ferns N Petals
India’s largest flower and gift retailing brand is not behind in the game at all. They have a worldwide network with over 320 outlets spread across 100+ cities. Knowing exactly where and what to pitch, the brand has slashed prices for their chocolate boxes during Raksha Bandhan to 249 INR.
They have also introduced a new range of products which they can personalise along with the Rakhi. These are priced at 299 INR. They also have improvised gifts during the pandemic with digital gifts. With their novelty and safety, these digital gifts are expected to be warmly welcomed by the people.
Myntra
Myntra, being the online fashion destination for Indians, has announced offers before Raksha Bandhan. They have introduced a Half Price Store, which gives flat 50% off on everything within it. It not only augments the sale during Raksha Bandhan, but also all other non-festive purchases too.
Nykaa
During the season of Raksha Bandhan, Nykaa is also all set to attract customers. They have announced a 50% off on selected beauty products. In their gift store, they have included various other offers too for women and men. Makeup products are generally pricey; in that pretext, this offer will ensure a good purchase for a lot many make-up enthusiasts.
Ashwini
Other Brands that are Celebrating Raksha Bandhan
- FlowerAura
- Fourseven
- Bigsmall
- Ajio
- Zoomin
- Rakhi Gifts
Conclusion
Raksha Bandhan is a time of joy and happiness, not just for the people but also for businesses. Brands that know how to monetise on people's cultural values and emotions of people gain a lot of profit through proper advertisements, strategic pricing, and efficient pitching of products.
Celebration for brands means, better business and more profits. In that regard, all these brands have celebrated and are going to celebrate Raksha Bandhan in the best way possible.
FAQ
When will be the Raksha Bandhan celebrated in 2021?
Raksha Bandhan will be celebrated on 21 or 22 August in 2021.
Which brands are celebrating Raksha Bandhan?
Myntra, Amazon, Flipkart, The man company, Nykaa are some of the top brands celebrating Raksha Bandhan in 2021.
What are some of the best gifts to gift this Raksha Bandhan?
Personalized Mugs, Chocolate Bouquet, Personalized keychain, and Photo Frames are some of the best best gifts you can gift this Raksha Bandhan.
Author: Anagha S
Source : https://startuptalky.com/brands-celebrating-raksha-bandhan/
Date : 2021-08-15T09:30:00.000Z