Gifts never fail to delight us, well almost every one of us! Unpacking our presents while being thrilled is a feeling that we simply long for and which is bound to get our dopamines racing beyond measure. Gifts are traditionally exchanged in a wide variety of cultures, on a range of festivals and other occasions among people of different religions and ethnic groups. These presents were generally bought from the gift shops earlier but with the advent of digitalization, things have taken a slight turn for the good.
Yes, we are talking about the purchases, which have gone digital. Gift shops have come live digital with their exhaustive range of gift products of a mix of categories. They are affordable and available to everyone delivered right at their doorsteps.
Raksha Bandhan is one of the popular occasions that symbolizes the unbreakable bond between brothers and sisters, with its roots deep into the Hindu tradition. Furthermore, it is one such festival where gifts are mandatory. This is the reason why gift shops had always appeared to be flocking with both men and women queuing up to buy presents for their brothers and sisters. Here's A Guide to Start Your Own Customized Gift Shop Business.
The same thing is now followed only with the exception of the gifts, which are now bought online in most cases. However, with the rise of the competition of online gift shops, marketing for their gift products has turned into a wide and colorful canvas for budding entrepreneurs, marketing enthusiasts, and other individuals.
With Raksha Bandhan 2021 ahead, gifting startups cannot simply take a break from their marketing. Here in this article, Startuptalky brings to you different gifting startups and how they are marketing their products on Raksha Bandhan 2021.
GIVA
| Startup Name | GIVA |
|---|---|
| Spokesperson | Ishendra Agrawal (Founder) |
| Headquarters | Bangalore |
| Industry | Fashion |
| Website | giva.co |
GIVA, being an affordable premium jewelry startup, is witnessing a paradigm shift in consumer behavior related to the gifting culture with people exploring options like silver rakhis that can be cherished for a longer time. There is an increase in sales of Rakhi gifts by 25%. The maximum demand is for products like sets, pendants, and rings around 1500INR where affordability and the premium feel of the product drive the demands. The most prominent trend visible was girls buying gifts for their sisters on pertaining to 20% of the entire sales.
In this Raksha Bandhan, GIVA's silver rakhi came with a designer box of roli chawal and a rakhi wish card for the brothers. It introduced traditional rakhi designs as well as some quirky designs in silver. The affordable price range and ease of sending rakhi online helped it gain customers from all parts of the country.
The marketing activities mainly focussed on establishing silver rakhi and silver jewelry gifts as an alternative to the traditional rakhis and gifts. We created short videos which ran on our Instagram channel, YouTube, Facebook, etc. We also leveraged OTT platforms like Hotstar, Sony, Zee5 to name a few out of which the maximum conversion and reach is dominated by Hotstar leading to an increase in our reach in tier 2 and tier 3 cities as well.
Vrou
| Startup Name | Vrou |
|---|---|
| Spokesperson | Sai Ramamurthy (Founder) |
| Headquarters | Surat |
| Industry | Fashion, Lifestyle |
| Website | vrou.in |
Commenting on the Gifting startups on Raksha Bandhan, Mr. Sai Ramamurthy, Founder, VROU said, the global gifting market is estimated to be around 475 billion dollars, with India having a significant contribution in the global market share. According to a research report, India has a contribution of around 65 million US Dollars at present and it is expected to increase up to 84 billion USD by the year 2024.
Raksha Bandhan is here and all the gifting startups are emerging with fresh ideas and techniques to generate the best of sales. The growing gifting startups are going strong with their marketing game. This year we're witnessing enormous growth for customized gifts and Rakhi, where startups are going strong with their personalized gifts, quick delivery, and their unique idea. Apart from a range of innovative products, brands have also started to use attractive packaging for their products to appeal to the customers. Each startup emphasis on their unique essence, but all focuses on one thing that is a beautiful thought of cherishing and adding value to the brother-sister bond.
"The marketing technique about these startups still remains a mystery, yet one that all of them are focusing on is an emotional marketing technique because in the end feelings matter!"
Anagha S
Sukkhi
| Startup Name | Sukkhi |
|---|---|
| Spokesperson | Bhavesh Navlakha (Founder & CEO) |
| Headquarters | Mumbai |
| Industry | Fashion Jewelry |
| Website | sukkhi.com |
Rakhi, as we know, celebrates the bond between brothers and sisters. Sukkhi with its popularity for fashion jewelry and wide collection of designer Rakhis is back with its new designs across different colors and models, while also providing a traditional touch with the roli/chawal and modern celebrations with a thoughtful card. While the pandemic has widened the distance between brothers and sisters, the hassle-free ordering and quick delivery through Amazon, all from the convenience of your home, imbibes a sense of in-person joy at prices starting from just 149/-. Furthermore, the brand offers elegant jewelry to complete any festive look. Brothers can also delight their sisters with a beautiful piece of jewelry from Sukkhi's gifting collection.
ATHUL C K
Zenith Drinks (Auric)
| Startup Name | Zenith Drinks Pvt Ltd. |
|---|---|
| Spokesperson | Deepak Agarwal (Founder) |
| Headquarters | Delhi |
| Website | TheAuric.com |
Zenith Drinks Presents: Auric Gifting Catalogue
| Content | Price | SKU Size | Delivery |
|---|---|---|---|
| Masala Premix Tea + Elaichi Premix Tea + Clay Kulhad + Potpourri | Rs. 1000 | 10 Sachets x 2 Tin, 140ml (Kulhad) | Free |
| Masala Premix Tea + Elaichi Premix Tea + California Premium Almonds | Rs. 1500 | 10 Sachets x 2 Tin, 250g (Almonds) | Free |
| Copper Mug + Masala Tea with Moringa | Rs. 750 | 250g (Tea), 475ml (Mug) | |
| Hot Chocolate with Ashwagandha + Ragi Almond Cookies | Rs. 750 | 250g (Chocolate), 10 x 14g (Cookies) | Free |
| Gourmet Coffee with Turmeric + Stainless Steel mug with Cork coaster | Rs. 1250 | 200g (coffee), 250ml (Mug) | Free |
| Sampler Box + Copper Bottle | Rs. 1425 | 9 x 250g (Beverages), 10 x 14g (Cookies) | Free |
EMotorad
| Startup Name | EMotorad |
|---|---|
| Spokesperson | Kunal Gupta (Co-founder & CEO) |
| Headquarters | Pune |
| Industry | Electric Vehicle |
| Website | emotorad.com |
EMotorad Presents - GIFT YOUR SIBLING A RIDE TO REMEMBER
This Rakshabandhan, present your sibling with a gift of wellbeing and joy. We are living in times when staying fit and finding your ‘me-time’ is precious. So, why not celebrate this special bond with the simple pleasure of riding an e-bike? The Indian EV startup, EMotorad brings you more than one reason to celebrate. Their range of premium e-bikes will be your perfect out-of-the-box gift for this beautiful occasion.
Here are the three amazing e-bikes you can choose from:
1.EMX
EMX is India’s first dual suspension e-cycle with long battery life. Along with a lifetime warranty on frames, it comes with EM’s community access. It is the best-in-class product for quality performance.
Price: INR 54,999
2.T-REX
With a pedal-assist range of 60 Kms and a throttle range of 35-40 km, T- REX is designed for rough terrains. It also comes with dual disc brakes, 374-watt power output, an 866 LCD display, and a battery of 36V 7.8 Ah.
Price: INR 38,999
3.Doodle
A high caliber, foldable e-cycle with the finest fat tires - Doodle is the SUV of electric bikes to reduce human effort. Made for the urban lifestyle, the responsive e-brakes ensure safety when riding in high traffic areas, increasing your productive time and keeping you fit. With a removable battery, Doodle comes with a throttle range of 35-40 km and 60-65 km on the pedal assist.
Price: INR 75,999
You also stand a chance to take away accessories worth ₹3000 home. So, what’s stopping you from owning EM’s e-bikes? Gear up and give your sibling a surprise to remember stacked with love.
Contact Details
Where: Wheelzip, Shop No 43, Vision Flora, Kunal Icon Road, Pimple Saudagar, Pune, Maharashtra 411027
Wheelzip Number: 8010021802 Or you can visit: hwww.emotorad.com
Also Read: Top 7 Alternatives to Ola Electric Scooters in 2021
Conclusion
Marketing has been more interesting with each passing day but what it really aims at is driving convincing sales through them. The marketing strategies of these gifting startups are creatively innovative and gripping, which are bound to hook people in. We hope they turn out to be successful as well, in their own specific ventures! Happy Raksha Bandhan 2021!
Author: Jeenal Jain
Source : https://startuptalky.com/gifting-startups-raksha-bandhan-marketing/
Date : 2021-08-21T09:55:39.000Z