LinkedIn Learning is an American online educational platform. It's the live example of the fact "Learning is never late". It has three broad streams of courses offered. They're business-related, technology-related and creativity related.
There are over 5000 courses. Once you subscribe, LinkedIn Learning recommends personalized courses based on your field and interest. These are video training courses created by experts in the desired field.
A lot of us regret not being as attentive as we could be during our lessons at schools or colleges. We feel down the mark, not fully ready and so. Budding marketers are no different. However, every rising sun brings with it new opportunities.
Hence nothing is too late. It's always the right time to start. There are multiple courses for marketers to chisel their techniques and abilities. Here we are enlisting the top seven courses for marketers and entrepreneurs to make their quest easier.
The Sophisticated Marketer's Guide
Social Media Marketing Foundation
Advertising on LinkedIn
Marketing on LinkedIn
Business Storytelling
Learning Personal Branding
SEO Foundations
FAQ
The Sophisticated Marketer's Guide
It is a complete guide for a marketer to get highly valued in LinkedIn and in other companies. It's a strategic guide by the LinkedIn marketing solutions team. It gives you ways to engage one's audience, gathers quality leads, increases awareness and so much more. This course arms you both with the basics and with everything that's trendy and also hacks that will separate your brand positively from the rest.
Instructor of this course
Alex Rynne is the main instructing coach of this course. She is an award-winning global content creator at LinkedIn who has been there in the Frontline for the last five years.
Skills covered in this course
- LinkedIn Marketing Solutions
- LinkedIn Campaign Manager
- Social Media Marketing
Social Media Marketing Foundation
Social Media has been a super popular source of advertisement in recent times. Hence this course one is taught the basics of Social Media Marketing. This course tells how to invest wisely in social media marketing and why it is beneficial.
It also teaches you how to connect to leads effectively through leading social media platforms like Facebook and Instagram and extract the best results from paid advertisements there. Crafting social media strategies based on a company's goals is also taught in this course.
Instructor of this course
The instructor for this course is Brian Honigman the CEO of Honigman Media. It is a content marketing consultancy existing in Philadelphia. He has been training leading personnel to collect business value from SEO and Content marketing.
Skills covered in this course
- Marketing Strategy
- Social Media Marketing
Advertising on LinkedIn
This course teaches you to create original LinkedIn ads. It gives you a clear picture of how LinkedIn ads are beneficial, how they work, how to create the best ad for your campaign on LinkedIn and also optimizing for better results. This course is glorifying for B2B marketers as they need a specific type of audience that too at a certain scale which can be attained through LinkedIn.
Instructor of this course
The instructor of this course is A.J. Wilcox who is the founder of B2Linked an agency specialized in account management.
Skills covered in this course
- LinkedIn Advertising
- Social Media Advertising
Lakshya Singh
Marketing on LinkedIn
One of the most basic and useful courses in LinkedIn Learning is this one. If one is new to LinkedIn and is looking for a less costly yet effective way of marketing, this course should be their one-stop. It will help you forge connections to the needed sources to expand your brand. It is a shiny opportunity how one gets marketing at absolutely no cost.
Instructor of this course
Marcus Murphy, the head of business development and partnerships at DigitalMarketer is leading this course. He's also a member of Linkedin's customer advisory board.
Skills covered in this course
- LinkedIn Marketing
- LinkedIn Marketing Solutions
- Digital Marketing
Business Storytelling
Storytelling isn't just fictional. It helps you communicate your business to customers and clients. It is a great way to market your ideas as well. Hence this course provides one with master Storytelling strategies, nailing down the correct audience. Storytelling is the best way to get down to, how the human brain thinks and processes information.
Instructor of this course
The coach of this course is C.C. Chapman who's an award-winning content creator who has been working with HBO, Coca-cola and many more.
Skills covered in this course
- Business Storytelling
Learning Personal Branding
There are multiple courses and ways available online for personal branding. However, this course is unique because it explores your personal brand to assure one right way for their content creation. The powerful original brand always assures clean marketing. It assures customers and clients about the efficiency of your brand.
Instructor of this course
In this course, the instructor shall be Chelsea Krost. She's an influencer marketing personnel and personal branding space professional since a very young age. She started her own radio talk show at the age of 16. Hence the course shall be the same efficient exercising.
Skills covered in this course
- Personal Branding
SEO Foundations
Consumers these days track the World through click and search. Hence, it is necessary to leverage the fundamentals of your search engine optimization. This will make sure that your business website pops up in every important search. This course ensures the basics of SEO, reading of result pages and how rankings affect firms big or small.
Instructor of this course
The instructor to this page is David Booth who's one of the founders of Cardinal Path. He's also a consultant there. He received the Digital Analytics Association's Practitioner of the Year award.
Skills covered in this course
- SEO
- Web Content Optimization
Conclusion
These are a few of the best courses that LinkedIn Learning offers for marketers. There are multiple more like Storytelling with Data, Writing to be Heard on LinkedIn and so on.
FAQ
Are LinkedIn learning certificates worth it?
LinkedIn learning are a great source for the people who are looking to develop or explore their professional skills further.
Is LinkedIn learning free?
There are both paid and free learning courses available on LinkedIn.
Author: Ipsita Acharya
Source : https://startuptalky.com/linkedin-learning-courses-for-marketers/
Date : 2021-07-14T14:18:43.000Z