In this fast-moving world, who has the time to have a set up in their living room to sit back and watch the cricket match? That’s where Mr. Pankaj Chhaparwal’s brain clicked and he came up with the idea of Cricbuzz
Cricbuzz was founded in 2004 and got merged with the Go Cricket website in 2014 by its majority stakeholder Times Internet. Cricbuzz is a platform that features news, articles, and live coverage of cricket matches that includes videos, text commentary, players' information, and team rankings too.
Cricbuzz uses many creative marketing strategies to highlight the company’s social media presence all over India. One of the recent Buzz created by them was a show during lockdown named ‘STRATEGIC TIMEOUT’ which denotes a short break from the busy life to sit back and enjoy the videos of cricket celebrities telling about the Covid-19 safety norms by practicing social distancing & telling about the proper use of sanitizers. They said that it is not a lockdown it’s just a strategic time-out! Cricketers also humorously answered lockdown-related doubts, questions, and queries to lighten the mood of the masses and ensure maximum reach and knowledge of both, the safety norms and the brand Cricbuzz. There are many such brand and marketing strategies used by Cricbuzz. A few of the top ones are mentioned below:
Cricbuzz Marketing - Video Advertising
Cricbuzz Marketing - Social Media Platforms
Cricbuzz Marketing - Commentary
Cricbuzz Marketing - Spicy Pitch
Cricbuzz Marketing - IPL Song
Conclusion
FAQs
Cricbuzz Marketing - Video Advertising
It’s one of the best marketing techniques that Cricbuzz uses to attract the attention of its users. They first started with TV commercials in which they showcased everyday life situations and what happens when the ‘cricket ka keeda’ bites people. In ‘cricket ka keeda’ they telecasted a milk advertisement, in which the husband slips the milk packet by throwing it on his wife’s head and is busy watching the live scores on the Cricbuzz website. Also, they showcased a commercial in which a cricket enthusiast, enters his classroom in a towel watching the live match on the Cricbuzz app. The company targets young smartphone users and also cricket lovers as their audience. They give them the latest update through live match videos and commentary with the option of record and rewind to watch their favorite shots again. This helped the company attract a lot of customers to the mobile app.
Cricbuzz Marketing - Social Media Platforms
Social media platforms like Facebook, Twitter, Youtube have helped them bring live match updates and sharing rich content on their website. The company saw a huge growth in the social media users using their social media platforms mostly Youtube and Twitter for watching the live scores. Cricbuzz is growing over the social media platforms and has reached a base of 395k followers. They have also started posting small video clips of cricketers after every match or a tournament on their Youtube channel, and users can access them by searching for the clips of their favorite player.
Cricbuzz Marketing - Commentary
Cricbuzz has come up with the new concept of live commentary during the match. They offer commentary in two languages Hindi and English, which provides the company with a diversified audience who listen to both languages. Commentary is the way to provide inaccessible information to the viewers in a timely manner and to enhance their viewing experience. By giving watchers the information they need and a clear way to think more about the game, Cricbuzz played very well. They started giving the commentary and also gave the written notes on the comments box section to let them read it afterward. This helped them achieve major success in their domain.
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Cricbuzz Marketing - Spicy Pitch
Cricket’s audience is always hungry for great cricket stories. So Cricbuzz came up with their original web series, Spicy Pitch which featured top cricketers telling stories about their life journey from the start of their career to becoming a successful and top cricketer in the Indian team. The show is based on the cricketers reciting their lives in their own words and a tagline was attached to the show ‘Apni Kahaani, ApniZubaani’. The show was a great success to the Cricbuzz family as the viewers loved listening to their favorite cricketers telling how and from where they started and how much practice, dedication, and hard work it takes to be in their position. Spicy Pitch helped Cricbuzz to grow into a premier OTT platform that not only provides the best news on cricket but also the best entertainment on its platform for the viewers.
Cricbuzz Marketing - IPL Song
IPL (INDIAN PREMIER LEAGUE) is a massive event for the Indian cricket fans, but in 2020 due to the COVID-19 pandemic, it wasn’t sure that if IPL would be conducted or not. It was that time when the news came out that IPL will be played, Cricbuzz started working upon its strategy to make the audience get out of the lockdown boredom and thus came up with a Rap song before IPL 2020. They worked on the rap song and came up with a short video with the phrase ‘Ab Cricket Buzzega’. In the video, they show how a cricket fan is getting bored due to the conditions outside, and as the video reaches its climax, Cricbuzz shows the excitement using some cricket phrases, that come every year with the IPL by using their Cricbuzz’s latest update and live commentary. Also, the marketing campaign was quite refreshing and gave hope to raise the spirits of viewers with the same old excitement they had before the Covid-19 pandemic with Cricbuzz.
Conclusion
Cricbuzz is a company that focuses more on its audience and cricket. They plan their strategies according to the viewer's needs. Cricbuzz has achieved many major milestones during the journey till now and no doubt has added every media platform to its strategy to make it a big success.
FAQs
Who is CEO of Cricbuzz?
Pankaj Chhaparwal is the CEO of Cricbuzz.
Who owns Cricbuzz?
Cricbuzz is owned by Times Internet.
Who has founded Cricbuzz?
Pankaj Chhaparwal, Piyush Agrawal, and Pravin Hegde have created Cricbuzz.
Who are the Top Competitors of CricBuzz?
- ESPN Cricinfo
- International Cricket Council
- Onecricket
- Cricketcountry
- Cricket Exchange
Which country owns Cricbuzz?
Cricbuzz is Indian cricket news website.
Who is the best commentator of cricbuzz?
Harsha Bhogle
Author: Manav Makhija
Source : https://startuptalky.com/cricbuzz-marketing-strategy/
Date : 2021-07-14T06:12:00.000Z