Sachin Tendulkar also known as the god of Indian cricket is one of the finest cricketers of India as well as the world. The former captain of the Indian cricket team is regarded as one of the greatest batsmen in the history of cricket.
He has been awarded the Bharat Ratna, Padma Vibhushan, Wisden cricketers of the year and many more. No wonder that this great man will have a magnificent profile of endorsements.
Listed below are the brands endorsed by Sachin Tendulkar:
Boost
Castrol India
Airtel
BMW
Fiat Palio
Luminous India
Sunfeast
Britannia
Bajaj
Amit Enterprise
FAQ
Boost
This malt or cereal-based beverage was introduced in India during the year 1975. Sachin Tendulkar was launched as their ambassador in the year 1990. Since then, he has been the brand ambassador for up to 25 years stating the tagline "Boost is the secret of our energy". The company has stated the fact that Sachin being the face of the brand has given them the highest gross ever.
Castrol India
Castrol was launched in the year 1979 all over India and was named Castrol India. In 2010, Sachin Tendulkar was launched as their brand ambassador. Famous Sports personalities like Cristiano Ronaldo were faces of this brand. Sachin Tendulkar was extremely elated to be a part of the brand as he was extremely fanatic about Motorsports which Castrol has been doing for a long time.
Airtel
Airtel a mobile service brand was launched in 1995, through Bharati Televentures. In 2004, they launched Sachin Tendulkar as their brand ambassador for a campaign called "Express yourself". It was a campaign with a vision to make mobile communication a way of life in India.
Manoj Kohli, President of Airtel then commented that both Sachin and Airtel are genuine leaders who carry similar personalities and values such as trendsetting attitude, trustworthiness, friendliness and youthfulness. According to Kohli, this made Sachin the most worthy face of the brand.
BMW
BMW India commenced its operations in January 2007. In July 2012, Sachin Tendulkar has announced the face of this esteemed brand. According to them the God of Cricket is the most ideal for promoting their premium brand because cricket has a huge fan following in India. So does cricketers. They deeply inspire people to do the things they do. So they expected the deal to be a fruitful one.
PV Vyshnavi
Fiat Palio
In 2013, Fiat India decided to rope Sachin Tendulkar for the endorsement of their mini car Palio. According to Maurizio Paolo Bianchi, managing director of Fiat India, Sachin was young, strong and dependable just what the Palio was supposed to be. So he was the fittest face for the brand.
Luminous India
This company was launched in India, in the year 1988. Sachin Tendulkar was introduced as the brand ambassador in the year 2010. Rakesh Malhotra CEO and Founder of Luminous India stated that Sachin Tendulkar was a human representation of the core values of the brand like reliability, longevity and so on. Hence he's a good fit for the brand.
Sunfeast
ITC launched Sunfeast as a biscuit brand in the year 2003. Sachin Tendulkar was roped for Sunfeast commercials in the year 2006. Sachin himself was pleased saying it'd be a chance for him to measure his penchant for healthy living, healthy food and so on.
Britannia
Britannia was founded in the year 1892 in India by a group of British Businessmen. Later in 1918, it was turned into a public limited company. Britannia was endorsed by Sachin in the year 2002. He was the Ambassador for quite a long time after that. However not much was known about this endorsement.
Alan Joseph
Bajaj
Bajaj was launched in India in the year 1945 under the name, M/s Bachraj Trading Corporation Private Limited. Sachin was made the face for Bajaj Sunny Scooter in the year 1993.
Amit Enterprise
Amit Enterprises Housing Limited was launched in the year 1983 as a construction company. Later it became a public Incorporated company. Sachin Tendulkar was endorsed as their brand ambassador in the year 2010. Mr Kishor Govind Pate, Managing director and chairman of the company stated that Sachin Tendulkar is the perfect fit for their company since he embodies commitment, consistency and performance just like their brand.
The enlisted brands were the ones that could be studied in a detailing manner. Rather these were the major endorsements of Sachin Tendulkar. However, the rest were equally important but minor in nature.
FAQ
What is the net worth of Sachin Tendulkar?
Sachin Tendulkar is one of the richest cricketer in India with the net worth of 1090 crore.
What is the education qualification of Sachin Tendulkar?
Sachin Tendulkar is 10th pass but He did not graduated from any college.
Who introduced Sachin to cricket?
Sachin's elder brother, Ajit, recognised his cricketing ability and introduced him to Cricket in 1984.
Author: Ipsita Acharya
Source : https://startuptalky.com/sachin-tendulkar-endorsed-brands/
Date : 2021-07-11T12:30:00.000Z