The Patanjali Ayurvedic Group and The Baidyanath Group, both of these are the leading names in the field of medicine and health care, especially in India. While, both the companies have been immensely successful in this field, there is a huge confusion among the customers of these companies, that is, which of these companies is the better one and which of these companies produces the best quality and effective products. In this Case-Study, comparisons have been made between these companies on the basis of some important factors, and we have tried to answer these questions in a non-biased way. Read on to find out who wins in Patanjali vs. Baidyanath.
Patanjali vs. Baidyanath - Establishment
Patanjali vs. Baidyanath - Ayurvedic Products
Patanjali Business Model
Baidyanath Business Model
Patanjali vs. Baidyanath - Asset Comparison
Conclusion
FAQs
Patanjali vs. Baidyanath - Establishment
Patanjali Ayurved Limited was founded in 2006 by Baba Ramdev along with Acharya Balkrishna. While Baidyanath Ayurved Bhawan was founded in the year 1917 by Ram Dayal Joshi. Further, Baidyanath established the Ram Dayal Joshi Memorial Ayurvedic Research Institute at Patna in the year 1971 to encourage research on Ayurveda. This means that The Baidyanath Group has over 100 years of experience in the field while Patanjali has only around 14 years of experience.
Hence, we can conclude that The Baidyanath Group is the clear winner in the ‘Experience’ field.
Patanjali vs. Baidyanath - Ayurvedic Products
Both these companies offer a wide range of ayurvedic products including healthcare, food products, and beauty products to their customers. In terms of the quality of the products, there is not much difference between the two companies. Both companies provide good quality products to their customers.
Some of the best Ayurvedic Products by Patanjali:
1. Natural Health Care
- Pure Honey
- Amla Aloe Vera Juice
- Giloy Juice
- Amla Amrit
2. Natural Food Products
- Red Chili Powder
- Soya Bean Oil
- Oats
- Butter Cookies
3. Ayurvedic Medicine
- Laxmi Vilas Ras
- Sanjeevani Vati
- Giloy Ghanvati
4. Herbal Home Care
- Herbal Shaving Cream
- Glass Cleaner
- Aastha Agarbatti
5. Natural Personal Care
- Saundarya Body Lotion
- Aloe Vera Kanti Body Cleanser
- Coconut Oil
- Dant Kanti Toothpaste
Some of the best Ayurvedic Products offered by Baidyanath:
1. Wellness and Healthcare
- Aloe Vera Juice
- Balamrit
- Kabz-Har
2. Medicinal Products
- Amoebica Tablets
- Vajrakshar Churna
3. Personal Care
- Amla Oil
- Gulab Jal (Rose Water)
- Neem Toothpaste
Although the quality of the products that are offered by both the companies is almost the same, Patanjali offers a wider range of products to its customers. So it can be said that Patanjali is the winner in this field.
Rishabh Rathi
Patanjali Business Model
Patanjali is the top FMCG company in India. It organizes many camps all across India in which people are given the knowledge of Ayurveda and Ayurvedic products. It also has many branches of its 'Yoga Samiti' which consists of lakhs of teachers and volunteers. Therefore, Patanjali maintains a network with its customers. This forms the basis of its business model. Furthermore, Patanjali claims that it buys the natural ingredients directly from Indian Farmers, which ensures that the money you spend on its products remains in India. Also, the brand ambassador of Patanjali Ayurveda Limited is Baba Ramdev who is known for his knowledge and work in the field of Ayurveda, which also contributes to the large sales of its products. All of these factors constitute to a good and effective business model which has helped Patanjali to establish itself into a large empire.
Baidyanath Business Model
Baidyanath has been at the top of the field for more than a 100 years. The business model of Baidyanath is simple. The company only aims to manufacture and distribute medicines and health care products to the public at an affordable price. The company has recently started in other businesses such as printing and publishing of Ayurvedic Research, Granite Mining, promotion of the Ayurvedic Knowledge to many schools, colleges and offices which have helped the company to get a larger customer base. They have gained trust by supplying good quality products at affordable prices. All these factors when combined together, constitute into a good business model which has helped The Baidyanath Group to flourish during these years.
Patanjali vs. Baidyanath - Asset Comparison
Patanjali Ayurveda produces more than 2500 products which include more than 300 medicinal products. Patanjali has more than 47000 retail stores across India with over 3500 distributors and has multiple warehouses across 18 states in India. The company has achieved this in only 14 years which is a huge achievement.
Baidyanath, on the other hand, has about 700,000 retail stores with over 5500 franchisees. Baidyanath mainly focuses on the production of medicines. They provide their customers with a range of more than 300 medicines. Baidyanath Group has worked tirelessly for over a century for developing good quality medicines for its customers.
Although The Baidyanath Group has established a significant amount of retail stores more than Patanjali Ayurveda, it still lacks very much behind them in terms of the number of products manufactured and the variety of products manufactured. This is because Baidyanath only focuses on producing medicinal products, while Patanjali produces a wide range of products along with medicinal and health care products such as Natural Food Products, Herbal Home Care, and many more that are already discussed. Therefore, it can be seen that ‘Patanjali Ayurveda’ wins here by a very small amount of margin.
Chayanika Goswami
Conclusion
It is clear from the above points that both the companies are on the top in the Indian market in their fields. The association of Baba Ramdev with the Patanjali Group has been a great benefit for them. Baba Ramdev has gained trust and confidence during the past years by giving people knowledge about Ayurveda and Yoga. People, therefore, generally trust the quality of the company’s products. Baidyanath, on the other hand, has gained a huge experience and a large audience by continuously working on Ayurvedic Medicines and health care products for the last 100+ years.
Patanjali Ayurvedic Limited and The Baidyanath Group, both these companies have been performing very well in this field and are superior to the other competing companies. Although, both the companies are on almost the same level, sit is clear from the above comparisons that the ‘Patanjali Ayurvedic Group’ has come out on top of the ‘Baidyanath Group’ by a small margin. This is mainly due to the trust and experience gained by the company by its association with Baba Ramdev and due to the factor that Patanjali, when compared to Baidyanath, offers a very wide range of products to their customers.
FAQs
Who is the owner of Patanjali Patanjali Ayurved?
Acharya Balkrishna owns Patanjali Ayurved. He is the CEO & MD of Patanjali Ayurved.
Who is the CEO of Baidyanath?
Vikram Baidyanath is the CEO of Baidyanath.
Which ayurvedic brand is best?
- Patanjali
- Baidyanath
- Himalaya Herbal Healthcare
- Dabur India
- Nuralz
- Kapiva Ayurveda
Author: Yash Taneja
Source : https://startuptalky.com/patanjali-vs-baidyanath-case-study/
Date : 2021-07-10T04:26:00.000Z