Endorsement is a form of brand communication in which a celebrity works as the brand's spokesman, certifying the business's claim and stance by lending his or her personality, popularity, social standing, or industry experience to the brand. In a market with a lot of local, regional, and international companies, celebrity endorsement was once regarded to be a good way to stand out.
In cricket, Kannanur Lokesh Rahul is a household name. He has recently achieved recognition for both good and negative reasons, but happily, things did not turn sour for him. He has endorsed five brands and has been associated with many. On that topic, let us jump right into the list of products that KL Rahul promotes.
He makes the majority of his money playing mainstream cricket, as he is a member of the Indian team in all three forms, as well as Kings XI Punjab. He does, however, have a number of brand endorsements, including Zenovit, Cure.fit, Gully, Puma, and the Reserve Bank of India. His most recent initiatives include a three-year deal with Puma and the dietary supplement brand Zenovit.
Zenovit
Puma
Cure.fit
Gully
RBI
NUMI
FAQs
Zenovit
KL Rahul has signed a new sponsorship contract. He is now the face of the Zenovit dietary supplement line. Raveena Tandon, a Bollywood actress, had previously sponsored Zenovit. KL Rahul will star in a TV commercial for the brand that will be released soon. Due to Zenovit's lack of social media presence, it does not appear that a digital advertising strategy will be implemented.
Puma
Rahul will be seen endorsing Puma's latest product lines in the performance and sport style categories through various brand advertisements as part of the contract.
Choosing to solely collaborate with a sportswear brand is a critical decision, and we have hit it out of the park with this collaboration," Rahul said in a statement about the partnership with Puma.
As a cricketer, I am always trying to stay one step ahead of the game, both on and off the field, and Puma, the ever-faster brand, shares my ambitions and ideals. Working with Puma and joining their fantastic roster of athletes and superstars will be incredible,” he continued.
"Rahul is a natural fit for the brand due to his exceptional performance on the field, effortless style off the field, and propensity for fitness". His demeanour is completely in line with Puma's brand approach, and we are thrilled to be working with him and to begin this new partnership. Puma India MD Abhishek Ganguly said.
Cure.fit
KL RAHUL, a dashing Indian cricketer, has been appointed as a brand ambassador for Cure.fit. Cure.fit is a Bengaluru-based health and fitness start-up. Rahul will support cure.fit's new CULT brand, which is a chain of high-end fitness centres, in order to broaden the brand's reach. According to rumours, Cure.fit and the cricketer have agreed on a cash and equity deal.
Rahul has wowed everyone with his batting prowess and hard ethic, and he has made an impact on both the home and international circuits. Cornerstone Sport, a brand consultant and talent representation agency, brokered the arrangement.
Cricketer K L Rahul remarked of his partnership with Cult.fit, "I am immensely thrilled about my collaboration with Cult.fit." As a sportsperson, fitness is important not only for improving on-field performance but also for improving overall health. Cult.fit's machine-free workouts are impressive, and anyone who wants to get in shape may do it without using a machine.
Ashwini
Gully
In collaboration with retail partner Zeko online Pvt. Ltd., Indian opener KL Rahul established Gully, a "cult streetwear brand." In the beginning, the brand's products will be offered on one of India's biggest online marketplaces as well as the Zeko online website. Rahul is also one of the brand's co-owners.
T-shirts, joggers, and shorts will be the first items to be released, followed by jeans and sweatshirts later this year. Gully's primary values are street culture, hip-hop, rap, and street sports. In Western countries, streetwear labels are immensely popular. Currently, there is no competition in the Indian market.
When it comes to creating and building brands, our idea is to first discover a market gap and then locate the proper partners with whom to collaborate. KL Rahul is one of the most fashionable cricketers and embodies the Gully spirit. Another important factor was in-house manufacturing, which provided the flexibility and agility needed for a new brand to prosper, according to Jogesh Lulla, COO, Cornerstone Sport.
RBI
As the 2018 Indian Premier League (IPL), India's biggest cricket extravaganza, draws to a close with Chennai Super Kings (CSK) claiming the title, the Reserve Bank of India (RBI) took advantage of the media frenzy to promote financial literacy.
Interestingly, during the event, a commercial depicting renowned batsman KL Rahul aired on TV channels.
Furthermore, he discussed the rules as well as the RBI's new no-frills savings account system.
The cricketer, on the other hand, did not receive any compensation for his appearance in the commercial. However, because he is an RBI employee, they did not impose any fees.
NUMI
Actor Athiya Shetty and Ace Cricketer KL Rahul have been named as brand ambassadors for NUMI Paris, a French luxury eyewear brand that has recently arrived in India. NUMI Paris has enlisted the help of the skilled and beautiful actor, as well as the successful cricket player, to promote their elegantly handcrafted eyewear collection.
I am ecstatic to be welcomed into the NUMI Paris family,” NUMI has all of the qualities that I look for in a brand when I indulge. And I'm delighted to say that NUMI is a natural extension of my personality KL Rahul said.
FAQs
What is full name of KL Rahul?
Kannur Lokesh Rahul
Which brands does KL Rahul endorse?
- Zenovit
- Puma
- Cure.fit
- Gully
- RBI
- NUMI
Does KL Rahul work in RBI?
Yes, KL Rahul works as an Assistant Manager in Reserve Bank of India.
Where is KL Rahul house?
He lives in Bangalore.
Author: Abhidutt sharma
Source : https://startuptalky.com/kl-rahul-endorsed-brands/
Date : 2021-07-04T15:22:00.000Z