As for the distinguished honour and support of the LGBTQIA+ community, the month of June is stated as the ‘Pride Month’ across the globe. This is basically an initiative movement or rather a gesture to promote equality among people, irrespective of what gender they pursue.
The month of June is celebrated for the pride of belonging to the LGBTQIA+ community and one supporting it. A dozen parades and events are organised across the globe to celebrate the impact of the LGBTQIA+ community on society.
Moreover, during this month, we discuss the social and equality issues faced by the LGBTQIA+ community and raise help and support for the charities that can work for the betterment.
Likewise, several brands show their respect and support towards the LGBTQIA+ community through different measures. Brands across the globe celebrate rainbow euphoria in June.
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, the firm offers a special collection of apparel, mobile phones, watches, footwear and many more to celebrate their devotion and support for the LGBTQIA+ community.
In this article, we will be discussing how various brands across the globe celebrate or mark the month of June as Pride Month. Let’s get started!
Apple
Nike
Marks & Spencer
Ralph Lauren
Instagram
Calvin Klein
Savage x Fenty
Kenneth Cole
FAQ
Apple
As the CEO of Apple Tim Cook himself belongs to the LGBTQIA+ community, Apple vigorously supports equality in society. And in such a manner of fact, it participates more promptly in the celebration of Pride Month. For the past few years, Apple has been releasing a new special collection of Rainbow strap Apple watches, that too limited edition. And so it celebrates this year. Hence, the Pride Edition Sport Loop has begun.
Nike
Nike has begun a campaign for celebrating Pride Month. This campaign is about being honest and true for equality. Nike has collaborated with its equality ambassador as well as many athletes belonging to the LGBTQIA+ community. It'd raise funds and offer distinct financial support for the organisations fighting for equality through its Be True campaign.
This campaign by Nike will be featuring the company's equality ambassadors pleasantly in a photo mosaic along with distinguished words of support which promotes people to get involved with these.
Marks & Spencer
The celebration of Pride Month will be incomplete without the delicious Marks & Spencer's sandwich, especially for the encouragement of the LGBTQIA+ community.
It's quite intriguing to know that Marks & Spencer alone has contributed around £10,000 to the Albert Kennedy Trust along with £1,000 to the BeLong to Youth Services, Ireland.
Ralph Lauren
With the moving trend, Ralph Lauren has brought a gender-neutral collection of sweatshirts, shirts, accessories in order to encourage the LGBTQIA+ community and would also benefit the Stonewall Community Foundation.
It has launched several campaigns as well such as a few years back, it released its first-ever Pride eyewear campaign which also benefits the foundation.
Avantika Bhardwaj
Instagram is the platform of the youth and with its growing followers, it is becoming the perfect space for activism and expression. And to acknowledge and celebrate Pride Month, Instagram has brought forward its top 5 young LGBT leaders as a role model to encourage others to speak up for themselves and get a healthy conversation about their lives and work.
This also encourages people to follow their role models through their activities and work. Moreover, it has transformed the hashtags used by the LGBTQIA+ community into a rainbow gradient to show their support towards them. They are sending positive messages around the growth of the LGBTQIA+ community.
Calvin Klein
Calvin Klein has offered a great distinct collection of undergarments, accessories, swimwear and others, named as Calvin Klein's Pride collection. The income gathered from this collection would directly go to the Trevor Projects along with the Transgender Legal Defence and Education Fund, BlaQ Aboriginal Corporation of Australia and onePULSE Foundation. This is the first time in history when an American brand has donated to these three charity fundings.
Savage x Fenty
To honour the LGBTQIA+ community, Savage x Fenty has brought its Pride collection which persuades the likes of Jazzmyne Robbins, Gigi Goode and Noah Carlos. This would celebrate the diversity in society and the important figures of the LGBTQIA+ community.
This pride collection of Savage x Fenty is available in a range of sizes along with different kinds of bralettes, stockings and boxers to fund and support the charities for the LGBTQIA+ community such as The Caribbean Equality Project, GLAAD, TransLatin@Coalition, and Lorde Project.
Kenneth Cole
Kenneth Cole has been the biggest supporter of the LGBTQIA+ community and fighting for equality for the past 25 years. And to show their love and support this year, they did a makeover of Rainbow strapping on their Kam sneakers. Kenneth Cole encourages its customers to show their devotion and support to the LGBTQIA+ community as well.
To promote pride month in the past the brand did a Tied with Pride campaign, that had a brief profile story on six people from the LGBTQIA+ community.
Conclusion
As soon the Pride Month began, Brands across the globe switched majorly towards the rainbow distinct versions to show their support and encouragement towards the LGBTQIA+ community.
They released their Rainbow themed products and posts for their promotion. But, the chief communicator officer of GLAAD suggested that we need to dig deeper in order to show our actual support towards their community.
He mentioned that it's more important to create marketing and promotion techniques focusing on the community year-round and we need to go beyond our reach to stand by their sides and discourage the anti-LGBTQ laws. Meanwhile, brands across the globe are working brilliantly and with great devotion towards the betterment of this community.
FAQ
What is pride month?
LGBT Pride Month occurs in the United States to honor the Stonewall riots, which occurred at the end of June 1969. As a result, many pride events are held during this month to recognize the impact LGBT people have had in the world.
What do companies do for pride month?
Many prominent companies such as Facebook, Instagram and Google change their logo and hashtags in rainbow colours to promote Pride Month. Furthermore, many firm offers a special collection of apparel, mobile phones, watches, footwear to show their support for the LGBTQIA+ community.
What does LGBTQIA stand for?
LGBTQIA stands for Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual and/or Ally.
Author: Pratyusha Srivastava
Source : https://startuptalky.com/pride-month-brands-promotions/
Date : 2021-07-04T07:30:00.000Z