Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by CricBuzz.
We all love watching and playing cricket right? "Cricket is my favorite sport" yelled a guy from that corner. Of course yes, it's almost the entire population's favorite sports dude! Imagine when the IPL's last over is on and there's a power cut. Can you imagine how annoying, it's for you, me, or any cricket lover?
Anyway, no worries about that anymore. CricBuzz is an Indian cricket news platform. It will provide you with all the desired news you actually want, in case of a power cut or you might be out of the station without a television.
Let's go through the Amazing Journey of CricBuzz along with getting a glance at CricBuzz Business Model, Founder, Owner, Revenue Model, Revenue, and more.
CricBuzz - Company Highlights
| Company Name | CricBuzz |
|---|---|
| Headquarters | Bengaluru, Karnataka, India |
| Founders | Pankaj Chhaparwal, Piyush Agarwal and Pravin Hegde |
| Founded | 2004, mobile app - 2010 |
| Revenue | $7.8 Million |
| Parent Organization/Owner | Times Internet |
| Website | m.cricbuzz.com |
Here is the Success Story of CricBuzz:
CricBuzz - About
CricBuzz - Founders And Team
CricBuzz - Owner
CricBuzz - Startup Story And History
CricBuzz - Business Model
CricBuzz - Revenue Model
CricBuzz - Achievements
CricBuzz - Competitors
CricBuzz - Growth
CricBuzz - Creative Marketing Strategy and Active Social Media Presence
CricBuzz - FAQs
CricBuzz - About
CricBuzz is an Indian cricket news website. Times Internet owns CricBuzz. It features articles, news, and live coverage of cricket matches. This includes scorecards, videos, text commentary, team rankings, and player seats. This website also provides a mobile app. CricBuzz is one of the most popular mobile apps for cricket news and scores in India.
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CricBuzz - Founders And Team
Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hedge are the founders of CricBuzz.
- Pankaj Chhaparwal is the founder and the CEO of CricBuzz. He is working here from the beginning itself. Till today it's been 16 years and 7 months. He pursued his education from L D College of Engineering, Gujarat University.
- STAR has taken Piyush Agarwal. He pursued his education at the Indian Institute of Technology, Banaras Hindu University.
- Pravin Hegde is the co-founder and CTO at CricBuzz.
- Sarah Waris is the Freelance Contributor at CricBuzz. She joined the company in March 2019.
- Abhideep Das is the Content Strategist and the Senior Producer at CricBuzz. Before he was the Creative Producer - Digital Content of Kolkata Knight Riders. He was also an Editorial Consultant at Bayside Media Private Limited.
CricBuzz - Owner
Times Internet is the owner of Cricbuzz. Times Internet is India's largest digital products company. Its subsidiaries include Economic times, Bangalore Mirror, Gaana, MX Player, MensXP, Times of India, CricBuzz, IndiaTimes, CricPlay, Databack, Dineout, ETMoney, and more.
Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hedge are the founders of CricBuzz.
CricBuzz - Startup Story And History
The three Infosys former employees created the company. The names are already mentioned above. In November 2014, Times Internet, a subsidiary of Times of India acquired a major stake in CricBuzz. In January 2015, Times Internet owned GoCricket. And merged it with CricBuzz. GoCricket's website was redirected to CricBuzz. The GoCricket mobile app also got merged with CricBuzz. In August 2015, CricBuzz sponsored the India - Sri Lanka test series.
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CricBuzz - Business Model
CricBuzz's Business Model is mainly concerned with respect to giving updated scores of the matches. Its sells to On-Mobile which has got a relation with different mobile operators. Under this, users get the latest live score updates for a charge. This is the primary source of their income. Other than this source, the company runs various advertisements over its platform. This thing also brings a source of revenue generation for the company. The company is in a partnership with InMobi for the monetization of mobile advertisements.
Ashwini
CricBuzz - Revenue Model
Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps CricBuzz Monetize.
CricBuzz's Revenue Model mainly revolves around Advertisements are something very common from which the companies usually earn. Other than this there's also a way from which CricBuzz earns. The display of the CricBuzz scores on hike messenger. Thus, by creating this value for users, a kind of self-promotion is made to its customers. It also earns by sending the cricket scores to the Telecom operators. They send messages to their consumers to make them know the live cricket scores. Google AdSense is an important factor here.
Rishabh Rathi
CricBuzz - Achievements
- In October 2019, the company was ranked as 406 globally.
- It was ranked as 40 in India by Alexa Internet.
- The site was the 7th most search site in India for the year 2014.
- The mobile app has over 100 million downloads and more for October 2019.
- The website was used by more than 50 million users all over the world. It generated 2.6 billion page views in January 2015. Unbelievable!
CricBuzz - Competitors
The top competitors of the company are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.
- The International Cricket Council is the world governing body of cricket.
- ESPNcricinfo is a sports news website only for the game of cricket.
- Cricket Exchange provides its users with the fastest Live scores. With accurate Odds and Session and everything. It keeps the users in touch with cricket.
- Onecricket is something more than fantasy sports. It's
- the best platform to follow cricket games, compete with your friends, and showcase your cricket knowledge.
CricBuzz - Growth
During the 2015 World Cup. CricBuzz was the most used cricket score website for cricketing news and updates. The company also received a massive number of visitors during the World Cup at a time. It was the most desired destination of all the cricket lovers on mobile with over 1 billion visits during the World Cup alone.
CricBuzz - Creative Marketing Strategy and Active Social Media Presence
To increase its popularity out of the circle of cricket fans, Cricbuzz started a social media campaign "Strategic Timeout". Strategic Timeout is called out by IPL teams during mid-game for reformulating the strategy. The content was based on how social media influencers using the lockdown period strategically. This content leads the influencer followers to the CricBuzz app and social media pages.
Cricbuzz has very active and interactive social media pages. It keeps on posting new challenges and campaigns along with cricket world updates and talks. Some of the challenges are "Guess the champion", "Strategic Timeout", "Mask India" and "AbCricketBuzzega". To hype up the upcoming season of IPL 2020 Cricbuzz recorded a rap "AbCricketBuzzega".
There was a possibility. There is a possibility. And there will always be a possibility to pump up money through cricket. Pitches are always the first priority in this aspect. Now we see advanced synthetic pitches. These are used for shorter formats. A tinge of grass and sponge pitch is required for bowlers. This kind of thing will make the sport more interesting than before. Of course, it needs deep and strategic planning. Games are suspended due to rains. Soon, there will be closed-roof stadiums to avoid the most annoying part of live cricket. Click here to know about the Marketing Strategies of Cricbuzz in detail.
CricBuzz - FAQs
Who are the founders of CricBuzz?
Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hedge are the founders of CricBuzz
How does CricBuzz make money?
Cricbuzz grabs a huge amount via Adsense and Admob on its site and app. The strategic placement of advertisements in a user-friendly manner near the content helps CricBuzz Monetize.
Who is CricBuzz Owner?
Pankaj Chhaparwal, Piyush Agarwal, and Pravin Hegde are the founders of CricBuzz. Times Internet is the Parent Organisation/Owner of CricBuzz.
Who are the Top Competitors of CricBuzz?
The top competitors of CricBuzz are the International Cricket Council, ESPNcricinfo, Cricket Exchange, and Onecricket.
How much is CricBuzz Revenue?
CricBuzz's Revenue is nearly $7.8 Million
Author: Purbalee Dutta
Source : https://startuptalky.com/cricbuzz-success-story/
Date : 2021-07-19T08:48:00.000Z