People all around the world know about Pepsi, its products are enjoyed over one billion times just in a day by its consumers. PepsiCo Inc is an American multinational company that manufactures, markets and distributes various snacks, food and beverages. PepsiCo is also known to be one the largest companies in the world because its products are available throughout 200 plus countries. The company was first formed in 1965 with the merging of the Pepsi-Cola and the Frito-Lays companies. The company is currently headquartered in Harrison, New York.
It is also the largest food and beverage business in North American according to its net revenue and the second largest in the world only behind Nestle. The company generated 57% of its total revenue in its home country, while 43% came from international operations in the year of 2018. The company offers a wide variety of products such as soft drinks, fruit juices, ready to drink tea’s and coffee’s, energy/sports drinks, chips, packaged foods, bottled water, etc. The company is now also expanding its categories of products like probiotics, functional beverages and even cold pressed juices.
A Brief History of PepsiCo
PepsiCo Subsidiaries
PepsiCo Americas Beverages
Frito Lay North America
Quaker Foods North America
Latin America Foods
PepsiCo Subsidiaries in Europe
Asia, Middle East and Africa
Asia pacific, Australia/New Zealand and China
FAQs
ATHUL C K
A Brief History of PepsiCo
The company had its humble beginnings with a carbonated drink that was made by a pharmacist Caleb D Bradham in North Carolina in 1890s. The company was trademarked in 1900s and became popular under the Pepsi–Cola. However after 20 years of success Mr Bradham sold the company after it went bankrupt. And it wasn’t until 1930s that it became profitable again because of the Loft Inc. efforts. At this point the Pepsi-Cola company expanded with the Diet Pepsi and also went on to purchase Mountain Dew in the 1960s.
The PepsiCo Inc. was founded in 1965 when the two big companies which are Pepsi-Cola and Frito –Lays was merged. The company then went on to acquire Tropicana in 1998 and then Quaker Oats and Gatorade in 2001. The company now had products like Pepsi, Diet Cola, Fritos corn chips, Lays potato’s, Cheetos cheese flavored snacks, Ruffles potatoes, rose gold pretzels. But with the addition of Quaker Oats, Gatorade sports drinks were also added to the list making it a billion dollar company.
In 2018, the company acquired SodaStream, a company that makes machines for homemade sparkling water. Its recent acquisitions include Organic and raw trading Co which is an Australian company, Chi limited from Nigeria and tropic from France. It also acquired Costa which a British Coffee company. Now, 70 plus years later PepsiCo is a conglomerate and a multinational manufacturer and supplier of soft drinks, food items, snacks and different types of juices. The company distributes its variety of products to more than 200 countries, which gives it the revenue of 67.16 billion US dollars (2019).
Baishali Das Adhikari
PepsiCo Subsidiaries
PepsiCo Inc is best known for its manufacturing, marketing, distribution and sales of popular beverages, food items, snacks, etc. The company’s portfolio has 23 brands that generate more than $1 billion each according to their retail sales including popular brands like Frito Lays, Gatorade, Pepsi-Cola, Quaker, and Tropicana which provides a wide range of products. Three of its beverage companies Pepsi-Cola, Mountain Dew and Diet Pepsi are amongst top ten most beloved soft drink in the American market. The Frito Lays Company is global leader as it holds 40% of the market share worldwide and 56% in the US for its snacks.
Frito lays manufactures and sells nine out of ten potato chips which includes Lay’s, Doritos, Tostidos, Ruffles and Cheetos. Another subsidiary which is a leader in its sector is the Tropicana as it holds 41% of the US orange juice market. PepsiCo subsidiaries is divided into seven divisions which are the PepsiCo Beverages North America, Frito Lay North America, Quaker Foods North America, Latin America, Europe, Africa, Middle East and the last one being Asia, Australia/New Zealand and China. Each of these sub divisions have many subsidiaries under it:
- The Frito Lay North America – manufactures, markets and distributes Lays, Doritos, Cheetos, Tostidos, Fritos, Ruffles and the Santitas Brands.
- The Quaker Foods North America - manufactures, markets and distributes various Cereals, Rice, pasta, Aunt Jemima, Quaker Chewy, Cap’n Crunch, Life and Rice and Roni brands.
- The North American Beverages - manufactures, markets and distributes syrups, fruits juices, and soft drinks like Pepsi, Gatorade, Mountain Dew, Diet Pepsi, Tropicana juices, and bottled water like Aquafina, Sierra mist, etc.
- The Latin America - manufactures, markets and distributes beverages, food products and snacks specific to the South American countries.
- The Europe - manufactures, markets and distributes beverages, food products and snacks specific to the Europe and African regions.
- The South Asia and Middle East and Africa - manufactures, markets and distributes food products and snacks like Lays, Kurkure, Chipsy, etc.
- Asia Pacific, Australia/New Zealand and China - manufactures, markets and distributes also offers a variety of snacks and beverages like 7UP, Mirinda, Pepsi, Mountain Dew, Cheetos, Doritos, Lay’s, etc.
Megha Rani
PepsiCo Americas Beverages
The PepsiCo American Beverage is a sector that manufactures, markets and sells beverages to the North America and Latin America. This division has made many notable innovations, partnerships and strategic acquisitions. These beverages are not only enjoyed in American but all over the world. PAB makes almost $14 billion brands by selling soft drinks, bottled water, ready to drink coffees and teas, sports drinks and juices, through which it tries to satisfy a wide range of customers tastes, occasion and lifestyles especially in the north American countries.
It has many subsidiaries. PepsiCo subsidiaries includes most popular beverages consumed in America. Some of the most well-known beverages manufactures under this division are Pepsi, Diet Pepsi, Gatorade, Tropicana juices, Naked Juices Sierra Mist, Mountain Dew, Diet Mountain Dew, AMP Energy, Aquafina, 7UP, Propel, Mirinda, Mug , etc. PAB also helps out third party companies like Starbucks and Unilever in manufacturing, marketing and selling their ready to drink coffees and teas. Some of the well known subsidiaries under this division are:
Pepsi-Cola
Pepsi is one of the first drinks the company started selling, which started out as a refreshing and energizing drink. Now it is known to be one of world most popular and consumed soft drink around the world.
Gatorade
Gatorade is known for its signature line of sports drink and is popular in America. The company currently is the fourth largest brand of PepsiCo and gets distributed to over 80 countries. The company was acquired by PepsiCo in 2001 and is now is the official drink for NBA, AVP, PGA, Major League Basketball and other sports teams, and events.
Mountain Dew
Mountain Dew is another soft drink brand that is owned by PepsiCo, the company became its subsidiary in 1964. Today Mountain dew is the number one flavored carbonated soft drink in America. Mountain Dew comes in many flavors and diet Mountain Dew is also one of the top soft drink sin the US. As of 2017, the company has a share of 6.6% in the soft drink market of America.
Naked Juice
The Naked juice is a juice and smoothie producing company that was purchased by the PepsiCo in 2007. This acquisition helps in building PepsiCo portfolio as it can offer healthy drinks for health-conscious customers by selling nutritional juices and smoothies through Naked Juice.
Tropicana
This company is loved by everyone as it excels in producing orange juice. Tropicana is popular because it provides fresh fruit juices and not a concentrate. PepsiCo purchased the company in 1998 and was one of the main acquisitions for PepsiCo. With Tropicana PepsiCo could now compete with Coca-Cola’s Minute Maid.
Sarika Anand
Frito Lay North America
Frito Lay is a main subsidiary of PepsiCo as it manufactures markets, sells a wide variety of snacks, Corn and potato chips. The company merged itself with Pepsi-Cola in 1961. Today the company has 29 snack brands under it with more than 55,000 employees. It makes many of the most popular snacks such as Lay’s potato chips, Doritos tortilla chips, Cheetos cheese flavored snacks, Tortitos Chips with their dips, Ruffles Potato chips, Fritos Corn chips, Rose Gold Pretzels, Walkers potatoes chips and Santitas tortillas chips, etc. The annual Revenue of Frito Lay in North America is up to $17.1 billion in 2019. Some of the well known PepsiCo subsidiaries under this division are:
Lays
Lays is one the world most popular and iconic potato chips brand. Lays has been owned by PepsiCo through Frito Lay from 1965. Today there are over 200 different variety of lays flavors all over the world. Lays potato chips can bring in more than $1 Billion yearly in retail sales.
Sabritas
Sabritas is a main brand under which PepsiCo manufactures different Frito Lay products and popular snacks for Mexico such as Crujitos, Poffets, Rancheritos and Sabritones, etc. The company is also known to control about 80% of the Mexican snack market.
Cheetos
Cheetos is a very popular snack not only in America but all over the world. The cheese puff snack was given the rank of the top selling cheese puff in the primary markets of the United States in 2010. It is also one of the most profitable snack company of PepsiCo as it is sold in more than 36 countries. Its worldwide annual sales record is more than $4 billion. The company has now expanded its products line to more than 21 different flavors in America alone.
Doritos
Doritos is one the most recognized tortilla type of chip brand in the world. It became PepsiCo subsidiary in 1964 and was originated from a restaurant at Disneyland. The company has gained a lot of popularity mainly because of its unique marketing campaigns and many ad commercials aired during Super Bowl.
Tostitos
Tostitos is another brand similar to Doritos as it also produces Tortilla chips that are meant to be eaten with dips which are also sold by the company. This brand is extremely popular in all North American countries.
Sarika Anand
Quaker Foods North America
Quaker Oats has always been known for its quality, great taste and nutrition. The company was merged with PepsiCo in 2001, and since then has been manufacturing selling and distributing a variety of healthy products such as cereals, Rice, Pasta, Dairy products etc. One of its most well-known brands is the Quaker Oatmeal, Quaker’s granola bars, Capn Crunch cereals, Pasta Roni, Quaker grits, etc. The annual revenue of Quaker Oats is up to $2.5 billion in 2019. Some of the well known subsidiaries under this division are:
Cap'n Crunch
Cap'n Crunch is extremely popular Corn and Oat cereal consumed in America manufactured by the Quaker Oats company. The company became PepsiCo subsidiary in 2001, since then the company has expanded its products by introducing new flavors.
Life Cereal
Another popular oats and soy protein cereal brand that is manufactured by Quaker Oats Company and a profitable subsidiary of PepsiCo.
Rice A Roni
This is a company that makes boxed food in a variety rice, vermicelli pasta and seasonings. This company is manufactured by the Quaker Oats and is a popular subsidiary of PepsiCo.
Quaker's products
Quaker own products line is very profitable for the bran. The company makes a variety of popular American snacks such as Quakers natural granola, Quakers Oatmeal and instant Oatmeal, Quakers, Oat bran, Quaker grits, Quaker puffed rice, Quaker chewy granola bars, Quaker oatmeal cookies, snack bars, etc.
Latin America Foods
PepsiCo Latin America Foods is a another important division as it manufacture, markets, sells and distributes many well-known brands whose products are especially famous in the Latin American countries. Some these brands are Doritos, Marias Gamesa, Cheetos, Ruffles, Bacconzitos, ManiMoto, Emperador, Saladitas, Sabritas, Lucky, Elma Chips, Tostitos and Rosquinhas and many other products. This division mostly works independently but also works with other third party companies. Some of the well known subsidiaries under this division are:
Sabritas
Sabritas is another famous brand from Mexico, which is known for its quality, variety and authentic flavors of its products. The company was acquired by PepsiCo in 1966. This company works under Frito Lay and PepsiCo, and has its own line of potato chips named sabritas. It also makes several local brands that are well appreciated such as Crujitos, Poffets, Rancheritos. The company is also known to control about 80% of the Mexican snack market.
Gamesa
Gamesa is a leader when it comes to the cookies market, as it exports its products to more than 16 countries. This company was acquired by PepsiCo in 1990. And ever since then manufactures a wide variety of products that range from Pastries to Oats and cookies and cereals. Some of its well-known brands are Emperados, Arcoiris, Mamut, Chokis and Maizoro.
Other Regional Brands
The other lesser known subsidiaries under the PepsiCo’s Latin Americas Foods division are the brands like Natuchips in Venezuala, Columbia and Equador, Tortix in Guatemala, Toddy Cookie from Argentina and lastly Toddynho from Brazil all of which are local snack brands from different Latin countries.
Sarika Anand
PepsiCo Subsidiaries in Europe
The Europe branch of PepsiCo manufactures, markets, sells and distributes snacks and other food brands or subsidiaries throughout all countries in Europe and South Africa. It also operates independently and third party companies such as Lay’s, Walkers, Doritos, Cheetos and Ruffles including Quaker’s products and popular beverages like Pepsi, 7UP, Diet Pepsi and Tropicana juices. The PepsiCo Europe also manufactures many ready to drink teas and coffees because of its joint ventures with Starbucks and Unilever.
Some of the local specific subsidiaries are Marbo, Smiths, Paw Ridge, Duyvis, Snack a Jacks, Twistos, Lebedyansky, Solinki and dairy products like Domik v Derevne, Chudo and Agusha. It operates the subsidiary Matutano in Spain and Portugal and has manufacturing plants in England. The Chief Executive officer of PepsiCo Europe is Silviu Popovici and headquartered in Geneva, Switzerland.
Duyvis
This is a Dutch snack based company that became PepsiCo’s subsidiary in 2006 and is known for its salty snacks, variety of peanuts with flavors and nuts along with its dips.
Wimm Bill Dann
This company is known to be one of the largest dairy producing company, as it manufacturers yogurt, milk, flavored milk, fruit juices and other soft drinks. The company is headquartered in Moscow, Russia and was acquired by PepsiCo in 2011. It is leader in the food and beverage market of Russia as it holds 34% market share in all dairy products in Russia.
Lebedyansky
Another Russian company that was acquired by PepsiCo in 2008. The company is known for its fruit juice, baby food, vegetable juice and soft drinks. The company is the largest juice manufacturers in Eastern Europe and sixth largest in the world.
Marbo
This potato chip company is from Serbia and was acquired by PepsiCo in 2008. This company managed to help the local of Backi Maglic, Serbia by providing 100 jobs.
PV Vyshnavi
Asia, Middle East and Africa
PepsiCo's Asia, Middle East and Africa manufactures, markets and sells beverages and snacks and to all the countries of Asia, Middles Asia and Africa. It also like the other makes products independently and for third party companies. Some of the popular PepsiCo subsidiaries under this division are Lay’s, Kurkure, Chipsy, Red Rock Deli, Doritos, Cheetos, Simba, other Quaker’s products and beverages like Pepsi, Mirinda, Sting, 7UP, Mountain Dew, Aquafina and Tropicana. As of 2015, the business in these regions accounted to 10% of PepsiCo net revenue worldwide. PepsiCo AMESA chief executive officer is Eugene Willemen and is headquatered in Dubai UAE.
Kurkure
Kurkure is a corn puff snack company that is produced and manufactured by PepsiCo. Kurkure is an Indian brand and is known for its snacks especially in India and Pakistan.
Sabra Dipping Company
Sabra is actually an American company that is known for producing food products that are done in the Middle Eastern style, it makes dips like Hummus and guacamole. All sabra products are vegetarian.
Simba
Simba is a South African snack manufacturer that was acquired by PepsiCo in 1999. It is known for its snacks that are made up of potato and maize. This company also hold over 63% of the South African chips market.
Pioneer Food
Pioneer food was recently acquired by PepsiCo in 2020. The company is known for its popular snacks like Bokomo Cereals, Spekko, Ceres fruit juice and Sasko bread. This acquisition helped PepsiCo grow across the entire African continent.
Asia pacific, Australia/New Zealand and China
This sector manufactures, markets and sells beverages and snacks and to all the countries of Asia Pacific, Australian/New Zealand and China. It also like the other makes products independently and for third party companies like Starbucks and Unilever. It also makes the similar products such as Cheetos, Doritos, Lays, Smiths and beverages like Pepsi, 7UP, Aquafina, Mirinda, Mountain Dew, etc. The Chief Executive Officer of the division is Wern-Yuen Tan and is headquartered in Shanghai, China.
Conclusion
PepsiCo is a conglomerate that manufactures, markets and distributes snacks, beverages and other food products that is loved by everyone. Every country definitely has some subsidiaries that belong to PepsiCo. There are a lot of PepsiCo products that we probably use in our daily life, this article will surely help you find out what those are.
Frequency Asked Questions- FAQs
PepsiCo’s sub divisions of subsidiaries are?
- The Frito Lay North America
- The Quaker Foods North America
- The North American Beverages
- The Latin America
- The Europe
- The Asia and Middle East and Africa
- The Asia Pacific, Australia/New Zealand and China
What are some of the popular snack subsidiaries of PepsiCo?
The snacks subsidiaries Fritos corn chips, Lays Potatoes, Cheetos cheese flavored snacks, Ruffles potatoes, Doritos, Tostidos, Kurkure, etc.
What are some of the popular beverage subsidiaries of PepsiCo?
The popular beverages under PepsiCo are 7UP, Mirinda, Pepsi, Mountain Dew, Tropicana, Gatorade, etc.
Who are the competitors of PepsiCo?
The competitors of PepsiCo are Coca-Cola, Dr. Pepper Snapple, Red Bull, Real juice, Kelloggs’s, HUL, P&G, etc.
Author: PV Vyshnavi
Source : https://startuptalky.com/pepsico-subsidiaries/
Date : 2021-06-05T13:24:00.000Z