Athletes are one of the best options for a brand ambassador, as they have big image and reputation, media profile, are engaging speakers and inspire people of a vast age groups. Milkha Singh also known as the Flying Singh is one such legendary athlete that is an inspiring brand ambassador. Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
Milkha Singh is known to have dominated Indian track and field for over a decade, and has created numerous records and winning multiple awards in his career.
He was not only the first Indian male to reach the final of an Olympic athletic event, but also represented India in the 1956 Olympics in Melbourne, the 1960 Olympics in Rome (where he came 4thplace) and the 1964 Olympics in Tokyo.
Milkha Singh went on to win gold for 400 metres at the Asian Games and Commonwealth Games. He also won gold at Asian Games in 1958 and 1962 with his speed and spirit. He was awarded the Padma Shri, India’s fourth highest civilian honour, in recognition of multiple sporting achievements. From being orphaned during the partition of India and moving to India in 1947, Singh went on to become a sporting icon in the country.
Singh founded the Milkha Singh charitable trust in 2003 with the aim of assisting poor and needy sportspeople. Besides being the only Indian to have broken an Olympic track record, Milkha co-wrote his autobiography The race of my life with his daughter Sonia Sanwalka and published it in 2013. This book inspired the creation of the critically acclaimed Bollywood movie known as Bhaag Milkha Bhaag, a biographical film of Milkha Singh life.
The movie was directed by Rakeysh Omprakash Mehra starring Farhan Akhtar and Sonam Kapoor, the film won many National Film Awards and was a box office hit the same year. The net worth of Milkha Singh is estimated to be around $5 million. So far, the legendary athlete has only endorsed the FMCG Emami’s Zandu Kesari Jivan.
Here is the brand endorsed by Milkha Singh
Emami Zandu Kesari Jivan
Emami’s Zandu range of products are one of the most trusted brands in India, the zandu portfolio of products include Zandu Balm, Zandu Kesari Jivan, Zandu Vitality Booster, Zandu Shilajit Pure Herb, Zandu Asvagandha, Zandu Ayush Kwath, etc.
Zandu is an international company that manufactures and deals in ayurvedic products with headquarters Mumbai, Maharashtra. Zandu’s ayurvedic care products are aimed at helping people healthy lives. Zandu Kesari Jivan is formulated especially for high blood sugar levels with an ayurvedic formulation made with kesar, pearl, fresh amla, exotic herbs, spices and trace minerals.
It works as a daily revitalizer, improving calcium levels, build endurance and promotes youthful energy. Emami acquired Zandu Pharmaceuticals for ₹730 crores in 2008. Emami Group is a popular FMCG multinational conglomerate company that has its headquarters in Kolkata, West Bengal.
Emami has seven manufacturing units across Indian and caters to a number of niche categories in the personal and healthcare sectors. The company sells its products in more than 60 countries and in over 4.5 million retail outlets across India. Emami has well-known brands such as include Navratna, BoroPlus, Zandu, Mentho Plus, Kesh King, Fair and Handsome.
The company made Milkha Singh its brand ambassador for Zandu Kesari Jivan in 2013. The reason behind why the brand choose the Flying Singh is because he was the symbol of youthfulness, energy and vigor at his age, according to Harsh V Agarwal, the Director of Emami Ltd. The iconic athlete was also a part of their multimedia advertising campaign, wherein he explains the uses of Zandu Kesari Jivan.
Alan Joseph
Conclusion
Sadly, Milkha Singh passed away due to Covid -19 complication on 18th June 2021 at the age of 91. The Flying Singh’s passing was a shock to the entire nation, but he will be remembered for resilience, determination and contribution to the world of sports.
FAQ
Who is Milkha Singh?
Milkha Singh is India’s first individual sports star as he was a track and field sprinter who was introduced to the sport while serving in the Indian Army.
What is the net worth of Milkha Singh?
The net worth of Milkha Singh is estimated to be $5 million.
What is the brand endorsed by Milkha Singh?
The brand endorsed by Milkha Singh is Emami Zandu Kesari Jivan.
Author: PV Vyshnavi
Source : https://startuptalky.com/milkha-singh-endorsed-brands/
Date : 2021-06-23T13:20:17.000Z