Chinese companies have acquired a huge part of the Indian market. The recent ban of some of the major Chinese companies has pushed them out of the limelight. These companies dealt in the field of fashion, gaming, and entertainment. It includes big names such as Shein, Club Factory, PUBG, WeChat, Halo, etc. But still, some companies bag huge profits from India and dominate the Indian market.
Below are the top Chinese companies operating in India:
Xiaomi Mi
Oppo
Vivo
One Plus
Huawei
Motorola
Coolpad
Lenovo
Haier
TCL
Realme
WISCO
FAQ
Xiaomi Mi
Xiaomi MI is the top mobile company in India. It the most popular for many reasons. MI makes mobiles and electronic accessories suitable for almost all kinds of customers. The price ranges from affordable to high with varying features. Xiaomi first entered the Indian market on July 13, 2014, in partnership with Flipkart to sell its MI 3 for 13,999 INR. Today, it has become the most sold mobile brand in India and is leading the electronic market among other chief brands.
Oppo
Oppo entered India in 2014 to woo Indian customers with its fancy camera phone. It launched a huge marketing campaign that covered Indian 'bazaars' is Oppo banners. With Deepika Padukone as the brand ambassador, Oppo got into the minds of young Indians.
All its marketing strategy revolved around the camera and it still does. Oppo also partnered with PUBG gaming to draw in customers to play the cult favorite game in high graphics. It has its fingers on the pulse of youth and continues to make great sales in the market.
Vivo
Vivo entered India with Oppo only with the similar concept of selling its camera phone. It applied the same marketing strategy and captured a huge portion of the Indian market. Banners and hoardings of Vivo were seen alongside Oppo and they painted the market green. Vivo also sponsored many gaming events to promote its performance and dominated the Indian mobile sales.
One Plus
One plus was also launched in 2014 and it was more on the costly side. Unlike Oppo and Vivo, One Plus mobiles are not available at cheaper rates. It begins with 27,999 INR which is expensive for an average mobile user in India. It was marketed as a high-performance mobile with an astonishing camera.
One Plus captured the market of the high-end buyers and competed with Samsung. It has secured a strong place among young employees who want an all-rounder mobile with a great camera and fancy features.
Alan Joseph
Huawei
Huawei is also a competitor among many Chinese mobile companies in India. They sell mobiles, tablets, watches, and speakers. Their most popular mobile was 'honor’ that did extremely well in the Indian market. Later, it faced issues due to technical problems and India’s relationship with China but now it’s back on track.
Motorola
Motorola makes smartphones, accessories, and smart home devices. They also sell baby monitors and smart nurseries. Motorola is not as popular as other Chinese mobile brands but it has significance in earlier times. But, Motorola has also increased its shipment and is planning to make a comeback in the market with its new gadgets.
BharathJinda
Coolpad
Coolpad is another smartphone company. It is not much popular as compared to other Chinese brands but recently Chinese investors put in $500 million into Coolpad and have set eyes on 5G shares.
Lenovo
Lenovo is a Chinese electronics manufacturing company whose laptops are especially popular in India. It also makes other gadgets like smartphones, wearables, and television. Lenovo laptops are trusted by Indian buyers for their durability and reasonable price. It is the choice for students other than HP or Dell.
Haier
Haier is another electronics brand that has been in India for nearly 12 years. It manufactures refrigerators, microwaves, AC, TVs, and water heaters. Haier is popular among the masses for the well-built products that last long. It also makes appliances that are required in factories such as commercial freezers and air conditioners. Indian, is the highest contributing market to Haier's net worth. It aimed to become a billion-dollar company by 2020 but Covid got in the way.
TCL
TCL is another electronics company that majorly deals in TV and home theatre. They also make home audio and air treatment devices. The company also focused on making AI-induced appliances and launching them in the domestic market. It aims to join the list of the top three smart TV brands in India. TCL's revenue in India has reached 4 million dollars in recent years.
Realme
Realme is also a mobile brand from China that has formed quite a grip in the Indian market. Its new models sell fast and the company has registered immense profit in the past few years. As the young customers reach for the newest model, the demand for such mobile brands increases. With a wide price range, it has managed to double its shipment in the year 2020.
WISCO
WISCO stands for Wuhan Iron and Steel Corporation. WISCO entered India on 8 Aug 2008 and registered itself at Registrar of Companies, Mumbai. It deals in manufacturing materials of different kinds and produces bronze for all construction purposes.
FAQ
How many Chinese companies are in India?
There are a total of 105 Chinese companies registered in India.
How many Chinese companies are banned in India?
The government has banned at least 59 apps belonging to Chinese companies.
Which are the Chinese mobile companies in India?
Xiaomi, Oppo, Realme, Oneplus, Vivo, and iQOO are some of the Top Chinese mobile companies in India.
Conclusion
This was the list of top Chinese companies operating in the Indian Market. A large percentage of the Indian population buys Chinese smartphones as other alternatives are costly. These companies have acquired the market through a smart strategy of a wide price range and it's apparent that they’re not going anywhere anytime soon.
Author: Pooja Uniyal
Source : https://startuptalky.com/chinese-companies-in-india/
Date : 2021-05-14T10:30:00.000Z