The Indian cricket team captain Virat Kohli is one of the most sought-after cricketers in terms of brand endorsements. He has been part of a lot of advertisements and is the only cricketer to be part of the top 100 highest-paid athletes according to Forbes magazine 2020. Let’s look at the brand which is endorsed by Virat Kohli.
Myntra
Great learning
Himalaya
Mobile Premier League
Puma
Volini
Too Yum
MRF Tyre
Phillips India
FAQ
Myntra
Myntra is an e-commerce company that deals mainly with fashion. It was founded in the year 2007 in Bangalore, India. Myntra was later acquired by Flipkart in the year 2014.
The company was established by Mukesh Bansal, Ashutosh Lawania, and Vineet Saxena. Myntra had come up with an agreement with Virat Kohli and his wife Anushka Sharma in the year 2019 to endorse the brand.
It is estimated that Myntra had spent more than INR 10 crore for both of them as a fee for brand endorsement. The idea behind the endorsement was to show the close relationship between Cricket and Bollywood through Anushka Sharma and Virat Kohli.
Great learning
Great Leaning is an EdTech company. It is one of India’s leading companies in the industry. The company was founded in the year 2013 and is located in Gurgaon.
The company was established by Mohan Lakhamraju and Hari Krishnan Nair. The company provides online industry-related programmes such as Business Analytics, Machine learning, Artificial Intelligence, Cloud Computing, Full-stack development, Deep Learning, and many more.
In the year 2020 Virat Kohli had signed up to endorse the brand. He is part of the new campaign launched by the company which is the ‘power ahead’ campaign. The campaign focuses on showing the importance of higher education and lifelong learning.
Himalaya
The Himalaya Drug company is an India-based Multi-National Company. It was founded in the year 1930 and is located in Bengaluru. The company’s products are being sold in more than 100 countries worldwide.
The company was established by Mohammad Manal to commercialize the roots and herbal products that were being used earlier in natural forms. The company has expanded and has offices in and around Asia, Europe, South Africa, the USA, and Middle Eastern countries.
In the year 2019 Himalaya had signed up with Virat Kohli as an official Brand Ambassador for their Men's faces care range of products. Virat Kohli had said that Himalaya is one of his favourite brands and also said that he had been using the products for a long time.
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Mobile Premier League
Mobile Premier League commonly known as MPL is an e-sports company which is based in India. The company was founded in the year 2018. The company is operated by Galactus Funware Technology Pvt. Ltd which is a Bangalore-based company.
Mobile Premier League was founded by Sai Srinivas Kiran Garimella and Shubham Malhotra. As of 2021 February, the app has more than 60 million users.
In March 2019 the mobile e-sports platform MPL had signed up with Virat Kohli to endorse the brand. The deal is said to be around INR 12 crore and it was later renewed in 2020 January.
Puma
Puma is a German-based Multi-National Company. The company is involved in the manufacturing of casual and athletic footwear, accessories, and apparel. The company was founded in the year 1948 by Rudolf Dazzler.
The company distributes its products in more than 120 countries worldwide. In 2017 February the company had signed an agreement with Virat Kohli to endorse their One8 brand.
The deal with Puma made Virat Kohli the only Indian sportsman to sign a single deal of INR 110 crore. The deal is said to be active until 2025.
Volini
Volini is a medical spray brand that acts as a pain relief. It is manufactured under the company Sun Pharma. The brand was first introduced into the market in the year 2015. The spray acts as a pain relief for joint, musculoskeletal, and lower back pain.
The product had introduced another variant named as Volini Maxx in the year 2018. In the year 2018 Sun Pharma Consumer Healthcare signed a deal with Virat Kohli to endorse the brand Volini.
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Too Yum
Too Yum is a snack that is manufactured under Guiltfree Industries Limited. The company is part of the RPSG group limited. The company has its headquarters in Kolkata and was founded in the year 2011 by Sanjiv Goenka.
In 2018 Too Yum had signed a deal with Virat Kohli to break the thought that to be fit you need to avoid eating chips and Too Yum is a healthy option.
MRF Tyre
MRF is an Indian-based Multi-National Company that is involved in the manufacturing of tyres. In India, MRF is the largest manufacturer of tyres. The company was founded in the year 1946 and is established in Chennai.
In the year 2017 MRF had renewed its deal for bat sponsorship with Virat Kohli for 8 years. The sponsorship amount is expected to be more than INR 100 crores. Virat Kohli uses an MRF bat to play on the field during his cricket matches.
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Phillips India
Phillips is a Dutch Multi-National Company. It was founded in the year 1891 and is established in the Netherlands. Phillips was formerly the largest company for the manufacture of electronics.
In the year 2018, Virat Kohli had signed up with Phillips to endorse their grooming range of products for men.
FAQ
Who trained Virat Kohli?
Fitness Coach Basu Shanker has trained virat kohli.
What is Virat Kohli net worth?
The estimated Net Worth of Virat Kohli is $93 Million (Rs 688 Crore in 2021) and virat kohli is also one of the highest-paid Indian cricketers.
Who is the richest cricketer in world?
Sachin Tendulkar is the richest cricketer in the world.
Conclusion
These are the companies that are endorsed by Virat Kohli. In the future, we will be able to see a lot more commercials of brands that will be endorsed by the Indian cricket team Captain.
Author: Alan Joseph
Source : https://startuptalky.com/virat-kohli-endorsed-brands/
Date : 2021-04-09T14:25:32.000Z