Small and Medium Enterprises (SMEs) are often called the growth engines of India’s economy, given that they account for 30 percent of the country’s gross domestic product (GDP).
But like all other sectors, SMEs are also facing tough times due to the COVID-19 pandemic, with challenges such as an abrupt drop in demand, working capital issues, disruptions in the supply chain, business models, and a significant loss of income.
While there have been a number of measures from the government, and the larger ecosystem that have offered some relief, medium businesses need a lot more.
Right now, what they need is a robust framework that can help them become structurally resilient in the long term. Medium businesses need to not only survive, but grow and thrive in these unprecedented times.
Get practical knowledge about managing real world situations
The Digital Scale-Up: The Medium Business Course by Dell Technologies, in association with YourStory Academy, the Ministry of Micro, Small & Medium Enterprises (M/o MSME), and Harvard Business Review (HBR) is just what medium businesses need at this juncture. An immersive learning programme, the course is designed to help key decision-makers in the medium business segment create a resilient and competitive business for the long term.
This course is unique because it is designed to impart practical knowledge from business leaders and practitioners who have been there and done that. Unlike courses with a theoretical approach, the Medium Business Course has tried-and-tested, real-world examples and learnings from top ecosystem experts in the country. These include names such as Shradha Sharma, Founder and CEO, YourStory; Suhasini Mehta, Founder and Managing Director, Stellant Communications Pvt Ltd; Rohan Arinaya, Partner, Merican Consultants; and Abhishek Rungta; CEO, Indus Net Technologies among others.
Learn the A-Z of running a medium business
The exhaustive course has been divided into modules that cover all the aspects of starting, running and growing a successful medium-sized business. These include fundamentals such as cultivating the right entrepreneurial mindset and evaluating business ideas, to understanding the market, validating ideas, building a minimum viable product (MVP), finding the right product-market fit, scaling sustainably, growth hacking, funding, digital transformation, branding and pricing, and even personal development.
Learn at your own pace in your own time
The other advantage is that it is a completely self-paced online course — you have complete control over when to start and finish it. What’s more, after enrolment, you have unlimited access to this course for as long as you like, across multiple devices.
If you’re a key decision-maker in the medium business segment, this specially-tailored Medium Business Course from experts will help you grow, thrive and leverage technology and practical modern business techniques.
Since the course is only accessible to founders of selected businesses, there are limited slots. Don’t miss this opportunity to learn, and power your business continuity.
To know more about the course, click here.
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Link : https://yourstory.com/2020/10/entrepreneurs-learnings-digital-scale-up-medium-business
Author :- Team YS ( )
October 12, 2020 at 12:58PM
YourStory